Project Manager
Immigram
05.2022 - Current
Hi, I’m
Olga Zubkova
IT Ptoject Manager
Summary
Professional Project Management Specialist with experience working with teams to accomplish short- and long-term project goals.
Effectively scales online customer acquisition efforts and e-commerce capabilities to drive sales growth. Routinely tests new features and assets and measures results. Strong understanding of e-commerce consumer behavior and audience segmentation along with website & app analytic and tracking tools.
Work History
ImmigramLondon
Project Manager
05.2022 - Current
Job overview
- Coordinated project planning and execution with team members and team leads.
- Directed content of website by gathering information and integrating data from other departments.
- Developed and monitored website analytics and metrics to track performance and identify areas of improvement.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
Simple
IT Project Manager
05.2021 - Current
Job overview
- Owned and prioritized product backlog.
- Integrated and managed e-commerce projects.
- Coordinated project planning and execution with team members, team leads and stakeholders.
- Developing and testing of product hypotheses, conducting interviews (cusdev), providing research results for product development.
- Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
- Collaborated with development team to implement variety services and tasks.
Simple
Product Marketing Manager
02.2020 - 04.2021
Job overview
- Developed communication strategy, including performance marketing (dark market segment).
- Lead the design, development, execution and measurement of Performance marketing campaigns.
- Conducted research to identify user insights that inform the product Marketing and Communication Strategy and Decisions of the Product and Engineering teams.
- Worked closely with product development teams, track and analyze key product performance metrics and help define the Marketing Strategy.
- Liaised with product designers on defining product features, schedule and lifecycle.
- Collected requirements from end-customers and business partners for product upgrades, added features and new product development.
Education
University of Economics, Statistics And InformaticMoscow
Master of Science from World Economy
09.2009 - 05.2014
Skills
Project Management
Accomplishments
- Achieved commercial results and planned product metrics:
new customer acquisition (+27% LfL)
reduced share of customers with single purchase (-17% LfL / e-commerce)
improving product page and PLP conversion with total affect to site conversion +37% LfL
- implemented best practice for brand promotion at dark market
- Released new subscription service (mvp stage)
- leaded integration with e-commerce marketplaces (FBO model)
Certification
GoPractice (product management based on analytics and data)
Timeline
GoPractice (product management based on analytics and data)
05-2021
IT Project Manager
Simple
05.2021 - Current
Product Marketing Manager
Simple
02.2020 - 04.2021
University of Economics, Statistics And Informatic
Master of Science from World Economy
09.2009 - 05.2014
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