Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Abimanyu Zulkarnain

Marketing & Strategic Communication Specialist
Jakarta,JK

Summary

I am a seasoned well rounded Business Leader who helps Brands find their targets to accelerate business growth in the digital age.

A believer in the power of communication by passion and profession. Excels in expectation management both on client and agency end by following the motto of committing less and delivering more. Skilled in organizing, structuring, managing and executing projects that span across multiple countries, offices and agencies for global Brands. Having more than 10 years of experience in different industries gave me a holistic view of the entire offline/online value chain. This enables me to see the big picture and form a global perspective.

Overview

9
9
years of professional experience
5
5
years of post-secondary education
1
1
Certification

Work History

Associate Director of Account & Strategy

BBDO Indonesia
Jakarta, Jakarta Selatan
03.2021 - Current

My main role in BBDO :

  • Leading the hybrid account by integrating the account servicing & Strategic department
  • Responsible for managing a Regional client with global brand.
  • Liaising with multiples internal department and external third party. to deliver creative works across the country such as Exxon Mobil, Unilever, Fonterra, FedEx, Visa.
  • Supervising a team of 4 enthusiast person, with the billing portfolio over IDR 5 Billion.
  • Leading all agency output, liaising with global stakeholder across three different countries during the pandemic remotely

Marketing Director

PT. Permata Maju Makmur
Jakarta, East Jakarta
01.2018 - 02.2021
  • Coordinated with all team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal client base.
  • Landed an existing client such as Mitra 10, Indofood.
  • Developed metrics and measured success in order to further penetrate marketplace.

Strategist

Goodstuph Singapore
Jakarta & Singapore, Jakarta
09.2017 - 03.2018
  • Helping Goodstuph to open in Jakarta branch.
  • The winner of 2017 Southeast Asia Social Media Agency of the year.
    Southeast Asia Specialist Agency of the year.
    Singapore Independent Agency of the year.
  • Established the new business to survive in 1 year since officially open in Jakarta.
  • Strategizing digital campaign for Keppel Land, Netflix, ABC Sauce.

Strategic Planner Manager

Innovate / IMP Group
Jakarta, South Jakarta
02.2014 - 09.2017
  • Helped plan and execute company and client events
  • Participating in creative discussions in the development of the agency's ideation and creative approach to be taken
  • Understanding and dissecting client briefs effectively and relaying it to the relevant departments
  • Reviewing creative and other staff work to ensure that it answers the brief and/or incorporates all the feedback shared by clients prior to work submission
  • Working within tight deadlines and fast-paced atmosphere.
  • Prepared a variety of different written communications, reports and documents to ensure smooth operations.

Account Executives

Draft FCB
Jakarta, South Jakarta
01.2011 - 05.2012
  • Reviewing creative and other staff work to ensure that it answers the brief and/or incorporates all the feedback shared by clients prior to work submission
  • Carried out day-day-day duties accurately and efficiently.
  • Managing day to day communications between Clients and Internal
  • Handling regional Clients such as Hansaplast, Unza, Kraft.

Education

Business Management

Universitas Pelita Harapan
Karawaci
01.2006 - 07.2011

Skills

Marketing & Communications

Strategy & Planning

Consumer Research

Client Relationship Management

Leadership, Teamwork

English

Certification

Facebook Certified Creative Strategy Professional

Accomplishments

  • Citra Pariwara 1 Silver & 8 Bronzes for Illustration, Art Direction, and Audio Category 2021
  • Southeast Asia Agency of the year (campaign awards 2018)
  • Southeast Asia Specialist Agency of the year – silver (2018)
  • Southeast Asia Social Media Agency of the year (2017)
  • Southeast Asia Specialist Agency of the year (2017)
  • Singapore Independent agency of the year (2017)
  • NYU Sales reported growth 16 % with constant currency growth of 9% (based on internal data) (2016 - Garena)
  • Still Maintain the market leader for Insektisida and toiletries market. (2016 - Godrej)
  • Beetalk new user achieved target within 6 months – target 1 year (2015 - Garena)

Timeline

Facebook Certified Creative Strategy Professional

11-2022

Associate Director of Account & Strategy

BBDO Indonesia
03.2021 - Current

Marketing Director

PT. Permata Maju Makmur
01.2018 - 02.2021

Strategist

Goodstuph Singapore
09.2017 - 03.2018

Strategic Planner Manager

Innovate / IMP Group
02.2014 - 09.2017

Account Executives

Draft FCB
01.2011 - 05.2012

Business Management

Universitas Pelita Harapan
01.2006 - 07.2011
Abimanyu ZulkarnainMarketing & Strategic Communication Specialist