Rahmat Subarkah
Programmatic Media Specialist
South Jakarta,DKI Jakarta
Summary
Experienced for more than 4 years in Programmatic Media Buying with a strong data-driven analytical thinking. Currently working closely with FMCG and Banking clients in planning and managing Programmatic Campaigns
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Engagement Manager
Xaxis
South Jakarta, DKI Jakarta
12.2021 - Current
- Managing programmatic campaigns from GroupM's agency clients which is Mindshare (Konimex, Bank Danamon, UOB Bank)
- Working closely with Mindshare Digital Planners on Media Plan Recommendation
- Working closely with Mindshare Digital Planners on client's pitch process
Data and Analytics Executive
Xaxis
South Jakarta, DKI Jakarta
02.2018 - 12.2021
- Translating client's objective into programmatic audience personas for both campaign planning and client pitching process
- Translating client's campaign results into various of insights
- Making programmatic audience playbook across our client's industry vertical
- Managing Xaxis account on GroupM's Proprietary Data Management Platform
- Creating case study for Xaxis outstanding campaigns
- Conducting Xaxis proprietary Brand Lift Study research on advertiser campaigns
Product Executive
Xaxis
South Jakarta, DKI Jakarta
11.2020 - 10.2021
- Developing and Innovating on product solution in order to increase Xaxis revenue
- Reporting the usage of Xaxis product solution and Xaxis proprietary Artificial Intelligence in Indonesia market to the Global Team
Operation Executive
Xaxis
South Jakarta, DKI Jakarta
02.2018 - 08.2018
- Setting up programmatic campaigns Demand Site Platform (Display Video 360 & The Trade Desk)
Media Master Batch X
GroupM Indonesia
South Jakarta, DKI Jakarta
10.2017 - 02.2018
- Media Master is a 3 months intensive management trainee program conducted by GroupM Indonesia
- This program covers every media buying process, from conventional to digital media buying
Education
Bachelor of Engineering - Civil Engineering
Universitas Indonesia
Jakarta 08.2012 - 08.2016
Skills
Media Planning
Display & Video 360
The Trade Desk
Data Management Platform
Microsoft Office Suite
Basic SQL
Notable Projects
IKEA - Driving Footfall Campaign (2018)
- Won Xaxis Global Case Study 2018 for "Most Innovative Use of Product" category
- Won The Drum Digital Trading Awards for "Best Use of Creativity" category
- Campaign Publication: https://www.thedrum.com/news/2018/08/27/ikea-uses-programmatic-drive-footfall-changing-indonesias-perception-traffic
XL Axiata - Dynamic Creative Optimization Campaign (2019)
- Plan the comprehensive audience strategy for XL Axiata in order to be convinced to use DCO technology for the first time
- The campaign generated significant uplift on Brands Image according to study by Kantar Millward Brown
Pizza Hut Delivery - Online to Offline Campaign (2020)
- Consolidate, map and analyze the audience data from both online and offline consumer
- Campaign Publication: https://www.marketing-interactive.com/pizza-hut-delivery-indonesia-bridges-gap-between-online-and-offline-data-with-xaxis
Danone - Water Intake Reminder Campaign (2021)
- Won Xaxis APAC Case Study Battle 2020 and representing APAC market in Global competition
- Shortlisted for "Best Use of Mobile" category in The Drum Awards 2020
- Campaign Publication: https://adobomagazine.com/campaign-spotlight/campaign-spotlight-wavemaker-and-xaxis-partner-with-aqua-to-remind-indonesians-to-drink-more-water/
Timeline
Engagement Manager
Xaxis
12.2021 - Current
Product Executive
Xaxis
11.2020 - 10.2021
Data and Analytics Executive
Xaxis
02.2018 - 12.2021
Operation Executive
Xaxis
02.2018 - 08.2018
Media Master Batch X
GroupM Indonesia
10.2017 - 02.2018
Bachelor of Engineering - Civil Engineering
Universitas Indonesia
08.2012 - 08.2016