Benny Suryana
Bekasi,Barat
Summary
Experienced Manager with extensive experience in Sales, Route to Market and Commercial Excellence. Highly skilled in New Product Introduction (Management) & Sales Development Program design as well as Channel Transformation initiatives. Passionate about developing people through coaching and mentoring. Proven track record of improving business performance by managing direct reports, cross functional teams and building long term relationships with key internal stakeholders including Field force/ Distributors/Sales Management Force across FMCG industry for more than several years
Overview
40
40
years of professional experience
1
1
year of post-secondary education
1
1
Language
Work History
RSM West Indonesia – Assistant Vice President
PT NESTLE INDONESIA
, Switzerland
01.2010 - Current
- Achieve sales, distribution and coverage target for Food Services Business
- Develop objective, strategies and activities of Non Key Account channel IN HORECA Business
- Develop Route to Market strategies for each customer segment
- Create Strategic Area expansion – Secondary Potential Cities
- Lead, Coach and Develop Head of Area to implement distributor management
- Maintained and increased market share, leading and motivating sales team to increase profitability and responsible for strategic business planning and development
- Resulted in year on year 35% Sales Growth
National Head of Sales –National Sales Manager
PT NESTLE INDONESIA
01.2007 - 01.2010
- Strengthening of distribution to get a good market share by SRI data’s
- Double Sales Growth into 3 years.
Head of Region Food Services West Java
PT NESTLE INDONESIA
01.2003 - 12.2006
- Achieved sales, distribution and coverage target for food services Business
- Reached 35% sales growth and get excellent result for Carnation SCM IN 2004 during launch product
Head of Region Grocery East Java
PT NESTLE INDONESIA
01.2002 - 12.2003
- Successfully develop strong distribution of sachet product in secondary cities through magic stick and SIC Display
Head of Region Grocery East Indonesia
PT NESTLE INDONESIA
01.1999 - 12.2002
- Excellent execution of availability and visibility product through Magic Stick and Tirai SIC Display
- Double Growth sales performance into 2 years in area assignment
Head of Region Grocery
PT NESTLE INDONESIA
01.1999 - 01.2002
- Achieve sales, distribution and coverage target
- Lead People to respect company ethic and defend company reputation -
- Develop objective, strategies and activities in retail channel to get acceleration business growth by area -
- Develop Route to market strategies for each area -
- Excellent execution of promotional activities Achievement : - Flawless execution of availability and visibility product through Magic Stick and Tirai SIC Display
- Double Growth sales performance into 2 years in area assignment.
Branch Sales Head in Jakarta Surrounding
PT NESTLE INDONESIA
01.1996 - 01.1999
- Supervise the complete performance of the sales team.
- Responsible for following up on recent sales achievements and carrying out casual sales transactions.
- Responsible for guiding the sales department appropriately so as to achieve operational targets. The branch sales manager generally does this by making available specific business plans and programs.
- The branch sales manager usually provides essential coaching to the associates of the sales team in order to give quality and standardized customer care service to the consumers.
Head of Area Grocery Jakarta
PT NESTLE INDONESIA
01.1993 - 01.1996
- Achieve sales, distribution and coverage target
- Lead, coach and develop sales force to implement coverage management
- Increase and develop product visibility in shelf store
- Resulted in Flawless execution of Magic Stick and Pasar Display
Salesman Canvasser Jakarta Area
PT SUMBER SEGAR (DISTRIBUTOR OF NESTLE INDONESIA)
01.1989 - 12.1993
- Making cold calls as well as meeting people personally in order to make pitches.
- Resolving all the issues and complaints by the prospective customers.
- Providing training sessions to the new Canvassers.
- Recommending feedback on canvassing outcome
- Maintaining all the canvassing records for accuracy.
Sales Canvasser in Jakarta Area
PT RODA MAS GROUP
01.1989 - 12.1989
Education
THE UNIVERSITY oF TARUMANAGARA
06.1982 - 06.1983
Personal Skills
- Ability to good team work
- Honest, Optimistic, Hardworking, Creative and good inter personal
- Proven Strong Leader Ship and inter personal relation skill
- Critical and analytical thinking
- Adaptable and eager to learn new things
- Full Commitment and Integrity
- Passion & hungry to get excellent performance
Training & Seminar
- Coaching and Mentoring for Improvement – Jakarta ( March 2007 )
- Coaching for Developing Work Shop – Jakarta ( March 2007 )
- Nestle Professional Channel analysis & Strategy Development – Jakarta ( June 2009 )
- Nestle Professional Key Account Management - Jakarta ( June 2009 )
- Change Management – Jakarta ( October 2009 )
- Advance Field Sales Management – Zone AOA – 2nd Sept – 11th Sept 2000. Beijing – China
- Coffee Seminar Feb 2008 – Swiss – Vevey - Head Quarter of Nestle World Wide
- Orientation of Sjora fruit milk base – April 2009 in Philippines
- Basic Supervisor training – Puncak ( September 1994 )
- Time Management Training – Jakarta ( March 1995 )
- Supervisor Development Follow Up – Jakarta ( September 1996 )
- Small Group Improvement Activities Work Shop -Bandung (May 2000)
- Performance Management Work Shop – Jakarta ( February 2002 )
- Planning Setting Expectation
- Ø Planning Reviewing Progress
Timeline
RSM West Indonesia – Assistant Vice President
PT NESTLE INDONESIA
01.2010 - Current
National Head of Sales –National Sales Manager
PT NESTLE INDONESIA
01.2007 - 01.2010
Head of Region Food Services West Java
PT NESTLE INDONESIA
01.2003 - 12.2006
Head of Region Grocery East Java
PT NESTLE INDONESIA
01.2002 - 12.2003
Head of Region Grocery East Indonesia
PT NESTLE INDONESIA
01.1999 - 12.2002
Head of Region Grocery
PT NESTLE INDONESIA
01.1999 - 01.2002
Branch Sales Head in Jakarta Surrounding
PT NESTLE INDONESIA
01.1996 - 01.1999
Head of Area Grocery Jakarta
PT NESTLE INDONESIA
01.1993 - 01.1996
Salesman Canvasser Jakarta Area
PT SUMBER SEGAR (DISTRIBUTOR OF NESTLE INDONESIA)
01.1989 - 12.1993
Sales Canvasser in Jakarta Area
PT RODA MAS GROUP
01.1989 - 12.1989
THE UNIVERSITY oF TARUMANAGARA
06.1982 - 06.1983
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