Aaron Barnett
Boise
Summary
Highly analytical and performance-driven professional with 6+ years of experience across creative production and operations, strategic partnerships, and full-funnel marketing strategy within B2C, DTC, and B2B environments. Expertise includes leading end-to-end talent procurement (recruiting, sourcing, casting, negotiation) and driving high-value partnerships with external agencies, vendors, and affiliates. Proven ability to optimize creative workflows, scale affiliate and partnership programs, and drive significant audience and engagement growth.
Overview
6
6
years of professional experience
Work History
Creative Producer
Chime
09.2024 - 12.2025
- Directed end-to-end talent procurement (recruiting, sourcing, casting, negotiation) and on-set talent management across 18 nationally broadcasted DRTV commercials and full-funnel media productions within 14 months.
- Spearheaded an always-on casting initiative which increased talent quality for DRTV, the company's most valuable and impactful creative, resulting in producing 3 of the highest DRTV ACE scores in company history, and the number 1 ranked DRTV ACE score in financial services for all of 2024.
- Directed vendor, agency, and talent partnerships, managing annual creative budgets of $350,000; controlled and negotiated contract procurement, scope, and budget.
- Led member advocacy initiatives owning the strategy and execution of testimonial marketing across corporate press stories, mass emails, website, in-app prompts, paid ads, organic social, and blog.
- Drove measurable creative efficiencies and critical workflow enhancements by optimizing the Creative Technology Stack, including the implementation of DAM systems and AI workflow tools.
Member Community Coordinator
Chime
04.2023 - 09.2024
- Executed talent recruiting, sourcing, and casting for 8 nationally broadcasted testimonial TVC.
- Developed the UGC testimonial marketing pipeline, collaborating cross-functionally (Product, Brand, Legal) to deploy strategic surveys and capture actionable reviews focused on new product success, driving brand affinity, and member financial progress.
Social Media Partnerships Manager
Gymreapers
01.2022 - 10.2022
- Led the expansion of the affiliate program through strategic partnerships and UGC strategy, which resulted in 86% growth YoY and drove a 41% MoM increase in affiliate revenue.
- Spearheaded social media strategy and execution and achieved 76% audience growth and a 209% increase in engagement YoY across Instagram, Tiktok, and Facebook.
Email Marketing Manager
Quantum Digital Marketing
02.2020 - 12.2021
- Managed the development, execution, and quality assurance of 200+ daily email campaigns (reaching 30 million addresses) for affiliate partners across multiple ESP's.
Email Marketing Coordinator
Quantum Digital Marketing
07.2019 - 02.2020
- Created and deployed 40+ daily email campaigns for affiliate partners.
Education
Bachelor of Business Administration - Marketing
Boise State University
Boise01.2022
Skills
- Talent Procurement
- Production Logistics
- Casting Management
- Contract Negotiation/Management
- Creative Budgeting
- Digital Asset Management (DAM)
- Creative Workflow Optimization
- Agency/Vendor Management
- Strategic Partnerships
- Affiliate Program Scaling
- Influencer Marketing
- Social Media Strategy
- UGC Strategy
- Email/Lifecycle Marketing
- Asana
- Jira
- Mondaycom
- Brandfolder
- GSuite
- Coupa
- Zip
- Ironclad
Open To Relocation
True
Websites
Timeline
Creative Producer
Chime
09.2024 - 12.2025
Member Community Coordinator
Chime
04.2023 - 09.2024
Social Media Partnerships Manager
Gymreapers
01.2022 - 10.2022
Email Marketing Manager
Quantum Digital Marketing
02.2020 - 12.2021
Email Marketing Coordinator
Quantum Digital Marketing
07.2019 - 02.2020
Bachelor of Business Administration - Marketing
Boise State University