Abdurrazaq Azzhar

I currently serve as a Senior Market Researcher within the Analytic Team, specializing in the analysis of consumer behavior. My role revolves around assisting clients in attaining their business objectives through a comprehensive understanding of consumer perspectives, encompassing aspects such as 'What,' 'Where,' 'Who,' and 'Why,' as well as their behaviors toward a given product.

Key Achievements:

• Facilitate client achievement of business goals from consumer perspective (Conducting more than 20+ analysis queries per year).
• Developed and implemented strategies with executive partners for long-term objectives. (Handling 2 local clients and 4 international Client (Particularly Philippine market)
• Aligned organizational goals with company's mission for increased growth (contribute to 10% analysis performance growth)
• Crafted effective business strategies to capitalize on emerging market trends. (Specialized in more custom analysis outside FMCGs)

I served as a business analyst, contributing to the generation of new business ideas and strategically analyzing our positioning and optimal pricing points, particularly in the beauty product and consumer lifestyle sectors.

Key Achievements:

• Provided sales team with insights by analyzing open orders, backlog, and sales data. (Analyze monthly data provided by sales team)
• Evaluated factors driving business results, summarizing key aspects into presentations. (Analyze more than 10 business cases in 4 different business unit)
• Applied refined problem-solving skills to analyze and resolve issues affecting business operations and goal achievement. (Analyze more than 10 business cases in 4 different business unit)

• Conducted market research to identify customer needs and preferences. (12 presentation a year)
• Researched and evaluated potential new markets and products. (involved in different thought leadership analysis (once a year))
• Generated reports to support development and implementation of marketing plans. (20 reports a year)