Adam Vasica
Media Buyer
Remote,Czech
Summary
Over the seven years, I started with Facebook, paid acquisitions for a few DTC e-commerce brands, and quickly evolved and learned other channels with an ad spend of over $11 mil.
I was lucky to grow up in a small, dynamic company where I had to evolve very fast. This helped me get my hands on multiple projects and work in different industries.
During the years, I went through many courses, which included programming, copywriting, Google Ads, etc. The intention was not to be an expert but rather to have the ability to manage other projects and to help me understand things from a broader perspective.
On top of that, I am passionate about fitness, which directly translates into how I look at life.
Overview
8
8
years of professional experience
2
2
years of post-secondary education
2
2
Certifications
Work History
Meta Media Buyer
Grow Technologies S.r.o.
06.2023 - Current
- Managing Facebook and Instagram paid channels.
- Overseeing Czech and Slovak markets.
- Oversaw the comprehensive strategy, encompassing the identification of optimal advertising angles, coordination of retargeting and acquisition efforts, and effective communication with the design team to ensure seamless execution.
Paid Acquisition Manager
Elevate-ecommerce
06.2016 - 11.2023
- Developed the entire strategy for Facebook and Instagram channels. From retargeting and lead generation to direct sales.
- Helped to start off the TikTok channel.
- Created an affiliate channel via ShareASale and a private program.
- Developed wholesale channel.
- In total, over my career, I spent over $11 mil across multiple project sets. At one point, I managed to spend $1mil in one month with positive ROI.
- Mostly US market, with a small International share.
Lead Generation Specialist
Gesundheitszentrum Oberberg
10.2022 - 03.2023
- Responsible for generating new leads for a premium gym via Facebook and Instagram paid channels.
- Developing the entire strategy, from creating angles to execution.
Education
Associate of Applied Business - Commerce Management
Zealand - Sjællands Erhvervsakademi
Denmark 08.2015 - 06.2017
Skills
Team Management
undefinedCertification
NASM Personal Trainer Certificate
Timeline
Meta Media Buyer
Grow Technologies S.r.o.
06.2023 - Current
NASM Corrective Exercise Specialist
06-2023
NASM Personal Trainer Certificate
01-2023
Lead Generation Specialist
Gesundheitszentrum Oberberg
10.2022 - 03.2023
Paid Acquisition Manager
Elevate-ecommerce
06.2016 - 11.2023
Associate of Applied Business - Commerce Management
Zealand - Sjællands Erhvervsakademi
08.2015 - 06.2017
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