Adam Kuncoro Prakoso

Brand Handling : Meiji Hello Panda and Loacker

• Prepared and developed product concepts and marketing strategies for a selected brand.
• Created and executed marketing plans to establish and enhance brand image and recognition.
• Successfully outperformed market competitors, assessed market trends, and spearheaded innovation programs to drive sales of the selected brand's products.
• Formulated comprehensive business product strategies to guide development and growth.
• Cultivated and sustained relationships with relevant stakeholders, both internal and external.

• Assisted the Brand Manager in cultivating the company product's brand identity.
• Conducted market research and analyzed sales data to obtain up-to-date market insights.
• Collaborated in the development of comprehensive marketing plans.
• Formulated policies regarding products, promotions, and pricing.
• Oversaw budgeting, profit margins, sales forecasts, and stock levels.
• Managed brand profitability and assessed profit and loss statements.
• Prepared and submitted reports to the Brand Manager and Head of Marketing.

Sales Estimation:

A. Develop annual, quarterly, and monthly sales plans in collaboration with regional managers, distributors, and PPIC (Production, Planning, and Inventory Control) teams for all Nissin products.

B. Create promotional plans.

Sales Analysis:

A. Generate diagnostic reports using both internal and external data, covering the following aspects:

• Distribution analysis
• Brand value assessment
• Volume reports
• Channel-specific achievements
• Sales performance evaluations
• Promotion effectiveness assessments in coordination with the marketing and trade marketing teams
• Returning product evaluations
• Trade marketing reports
• Gross-to-net performance reports.

B. Provide day-to-day analytical support to the President Director, Sales Director for MT (Modern Trade), and General Manager.

C. Participate in monthly sales and trade review meetings with regional sales managers.

Master Data Management:

• Oversee end-to-end data management, ensuring data integrity and accuracy.

• Developed brand strategies and plans, encompassing strategy formulation, concept development, packaging design, product/marketing qualification, and forecasting.
• Managed advertising initiatives, including strategy and creative brief development, copy evaluation, copy clearance, overseeing commercial production, and conducting copy testing.
• Executed Below-the-Line (BTL) consumer communication efforts, covering print, outdoor, direct-to-consumer marketing, public relations, and Point-of-Sale Materials (POSM).
• Orchestrated digital media campaigns, involving the development and execution of media strategies to target consumers, including level determination, mix allocation, and market prioritization.
• Developed and implemented trade marketing strategies.
• Conducted business and financial analysis.

• Expanded distribution network through Channel Factories, Institutions, Sports, and Hotel-Restaurant-Cafe segments.
• Conducted negotiations for sales, branding, and events.