Ade Felysa Rudiana
Summary
I am a competent Revenue person with 9 years of work experience within the industry. I have skills and knowledge essential for Market Analysis, Yielding, Budgeting and Forecasting in International Chain Hotels with passion for history, children education and elderly welfare. I am looking for better opportunity and challenges where I can mix my professional skills and general knowledge to their full potential
Overview
5
5
years of professional experience
Work History
Associate Market Manager
Traveloka
West Jakarta
08.2019 - 07.2020
- Identify, prioritize, contact new accommodation properties and ensure pricing and availability competitiveness in the assigned market.
- Manage top accounts – own, develop and manage top accounts in assigned destination and ensure the team develops mutually beneficial accommodation property relationships to grow market share.
- Report and analyze – plan with line manager, implement, and monitor agreed KPIs and be able to analyze, visualize and discuss trends, issues and opportunities with team and manager.
- Understand the industry and its developments – very good knowledge of pros and cons of competitor models, market trends & landscape, accommodation rate structure and yield management, connectivity options and customer booking trends.
- Optimize use of process and systems – Be familiar with full spectrum of business tools and ensure the team makes use of the systems.
- Guide the hotels to enter information into extranet to completion.
- Work with hotels on promotional activities to increase bookings.
- Liaised between senior management and front-line team members to implement effective changes and revitalize market growth.
- Networked in market to build partnerships and connections with prospects.
- Traveled to customer sites to demonstrate products, answer questions and close contracts.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Developed insights on marketing campaigns to assess performance against goals.
Revenue and Reservation Manager
Soori Bali
Tabanan
02.2019 - 07.2019
- Analyze business and market situation then act as business development consultant for the sales team and General Manager
- Implementation of hotel sales strategies in the reservation and inventory systems
- Operates OTA Extranet
- Supervising the reservations function; ensure staff is properly trained including reservations systems, service expectations, hotel facilities and services, local directions, etc
- Monitor performance and recommend corrective or disciplinary action
- Book guest reservations for individuals and/or groups that are requested either by phone or from within the hotel in accordance with established standards and scripts using the hotel’s reservations system; process reservations from the sales, reservations centers or travel agencies/wholesalers
- Designate and apply appropriate travel agency commissions
- Up-sell rooms where possible
- Monitor and process cancellations, revisions and information updates on changes; process guest reservation requests for other hotels within the reservations system.
Assistant Revenue Manager
The Mayflower Marriott Executive Apartment, Marriott International
South Jakarta
07.2018 - 02.2019
- Assist the Market Director of Revenue Strategy in the process of forecasting and budgeting
- Implement revenue management operations, procedures and best practices
- Analyze business and market situation then act as business development consultant for the sales team and General Manager
- Manage room inventory to maximize rooms revenue
- Assist in the preparation of the agenda and other supporting documents for sales strategy meetings
- Managing room authorizations, rates, and restrictions
- Managing account diagnostics and monitoring transient and group inventory to ensure straight-line availability
- Implementation of hotel sales strategies in the reservation and inventory systems
- Monitor the compliance with and participation in Company promotions and e-Commerce channels
- Operates Revenue Systems on a daily basis (MARSHA, OYV2, MRDW)
Revenue Analyst
The Ritz-Carlton, Jakarta, Pacific Place – Marriott International
Jakarta
04.2016 - 07.2018
- Implement revenue management operations, procedures and best practices
- Analyze business and market situation then act as business development consultant for the sales team and General Manager
- Manage room inventory to maximize rooms revenue
- Assist in the preparation of the agenda and other supporting documents for sales strategy meetings
- Managing room authorizations, rates, and restrictions
- Managing account diagnostics and monitoring transient and group inventory to ensure straight-line availability
- Implementation of hotel sales strategies in the reservation and inventory systems
- Monitor the compliance with and participation in Company promotions and e-Commerce channels
- Operates Revenue Systems on a daily basis (MARSHA, OYV2, MRDW)
Reservation Supervisor
Crowne Plaza Bandung, IHG
Bandung
07.2015 - 04.2016
- Assist in supervising the reservations function; ensure staff is properly trained including reservations systems, service expectations, hotel facilities and services, local directions, etc
- Monitor performance and recommend corrective or disciplinary action
- Book guest reservations for individuals and/or groups that are requested either by phone or from within the hotel in accordance with established standards and scripts using the hotel’s reservations system; process reservations from the sales, reservations centers or travel agencies/wholesalers
- Designate and apply appropriate travel agency commissions
- Up-sell rooms where possible
- Monitor and process cancellations, revisions and information updates on changes; process guest reservation requests for other hotels within the reservations system
- Stay informed of current rates, rate changes and all promotions; assist in rooms forecasting
- Complete daily logs to record the number of bookings and cancellations
- Complete records and reports in regard to room availability and guest room commitments; forecast weekly occupancy and rate
- Follow procedures for maintaining historical records of reservations arrivals, cancellations and denials to assist in formulating future reservations estimates
- Promote teamwork and quality service through daily communication and coordination with other departments
Education
Bachelor of Science - International Relations
Parahyangan Catholic University
Bandung 07.2009 - 07.2009
Skills
- Microsoft Office
Accomplishments
- Highest System Adoption Score Marriott International APAC for Q1, Q2, Q3, Q4 in 2017
- Highest Revenue Index Marriott International APAC in 2018
Timeline
Associate Market Manager
Traveloka
08.2019 - 07.2020
Revenue and Reservation Manager
Soori Bali
02.2019 - 07.2019
Assistant Revenue Manager
The Mayflower Marriott Executive Apartment, Marriott International
07.2018 - 02.2019
Revenue Analyst
The Ritz-Carlton, Jakarta, Pacific Place – Marriott International
04.2016 - 07.2018
Reservation Supervisor
Crowne Plaza Bandung, IHG
07.2015 - 04.2016
Bachelor of Science - International Relations
Parahyangan Catholic University
07.2009 - 07.2009
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