Adi Prasetya
Bekasi
Summary
Dynamic Director of Sales and Marketing with expertise in driving revenue growth through strategic sales initiatives. Develops and executes comprehensive Sales & Marketing strategies to achieve key revenue targets. Cultivates strong relationships with corporate accounts and key stakeholders, facilitating successful partnerships and enhancing market presence.
Overview
1
1
Certification
26
26
years of professional experience
Work History
Director of Sales and Marketing
Mangkuluhur Residences by Lorin
Jakarta, Indonesia
07.2024 - 07.2026
- Executed Sales & Marketing strategy, achieving room and total revenue targets.
- Lead the sales team in developing Corporate FIT, Corporate Long Stay, MICE, Government, Travel Agent, and OTA business segments.
- Develop and maintain strong relationships with key corporate accounts, multinational companies, financial institutions, expatriate communities, and relocation agencies.
- Drive the Corporate Long Stay segment through direct corporate accounts, relocation companies, and business partners.
- Develop and negotiate annual corporate contracts, long-stay agreements, project-based rates, and strategic partnerships.
- Identified business opportunities and developed key accounts, increasing room nights and occupancy.
- Establish and maintain partnerships with Japanese and Korean companies, relocation agencies, chambers of commerce, and corporate communities.
- Develop sales strategies based on market trends, competitor activities, account production, and business opportunities.
- Work closely with the Revenue Management and Finance teams to develop pricing strategies, sales forecasts, budgets, and revenue targets.
- Monitor actual performance against budget, forecast, and the previous year based on room nights, revenue, occupancy, and ADR.
- Prepare and review weekly sales pipelines, monthly forecasts, production reports, and business development plans.
- Lead regular sales calls, client presentations, property visits, networking events, and business negotiations.
- Developed promotional packages and initiatives, boosting occupancy and revenue across multiple segments.
- Manage relationships with relocation agencies and international business partners to strengthen the property's long-stay market presence.
- Collaborate with Marketing and Digital teams on promotional campaigns, social media, e-newsletters, corporate partnerships, and brand exposure.
- Coordinate with Operations, Front Office, Reservations, F&B, and other departments to ensure seamless delivery of corporate and long-stay business.
- Lead, coach, and motivate the Sales & Marketing team to achieve individual and departmental targets.
- Represent Mangkuluhur Residences by LORIN at corporate events, trade shows, networking activities, and industry associations.
- Provide regular business updates and strategic recommendations to the General Manager and management team.
Director of Sales for Inbound Market
Da Nang Mikazuki Japanese resort and spa
Da Nang, Vietnam
02.2023 - 06.2024
- Develop and execute sales strategies to increase inbound business from the Jakarta and Indonesian market.
- Identified and developed new business opportunities across corporate accounts, travel agents, tour operators, MICE, and leisure segments to expand market reach.
- Build and maintain strong relationships with key accounts, travel partners, and business communities in Jakarta.
- Promote the resort's accommodation, Japanese Onsen, water park, dining, wedding, and MICE facilities to the Indonesian market.
- Conducted sales calls, client visits, presentations, and business meetings with potential and existing partners to strengthen partnerships and drive revenue.
- Develop partnerships with travel agencies and tour operators to create and promote Da Nang holiday packages.
- Coordinate with Jakarta-based travel partners to increase room nights, group bookings, and overall revenue contribution.
- Conduct market research and monitor competitors, market trends, customer demand, and new business opportunities.
- Developed targeted promotional campaigns and sales activities to enhance visibility and attract the Indonesian inbound market.
- Coordinate with the resort's Sales & Marketing team in Vietnam to ensure smooth handling of inquiries, bookings, groups, and special requests.
- Handle negotiations related to room rates, packages, contracts, and group business.
- Prepare sales activity reports, market updates, account production reports, and sales forecasts.
- Represent Da Nang Mikazuki Resort & Spa at travel fairs, exhibitions, networking events, and sales missions in Jakarta.
- Work closely with Revenue Management, Reservations, Marketing, and Operations teams to maximise revenue and guest satisfaction.
- Monitor business performance from the Jakarta market and provide recommendations to management.
- Support the resort's overall business development and brand awareness in the Indonesian market.
Director of Sales
Swiss-Belresidences Rasuna Epicentrum
Jakarta, Indonesia
02.2021 - 02.2023
- Lead the Sales team in developing Corporate, Long Stay, MICE, Government, Travel Agent, and OTA business.
- Managed relationships with key corporate accounts, multinational companies, government institutions, and business partners to drive business growth.
- Identify and develop new accounts to increase room nights, revenue, and market share.
- Handle corporate rate negotiations, contracts, long-stay agreements, and business partnerships.
- Developed and implemented sales strategies that enhanced room revenue, occupancy, and overall hotel revenue.
- Conduct regular sales calls, client visits, presentations, and networking activities.
- Developed strategies that increased market share within Rasuna Epicentrum and Central Jakarta corporate market.
- Monitor competitor activities, market trends, and account production to identify new business opportunities.
- Work closely with Revenue Management to optimise room rates, occupancy, ADR, and revenue performance.
- Coordinate with Reservations, Front Office, F&B, and Operations teams to ensure smooth handling of corporate and group business.
- Develop and execute sales promotions and packages to generate additional room and F&B revenue.
- Manage MICE and group business from initial inquiry, negotiation, and confirmation through to event completion.
- Represent the hotel at corporate events, exhibitions, trade shows, and industry networking activities.
- Lead, coach, and motivate the Sales team to achieve individual and departmental targets.
- Prepare weekly sales activity reports, monthly forecasts, and account production reports.
- Provide regular sales performance updates and strategic recommendations to the General Manager and management team.
Senior Sales Manager
The Grand Mansion Menteng
Jakarta, Indonesia
02.2020 - 02.2021
- Develop and implement sales strategies to achieve hotel room, F&B, and overall revenue targets.
- Identify and develop new business opportunities from corporate, government, MICE, travel agents, and other market segments.
- Cultivated strong relationships with corporate accounts and key business partners to enhance client retention and satisfaction.
- Achieve individual and team sales targets while maintaining strong customer relationships.
- Lead, coach, and motivate the sales team to achieve business objectives and maintain high service standards.
- Conduct regular sales calls, client visits, presentations, and business negotiations.
- Handle corporate accounts and negotiate room rates, contracts, and business agreements.
- Develop new accounts and increase room production and revenue from existing clients.
- Monitored market trends, competitor activities, and business opportunities to refine sales strategies and improve market positioning.
- Compiled weekly sales activity reports, account production reports, and monthly sales forecasts to inform strategic decision-making.
- Work closely with the Revenue Management, Reservations, Front Office, F&B, and Finance teams to maximise hotel revenue.
- Coordinate and support MICE events, corporate meetings, and group bookings from inquiry to completion.
- Participate in sales blitzes, exhibitions, networking events, and industry activities to increase hotel exposure.
- Follow up on leads and ensure timely conversion of business opportunities.
- Support the Director of Sales & Marketing in developing and executing the hotel's overall sales and marketing strategy.
Director of Sales
SPARKS LUXE
Jakarta
09.2019 - 02.2020
- Lead the Sales team in developing Corporate, Government, MICE, Travel Agent, Group, and Leisure business.
- Develop and implement sales strategies to achieve room revenue, occupancy, ADR, and overall hotel revenue targets.
- Identify new business opportunities and develop accounts, increasing room nights and revenue.
- Manage and develop MICE, meeting, group, and event business from inquiry through completion.
- Develop and maintain strong relationships with key corporate accounts, government institutions, travel agencies, and business partners.
- Managed corporate account negotiations and annual contracts, optimising room rates and business agreements.
- Work closely with Revenue Management to develop pricing strategies and maximise occupancy, ADR, and RevPAR.
- Monitor competitor activities, market trends, and account production to identify opportunities and maintain competitiveness.
- Conduct regular sales calls, client visits, presentations, and networking activities.
- Develop sales promotions and packages to generate additional room and F&B revenue.
- Prepare weekly sales activity reports and monthly forecasts to inform business development strategies.
- Collaborate with Marketing, Revenue, Reservations, Front Office, and F&B teams to maximise business opportunities and ensure smooth operations.
- Build strong relationships with key decision-makers and maintain high levels of customer satisfaction.
- Represent the hotel at trade shows, exhibitions, corporate events, and industry networking activities.
- Lead, coach, and motivate the Sales team to achieve individual and departmental targets.
- Provide regular sales performance updates and strategic recommendations to the General Manager.
- Provide regular sales performance updates and strategic recommendations to the General Manager.
Director of Sales
Grand Sahid Jaya Jakarta
Jakarta
04.2019 - 09.2019
- Lead and manage the Sales team in developing Corporate, Government, MICE, Group, Travel Agent, and Leisure segments.
- Developed and implemented sales strategies that achieved room revenue, occupancy, ADR, and overall hotel revenue targets.
- Drove business growth in Jakarta corporate and government market, securing key accounts in Sudirman, Thamrin, Kuningan, and surrounding business districts.
- Established and nurtured strong relationships with key corporate accounts, government institutions, travel agencies, event organizers, and business partners.
- Develop and maintain relationships with international and local corporate clients to strengthen the hotel's market presence.
- Identify new business opportunities and develop strategic accounts to increase room nights and revenue.
- Manage corporate account negotiations, annual contracts, room rates, and commercial agreements.
- Manage MICE, conference, meeting, wedding, and group business from initial inquiry through completion.
- Conduct regular sales calls, client visits, presentations, sales blitzes, and networking activities.
- Monitor competitor activities, market trends, and account production to identify business opportunities.
- Work closely with Revenue Management to optimise room rates, occupancy, ADR, and RevPAR.
- Prepare weekly sales activity reports, monthly forecasts, account production reports, and business development plans.
- Develop sales promotions and packages to generate additional room and F&B revenue.
- Collaborate with Marketing, Revenue, Reservations, Front Office, F&B, and Operations teams to maximise business opportunities.
- Represent the hotel at trade shows, exhibitions, corporate events, and industry networking activities.
- Lead, coach, and motivate the Sales team to achieve individual and departmental targets.
- Provide regular sales performance updates and strategic recommendations to the General Manager and hotel management.
Starts from Sales Manager, Senior Sales Manager, ADOS, DOS
The Park Lane Hotel
Jakarta
10.2007 - 03.2019
Sales Manager
- Lead the overall Sales function and achieve hotel revenue targets.
- Lead the Sales team in achieving room and revenue targets.
- Support the Director of Sales in developing and executing sales strategies.
- Lead, coach, and motivate the Sales team.
- Manage key corporate accounts and develop new business opportunities.
- Manage key accounts, contracts, and strategic partnerships.
- Develop sales strategies for Corporate, MICE, Government, Travel Agent, and Group segments.
- Develop new corporate, MICE, government, and travel trade business.
- Conduct sales calls, client visits, and business presentations.
- Achieve monthly sales and revenue targets.
- Prepare sales forecasts, reports, and business development plans.
- Prepare sales activity reports and updated sales pipeline to track performance.
- Negotiate corporate rates and business agreements.
- Monitor market trends and competitor activities.
- Increased room occupancy rates through targeted marketing strategies., MICE, and group revenue.
- Manage room bookings efficiently to optimise guest satisfaction., meeting, and group business enquiries.
- Report sales performance, forecasts, and business opportunities to the General Manager.
- Work closely with Revenue, Marketing, and Operations to maximise hotel revenue.
- Supported and guided Sales team to achieve revenue targets.
- Work closely with Revenue, Marketing, and Operations to maximise hotel revenue.
- Report sales performance, forecasts, and business opportunities to the General Manager.
Sales Manager (Corporate)
MARBELLA Hotel Convention & Spa
Anyer, Indonesia
04.2007 - 10.2007
- Manage corporate, group, MICE, and travel agent accounts by conducting thorough needs assessments and tailored presentations.
- Generate new business opportunities to increase room and F&B revenue.
- Negotiate room rates and business agreements with clients.
- Conducted regular sales calls, client visits, and presentations to enhance client engagement and drive sales.
- Cultivated strong relationships with existing and potential clients to support retention and growth.
- Follow up on leads and convert business opportunities into confirmed bookings.
- Achieve monthly sales and revenue targets.
- Prepare sales activity reports and update the sales pipeline.
- Monitor market trends and competitor activities.
- Developed and maintained corporate and business accounts to foster long-term partnerships.
Sales Executive (Corporate)
Ibis Mangga Dua
Jakarta, Indonesia
10.2004 - 04.2007
- Achieved monthly sales and revenue targets, contributing to overall business growth.
- Generated new business opportunities through proactive outreach and effective lead follow-up.
- Developed and maintained corporate and travel agent accounts, strengthening client relationships.
- Cultivated strong relationships with existing and potential clients through regular communication.
- Conduct daily sales calls and client visits.
- Managed corporate, group, and MICE inquiries with attention to detail.
- Promote hotel rooms, meeting facilities, and F&B services.
- Assist in negotiating room rates and business agreements.
- Follow up on quotations and business inquiries.
- Monitor competitor activities and market opportunities.
- Prepare daily and weekly sales activity reports.
Front Desk Agent
Ibis Mangga Dua
Jakarta, Indonesia
10.2000 - 10.2004
- Welcome and assist guests during check-in and check-out.
- Managed guest requests, inquiries, and complaints to ensure satisfaction.
- Provide information about hotel facilities, services, and local attractions.
- Handle room reservations, payments, and guest accounts.
- Coordinate with Housekeeping, Reservations, and other departments to meet guest needs.
- Follow hotel standards and procedures to ensure excellent guest service.
- Maintain accurate guest records and ensure proper documentation.
- Promoted hotel facilities and services, enhancing guest experience and contributing to revenue growth.
- Supported daily Front Office operations and upheld professional lobby standards for a welcoming atmosphere.
Education
LP3I Jakarta - Hotel Management
LP3I Jakarta
Jakarta01-1999
Senior High -
Muhammadiyah 11 Senior High
Jakarta01-1998
Junior High -
Muhammadiyah 50 Junior High
Jakarta01-1996
Elementary -
SDN Bintara Elementary
Bekasi01-1994
Skills
- Sales strategy
- Revenue management
- Market analysis
- Corporate partnerships
- Contract negotiation
- Promotional campaigns
- Client presentations
- Networking skills
- Performance monitoring
- Microsoft Excel
- Microsoft Word
- Microsoft PowerPoint
Certification
- 2007, Training Lead and Manager People
- 2007, Training Branded Customer Service
- 2008, Training Specific Customer Situation
- 2008, Training Customer Engagement
- 2011, Profitable Networking, True
- 2014, Sales Operation Training by Mark Plus Institute, True
Custom
- VHP
- Realta Opera
- Protel
Timeline
Director of Sales and Marketing
Mangkuluhur Residences by Lorin
07.2024 - 07.2026
Director of Sales for Inbound Market
Da Nang Mikazuki Japanese resort and spa
02.2023 - 06.2024
Director of Sales
Swiss-Belresidences Rasuna Epicentrum
02.2021 - 02.2023
Senior Sales Manager
The Grand Mansion Menteng
02.2020 - 02.2021
Director of Sales
SPARKS LUXE
09.2019 - 02.2020
Director of Sales
Grand Sahid Jaya Jakarta
04.2019 - 09.2019
Starts from Sales Manager, Senior Sales Manager, ADOS, DOS
The Park Lane Hotel
10.2007 - 03.2019
Sales Manager (Corporate)
MARBELLA Hotel Convention & Spa
04.2007 - 10.2007
Sales Executive (Corporate)
Ibis Mangga Dua
10.2004 - 04.2007
Front Desk Agent
Ibis Mangga Dua
10.2000 - 10.2004
LP3I Jakarta - Hotel Management
LP3I Jakarta
Senior High -
Muhammadiyah 11 Senior High
Junior High -
Muhammadiyah 50 Junior High
Elementary -
SDN Bintara Elementary