Adi Pardomuan Ambarita
Sales Professional
Bogor Regency
Summary
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
12
12
years of professional experience
Work History
Head of Sales
Samsung Electronic Indonesia
02.2023 - Current
- Increased sales revenue by implementing innovative marketing strategies and optimizing team performance.
- Streamlined sales processes, resulting in enhanced efficiency and increased productivity.
- Analyzed market trends to identify new opportunities for business expansion and growth.
- Conducted regular territory analyses to ensure optimal resource allocation and maximum coverage of target markets.
- Managed key accounts effectively, ensuring ongoing satisfaction while identifying upsell opportunities to drive additional revenue growth.
General Manager
Coca-Cola Europacific Partner Indonesia
01.2022 - 02.2023
- Managing Sales, product distribution and maintain daily execution level for more than 120 sales team across East Indonesia
- FY 2022, achieved 12% sales growth vs LY and become the first operation to outcome every single month target
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
- Responsible for product forecast accuracy up to 70%, optimized product mix and saving operational cost to achieve 2% growth on operational revenue.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
Regional Sales Effectiveness Manager
Coca-Cola Europacific Partner Indonesia
12.2019 - 12.2021
- Responsible for annual business planning, trade marketing proposal and liase with other business function to ensure coherence strategy between sales and supporting role
- Drove operational efficiency through data-driven decision-making processes, leveraging analytics tools for informed strategy development.
- Enforced sales strategy and monitor Sales KPI with respective Regional and Operation to increase Revenue, EBIT, Volume and other local initiative achievement
- Maximized performance by monitoring daily activities and mentoring team members.
Go-to-Market & Expansion Manager
PT Mitrausaha Indonesia Grup
05.2018 - 11.2019
- Set up, developed Go-to-Market Strategy and lead operational expansion project to distribute financial product through multiple channels.
- Optimized operational processes by implementing innovative solutions, enhancing overall efficiency.
- Expanded business operations by identifying and securing new market opportunities.
RTM Development Executive
Japan Tobacco International Indonesia
02.2017 - 05.2018
- Develop new distribution model and sales strategy to increase the national numeric distribution
- In 2017, two sales office set up in Jakarta and JTI start new distribution model from indirect to direct distribution.
Route To Market Project Coordinator
Coca-Cola Europacific Partner Indonesia
06.2014 - 12.2016
- Lead the Route To Market (RTM) project from initial stage (design), pilot, and roll out RTM Strategy in full scopes for GT channel
- Three hundred thousands (300,000) universe outlets are surveyed and six new distributor were set up
- Collaborate with all stakeholders (Sales team, Company C-Level and Investor) to ensure that all task are synchronized for attainment of project timeline.
Sales Manager General Trade
Coca-Cola Europacific Partner Indonesia
12.2013 - 06.2014
- Increase sales revenue by developing and implementing effective sales strategies.
- Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
- Responsible for account management and development in order to maintain relationship, optimize market opportunities and expand the number of customer served.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
Customer Service Improvement Specialist
Coca-Cola Europacific Partner Indonesia
02.2012 - 11.2013
- Lead a team of route planner & data analyst to assist General Manager on monitoring sales performance on daily basis.
- Enhanced team productivity by streamlining processes and implementing time-saving strategies.
- Developed strong client relationships with distributor through consistent communication and marketing support.
Education
MBA - Marketing
Prasetiya Mulya Business School
Jakarta 04.2001 -
Bachelor of Science - Civil Engineering Technology
Institute Technology of Bandung
Bandung 04.2001 -
Skills
Sales operations
Account Management
Performance Management
Territory sales management
P&L Management
Presentation Skills
Data-driven decision-making
Courses Seminars Training
- CCEP Commercial Development Centre - 12/2022
- RCA - NLP Resonance Indonesia - 12/2022
- New Leadership Competencies 5'Cs - 05/2021
- Performance Management Training - 10/2020
- Coca-Cola Leadership Training Series - 09/2020
Accomplishments
- Best GT Region 2021 - Optimize my role as RSEM and support East Indonesia Region became the Best Region in 2021
- Most Breakthrough Initiatives 2021 - Lead national durability flush out project and saving total cost 50% (IDR 15 Bio)
- Best GT Operation 2020 - Support Papua Maluku Operation and increase sales capacity to became Best Operation in 2020
- Winner of 2015-2016 Global CSS & RTM Academy - Represent Coca-Cola Indonesia team to compete on Coca-Cola Global RTM Academy
- Best CCAI Graduate Trainee Program 2012 - Achieve highest score for On-Job Training and Final Presentation
Timeline
Head of Sales
Samsung Electronic Indonesia
02.2023 - Current
General Manager
Coca-Cola Europacific Partner Indonesia
01.2022 - 02.2023
Regional Sales Effectiveness Manager
Coca-Cola Europacific Partner Indonesia
12.2019 - 12.2021
Go-to-Market & Expansion Manager
PT Mitrausaha Indonesia Grup
05.2018 - 11.2019
RTM Development Executive
Japan Tobacco International Indonesia
02.2017 - 05.2018
Route To Market Project Coordinator
Coca-Cola Europacific Partner Indonesia
06.2014 - 12.2016
Sales Manager General Trade
Coca-Cola Europacific Partner Indonesia
12.2013 - 06.2014
Customer Service Improvement Specialist
Coca-Cola Europacific Partner Indonesia
02.2012 - 11.2013
MBA - Marketing
Prasetiya Mulya Business School
04.2001 -
Bachelor of Science - Civil Engineering Technology
Institute Technology of Bandung
04.2001 -