Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Aditya Hidayat

Data-Driven Commercial Strategist | Digital Transformation Leader | Sales Optimisation Expert
Jakarta,JK

Summary

  • Strategic and results-oriented professional with over 7 years of experience in commercial strategy, sales operations, and digital transformation within the FMCG industry
  • Proven track record in driving business growth through data analytics, route-to-market (RTM) optimization, and the deployment of digital sales enablers
  • Recognized for leading high-impact, cross-functional projects that consistently surpass performance targets and deliver measurable business outcomes.

Overview

6
6
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
2
2
Languages

Work History

Commercial Innovation Executive

HM Sampoerna
02.2024 - Current
  • Led a nationwide Sales Effectiveness initiative, optimizing RTM strategies and enhancing multi-channel sales operations
  • Implemented digital sales tools including sales suggestions, personalized CTAs, and digital engagement platforms, resulting in a daily time saving of over 1 hour per sales representative
  • Achieved 100% of sales targets; project received the 'PMI DNA Award - Top Project Impact' in both 2024 and 2025

Commercial Strategy Specialist

HM Sampoerna
02.2023 - 02.2024
  • Formulated and executed regional sales and marketing strategies grounded in data-driven RTM analysis.
  • Ensured and deployed 100% strategic alignment of initiatives with national commercial objectives to optimize execution.

District Retail Manager

HM Sampoerna
09.2021 - 02.2023
  • Directed territory and channel development strategies tailored to market potential and consumer insights.
  • Managed a team of 8 sales representatives and led the district to achieve 'Best District in New Product Development' in 2022.

Route to Market Coordinator

Coca-Cola Europacific Partners
06.2019 - 09.2021
  • Enhanced distributor performance through logistics and sales process optimization using analytical tools.
  • Created detailed capability reports and performance dashboards to identify opportunities for RTM improvement.
  • Facilitated sales training programs to support efficient RTM implementation and capability building.

Education

Bachelor of Architecture & Urban Planning -

Gadjah Mada University
Yogyakarta, YO
01.2014 - 01.2018

Skills

  • SQL

  • SQL

  • SQL

  • SQL

  • SQL

Certification

Navigating Data Warehouse & Turning Data into Insight Using SQL, Bitlabs

Timeline

Navigating Data Warehouse & Turning Data into Insight Using SQL, Bitlabs

12-2025

Optimizing Customer Experience through User Research, Bitlabs

12-2024

Commercial Innovation Executive

HM Sampoerna
02.2024 - Current

Commercial Strategy Specialist

HM Sampoerna
02.2023 - 02.2024

District Retail Manager

HM Sampoerna
09.2021 - 02.2023

Route to Market Coordinator

Coca-Cola Europacific Partners
06.2019 - 09.2021

Bachelor of Architecture & Urban Planning -

Gadjah Mada University
01.2014 - 01.2018

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Aditya HidayatData-Driven Commercial Strategist | Digital Transformation Leader | Sales Optimisation Expert