Summary
Overview
Work History
Education
Certification
Timeline
Generic
Aditya Wibisono

Aditya Wibisono

Markets And Business Development
Jakarta

Summary

Results-driven business development and marketing strategist with over 7 years of experience in B2B environments, currently driving market positioning and client engagement initiatives at a global consulting firm. Proven ability to lead cross-sector Thought Leadership campaigns, manage complex stakeholder coordination.

Passionate about building systems that connect marketing insights with real business outcomes.

Overview

2026
2026
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
2
2
Languages

Work History

Markets and Business Development Senior Associate

Ernst & Young (EY)
Jakarta, Jakarta
2 2022 - Current

Key Responsibilities

  • Coordinated the annual Key Account Revenue Planning process, working with regional stakeholders and local Partners to define strategic accounts and set feasible, service line-aligned revenue targets across priority clients.
  • Led client outreach and pitching efforts for EY’s 7 Drivers of Growth diagnostic tool, engaging C-suite audiences to assess organizational performance and identify growth areas, laying the groundwork for cross-service introductions and follow-up solution-based pitching in collaboration with expert teams.
  • Led end-to-end planning, coordination, and execution of Thought Leadership (TL) events across strategic sectors, working closely with service line leaders to ensure market relevance and impact.
  • Developed and maintained sector-focused databases to support event outreach, client engagement, and brand positioning strategies.
  • Collaborated with cross-functional teams to produce executive briefings and communications, aimed at amplifying EY’s thought leadership and market visibility.
  • Supported firm-wide marketing and communication initiatives by aligning content and event strategies with the company's brand direction and business development priorities.
  • Monitored the execution of BD-related campaigns and initiatives, focusing on awareness building and early-stage client engagement across priority sectors.

Key Achievements

  • Introduced structured KPIs to evaluate brand awareness, engagement, and campaign performance. advancing MBD towards a more data-informed, results-driven function.
  • Spearheaded the refinement of MBD’s value proposition by proactively proposing role aligned metrics and advocating for deeper collaboration with service lines on sectoral outreach and campaign planning.
  • Successfully repositioned Thought Leadership events as platforms not only for brand visibility but also for strategic client engagement, resulting in improved follow-up activity and prospect targeting.
  • Developed insights and internal recommendations that contributed to a clearer strategic mandate for MBD. ensuring stronger alignment with firm growth priorities while reinforcing MBD’s role as a business enabler.

Services and Business Development Senior Officer

PT Reasuransi Maipark
01.2019 - 02.2022

Working as a Sr. Staff in the Business Development division in the reinsurance industry that specializes in catastrophe risk, With key responsibilities as follows :

  • Achieving monthly and yearly Target Production on Compulsory Business Insurance, Facultative Business Insurance, and Mortgage business Insurance.
  • Building and maintaining strong client relationships, understanding client characteristics, and providing exceptional service to new and existing clients through providing business-related information, identifying and implementing solutions to address business issues and requirements, and offering best practice suggestions to drive business growth and create new opportunities.
  • Conducting monthly business data analysis to gain market insights and identify trends. Utilizing this information to make accurate business decisions and ensure the achievement of production targets.
  • Developing, planning, and executing yearly and monthly business plans to ensure business growth as targeted.
  • Underwriting businesses to assess risk levels and ensure that accepted risks align with the company's risk appetite and tolerance.

Key Achievement :

  • Successfully closed business deals that not only exceeded targets but also contributed to a nearly 19% increase in production for the facultative business line in the respective year,This resulted in a total production increase from IDR 13.7 Billion to IDR 17 Billion and the establishment of an annual treaty agreement business.
  • Leveraged data analysis on client business exposure and effective account and client management to develop and offer customized products that met specific client needs.
  • Took charge of developing standard operating procedures (SOP) and system infrastructure in collaboration with the IT department for the new business line.

Services and Business Development Junior Officer

PT Reasuransi Maipark
03.2018 - 01.2019

Education

Sarjana Ekonomi (S.E) -

Universitas Indonesia
01.2012 - 01.2016

Certification

Customer Interaction Management (CIM), LincKnowledgeAcademy

Timeline

Services and Business Development Senior Officer

PT Reasuransi Maipark
01.2019 - 02.2022

Services and Business Development Junior Officer

PT Reasuransi Maipark
03.2018 - 01.2019

Sarjana Ekonomi (S.E) -

Universitas Indonesia
01.2012 - 01.2016

Markets and Business Development Senior Associate

Ernst & Young (EY)
2 2022 - Current
Aditya WibisonoMarkets And Business Development