Summary
Overview
Work History
Education
Websites
Professional References
Timeline
Generic
Adrianto Prakoso

Adrianto Prakoso

Hospitality Specialist In : Sales, Marketing And Distribution | Commercial Thinking I Social Media Specialist | Revenue Management | Pre - Opening
Bali

Summary

Experienced with strategic planning, team leadership, and operational excellence. Utilizes forward-thinking approach to drive business growth and streamline processes. Track record of fostering collaborative environments and achieving measurable results.


Dynamic individual with hands-on experience in [Sales, Marketing, Distribution And Commercial | Social Media Specialist | Revenue & Yield Management | Hotel Operation | pre – opening ] and talent for navigating challenges.

Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.




Overview

11
11
years of professional experience
4
4
years of post-secondary education

Work History

General Manager

Ramada by Wyndham Bali Sunset Road
Bali, Indoneasia
10.2024 - Current
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Developed and implemented strategies to increase sales and profitability.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
  • Managed budget implementations, employee evaluations, and contract details.
  • Formulated policies and procedures to streamline operations.
  • Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
  • Contributed to facility upgrades by collaborating with contractors on various renovation projects.
  • Oversaw renovation projects to improve functionality while adhering to budget constraints successfully.

Director Of sales & marketing 5* - Luxury hotel

Garrya Bianti Yogyakarta Property of Banyan tree
09.2023 - 10.2024
  • Directed all aspects of sales, marketing, and public relations activities to establish Garrya Bianti as a prominent player in the Yogyakarta hospitality market.
  • Developed and implemented comprehensive sales and marketing plans, leveraging market research and industry insights to capture target demographics and maximize revenue potential.
  • Led a dynamic sales team, fostering a culture of excellence, accountability, and innovation to exceed sales targets and drive revenue growth.
  • Established strong relationships with key stakeholders, including corporate clients, travel agencies, event planners, and local business partners, to secure lucrative contracts and partnerships.
  • Collaborated with cross-functional teams to ensure alignment between sales, marketing, revenue management, and operations departments, optimizing guest experience and revenue streams.
  • Implemented effective pricing strategies, promotional campaigns, and distribution channels to maximize room revenue, occupancy rates, and overall profitability.
  • Oversaw the development of marketing collateral, digital assets, and advertising campaigns to enhance brand visibility and generate brand awareness within the target market.
  • Monitored market trends, competitive landscape, and guest feedback to identify opportunities for product enhancement, service innovation, and competitive differentiation.
  • Prepared and presented regular reports and performance metrics to executive leadership, highlighting sales achievements, revenue forecasts, and market insights to support strategic decision-making.

Asst General Manager – Central Java, Diy East Java

MG Bed bank
04.2022 - 09.2023
  • Fostered client relationships and identified opportunities for new hotel acquisitions.
  • Conducted data analysis and generated reports to pinpoint areas for business expansion.
  • Successfully bid on new projects and skillfully negotiated with hotels.
  • Efficiently managed team schedules, considering coverage area requirements and leveraging individual strengths.
  • Cultivated a performance-driven culture emphasizing individual accountability, goal achievement, and team success.
  • Conducted pricing and estimates tailored to customer needs, resulting in enhanced customer satisfaction.
  • Implemented comprehensive business strategies leading to increased customer satisfaction and operational improvements.

Director Of sales & marketing 4*

Swiss Belhotel Solo
02.2020 - 03.2022
  • Oversaw pre-opening operations, including sales, events, marketing, public relations, and reservations.
  • Implemented sales promotions and marketing strategies across major social media platforms.
  • Documented processes and drafted SOPs to ensure compliance with regulations and company policies.
  • Monitored and coordinated workflows to optimize resource utilization.
  • Forecasted sales and established processes to meet sales objectives and related metrics.
  • Developed sales strategies based on research of consumer buying trends and market conditions.
  • Provided leadership and development opportunities for sales personnel.
  • Managed recruitment, selection, training, and motivation of sales team members.
  • Developed and executed the annual sales department budget and activities.
  • Maintained a strong presence for the hotel in major markets through direct sales solicitation.

Director Of sales & marketing 4*

Golden Tulip Holland Resort Batu
04.2019 - 01.2020
  • Directed sales, marketing, product development, and promotional programs targeting both existing and new markets.
  • Reported directly to the General Manager and served as a member of the Executive Committee, overseeing all aspects of the hotel's sales, marketing, promotions, administration, and public relations.
  • Formulated the Hotel Sales & Marketing Plan and prepared the hotel's budget and goals program.
  • Identified business sources across all market segments and cultivated relationships to drive sales growth.
  • Developed overarching sales strategies for travel agents, leisure, corporate markets, and MICE segments.
  • Established and maintained effective communication channels with all hotel departments to ensure alignment and collaboration.
  • Fostered open communication with the General Manager, Department Heads, Sales Team, and regional sales representatives to optimize coordination and performance.

Director Of sales & marketing 4*

Solo Paragon Hotel
07.2017 - 03.2019
  • Directed sales, marketing, product development, and promotional programs targeting both existing and new markets.
  • Reported directly to the General Manager and served as a member of the Executive Committee, overseeing all aspects of the hotel's sales, marketing, promotions, administration, and public relations.
  • Formulated the Hotel Sales & Marketing Plan and prepared the hotel's budget and goals program.
  • Identified business sources across all market segments and cultivated relationships to drive sales growth.
  • Developed overarching sales strategies for travel agents, leisure, corporate markets, and MICE segments.
  • Established and maintained effective communication channels with all hotel departments to ensure alignment and collaboration.
  • Fostered open communication with the General Manager, Department Heads, Sales Team, and regional sales representatives to optimize coordination and performance.

Corporate Senior Sales Manager At Regional Office

Bestwestern International
04.2014 - 07.2017
  • Analyzed current and potential markets and trends, orchestrating all activities to sustain and boost revenue through increased business volume and elevated rates.
  • Devised and executed performance enhancement strategies and plans to foster continuous improvement.
  • Managed key accounts, including Local Negotiated Accounts and Corporate Preferred Accounts, to nurture relationships and drive business growth.
  • Represented the hotel by attending major travel functions to promote sales and establish valuable connections within the industry.

Education

Certificate - Management Essentials

Harvard Business School
Boston, MA
12.2022 - 12.2023

Bachelor of Business Administration And Management - Business Administration And Management

Deakin University
Burword, Victoria
01.2004 - 02.2007

Professional References

  • Rudi Fajar Putra, GM, Movenpick Hotels KLIA, +60 19 277 8199
  • Gerri Primacitra, GM, Swiss Bell Resort Dago, +62 812-8030-3083
  • Indra Siswanto, +62 813 7836 6218
  • Firdaus Putra, BW Indonesia, +62 818 567 997
  • Susan Goh, CSO – MG, +65 9628 4434
  • Adrianus Pangarso, +62 812 8400 7600 / +62 817 6535 600
  • Teddy Patrick, GM, TS Suites Artotel Surabaya, +62 811 1219 990

Timeline

General Manager

Ramada by Wyndham Bali Sunset Road
10.2024 - Current

Director Of sales & marketing 5* - Luxury hotel

Garrya Bianti Yogyakarta Property of Banyan tree
09.2023 - 10.2024

Certificate - Management Essentials

Harvard Business School
12.2022 - 12.2023

Asst General Manager – Central Java, Diy East Java

MG Bed bank
04.2022 - 09.2023

Director Of sales & marketing 4*

Swiss Belhotel Solo
02.2020 - 03.2022

Director Of sales & marketing 4*

Golden Tulip Holland Resort Batu
04.2019 - 01.2020

Director Of sales & marketing 4*

Solo Paragon Hotel
07.2017 - 03.2019

Corporate Senior Sales Manager At Regional Office

Bestwestern International
04.2014 - 07.2017

Bachelor of Business Administration And Management - Business Administration And Management

Deakin University
01.2004 - 02.2007

Similar Profiles

CREATE PROFILE
Adrianto PrakosoHospitality Specialist In : Sales, Marketing And Distribution | Commercial Thinking I Social Media Specialist | Revenue Management | Pre - Opening