Adriastama Nugraha Priajati

Highly driven Communications and Business Development Specialist with an MBA in Management and over 13 years of banking experience, I have consistently demonstrated a proven track record of identifying and pursuing opportunities for account growth, market expansion, and customer satisfaction in the financial sector. My expertise extends to marketing, where I have played a pivotal role in crafting and executing strategic initiatives to position the bank effectively in the market.

In addition to my banking background, I bring extensive skills and knowledge in corporate communications and media relations, leveraging them to strategically promote and enhance the brand image and reputation of the company. As a business partner, I have successfully managed communication budgets, policies, and activities, ensuring alignment with organisational goals and securing positive media coverage. I have adeptly handled customer complaints and legal cases, reinforcing the bank's commitment to exceptional service and compliance.

My leadership skills have been honed through years of experience in team management, where I have effectively led diverse teams and collaborated with stakeholders to achieve shared goals. In customer-facing roles, my strategic thinking to ensure that interactions contribute to overall customer satisfaction and loyalty. This blend of banking expertise, marketing acumen, business partnering, leadership, and strategic thinking positions me as a valuable asset capable of delivering significant value to any organization. I thrive in structured environments and am enthusiastic about contributing to the success of a dynamic team.

• Initiator of the agreement between Exa Pro and IKAXA to organize a seminars event worth IDR 400 Million in 2023.
• Initiator of the agreement between Exa Pro and Bank Mega Syariah to organize a Fun Walk Event worth IDR 600 Million in 2023.
• Successfully minimize 80% of KB Bukopin national issues such as changes in management, losses in financial reports, 74 branch closure, 1.400 employees resignation program, and legal cases at branches through media handling in 2021 - 2023.
• Succeed as Project Manager in KB Bukopin Rebranding Program for website (revamp) and brand ambassador campaign in 2022 - 2023.
• Succeed as Project Manager in organizing the worldwide event Signing Ceremony between KB Bukopin with IFC World Bank in Jakarta in 2022.
• Succeed as Project Manager in developing and publishing the KB Bukopin 2021 Annual and Sustainability Reports.

• Masterclass Digital Marketing: Genius Space Indonesia September 5th, 2023.
• Risk Management Certification (BSMR) Level 2: LSPP July 23rd, 2022.
• Business Management Development Program (BMDP): Bank KB Bukopin June 4th - September 10th, 2021.
• Risk Management Certification (BSMR) Level 1: LSPP March 27th, 2021.

Indonesia, English