Summary
Overview
Work History
Education
Skills
Websites
References
Certification
Timeline
Generic
Afdhal Aulia

Afdhal Aulia

Asso. Account Strategist Manager
Jakarta Selatan

Summary

A passionate learner in Public Relations and Digital Marketing with 3+ years of working experience in various sectors. Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.

Overview

6
6
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
2
2
Languages

Work History

Associate Account Strategist Manager

Mediatics Digital Indonesia
01.2023 - Current

As an Associate Manager, I am responsible to:
- Supervise Account Strategist team on day-to-day communication with clients and other related party
- Supervise the team on project management, from kick-off meeting to reporting

- Mentor junior team members
- Perform daily, weekly and monthly budget monitoring and budget allocation
- Assist Business Development Team on campaign pitching
- Initiate, curate and supervise Digital Media workshop for client(s)
- Initiate, curate and supervise QBR documents for client(s)

Achievement:

- Successfully contributing to companies achievement in 2021 and 2023

- Increasing client retention (>2 years contract) by 25% from 2021 to 2024

List of accounts handled:

Gudang Garam group (GGI, GMS, GSC, GGM, SCC and GSB), Surya, Kalbe Farma, CIMB Niaga, OCBC NISP, OMI, Xiaomi group (Xiaomi, Redmi and POCO), Bintang Toedjoe, Sinarmas Agri (FILMA), Pristine, Pijar Kampus, Mustika Ratu, Luxuri Group (Longchamp and Bally), JnT, Sony Indonesia, Wirawan Group, Judydoll and Mustika Ratu

Senior Account Strategist

Mediatics Digital Indonesia
7 2020 - 12.2022

Mediatics Digital Indonesia is an online advertising company specializing on Google Ads, Social Ads and Influencer Marketing, with wide range of clienteles such as Traveloka, JnT, Kalbe Farma and many more

In Account Strategist role, I am responsible for:

  • Maintaining day-to-day communication with clients
  • Monitoring Ads and Influencer Marketing Projects
  • Crafting insightful and meaningful report
  • Assuring retainment on existing clients
  • Maintaining good relationship with potential clients, existing clients and other external parties

List of accounts handled:

Traveloka Eats, Gudang Garam (GSB and SLCC), True Digital Indonesia, Maxim, Lalamove, Lotte Mart, DBS, Mirae Asset, Keppel Land, Joss C 1000, Longchamp, Sinarmas Agri (Filma products).

Client Success Senior Associate

Kalibrr Indonesia
12.2019 - 04.2020

A Y Combinator business helping companies and job seekers leverage innovate technology solutions for employment with clients such as BCA, Gojek, etc

Scope of work includes:

  • Maintaining day-to-day communications with clienteles
  • Assisting clients with platform training and its usage throughout subscription period
  • Preparing documents for platform review purposes
  • Hitting renewal rate and renewal revenue rate each quarter

List of accounts handled:

SalesCandy, AryaNoble, iSeller, Phintraco Group, etc

External Communications Associate

Tokopedia
08.2019 - 11.2019
  • One of the biggest e-commerce company in Indonesia
  • Responsible to manage external communications for Corporate, Fintech and Payment, Logistics and Fulfillment and New Retail divisions
  • Scope of work includes:
  • Maintaining strategic media relations
  • Writing and pitching press release and media alert
  • Event planning, including preparing all documents (Briefing Book, Fact Sheet, etc) and its execution
  • Preparing statement for media queries.

Account Executive

Burson, Cohn and Wolfe Indonesia
08.2018 - 08.2019
  • A PR agency with various clients from all sectors
  • Specifically, focuses on Corporate Communications for various clients, namely Honor, beIN SPORTS, Cambridge International, Facebook & WhatsApp
  • Scope of work includes:
  • Composing daily/weekly/monthly media monitoring report
  • Composing communications documents (incl
  • Briefing Book, Press Release)
  • Building network and deepening media relations.

Education

Bachelor of Arts in International Relations -

President University
09.2013 - 05.2017

Skills

    Digital advertising

    Content strategy

    Client relations

    Advertising Campaign Assessment

    Performance metrics analysis

    Problem-solving abilities

    Public and Media Relations

    Customer Demographics

    Competitive Analysis

    Data Interpretation

    Marketing strategy

    References

    References available upon request

    Certification

    Meta Certified Digital Marketing AssociateMeta Certified Digital Marketing Associate

    Timeline

    Meta Certified Digital Marketing AssociateMeta Certified Digital Marketing Associate

    12-2023

    Google Search Ads Certification

    06-2023

    Associate Account Strategist Manager

    Mediatics Digital Indonesia
    01.2023 - Current

    Google Tag Manager Certification

    10-2021

    Client Success Senior Associate

    Kalibrr Indonesia
    12.2019 - 04.2020

    External Communications Associate

    Tokopedia
    08.2019 - 11.2019

    Account Executive

    Burson, Cohn and Wolfe Indonesia
    08.2018 - 08.2019

    Bachelor of Arts in International Relations -

    President University
    09.2013 - 05.2017

    Senior Account Strategist

    Mediatics Digital Indonesia
    7 2020 - 12.2022
    Afdhal AuliaAsso. Account Strategist Manager