Summary
Overview
Work History
Education
Skills
Publications
Certification
Timeline
BusinessAnalyst
Afito Saleh

Afito Saleh

Sr. SEO Manager
Bekasi

Summary

Driven by data, powered by curiosity — I turn overlooked SEO opportunities into measurable growth across search engines and beyond

Overview

10
10
years of professional experience
9
9
years of post-secondary education
1
1
Certification
2
2
Languages

Work History

Sr. SEO Manager

iProspect Indonesia
09.2020 - Current

Company Overview:

iProspect is a global, award-winning agency (part of Dentsu) - focused on converting consumer intent into action and driving business performance for the world's largest brands, including General Motors, Gucci, Hilton, the Estee Lauder Brands and Procter & Gamble. The iProspect team works across a network of 4,900 employees spread over 94 offices in 56 countries.

  • Build the SEO marketing strategy for clients
  • Responsible for client pitching strategy
  • Forecasting run rates & managing targets
  • Data analysis
  • Managing the SEO team for carrying out day-to-day optimization
  • Exploring organic search innovations across multiple platforms, social, play store, youtube, AI, and ecommerce, not limited to just search engines
  • Collaborate with other media team to create the most traffic across multiple channels

Clients that have been managed:

  • Shell
  • Unilever
  • Danone
  • Nestle
  • Wings
  • British School Jakarta
  • Astra Honda Motor
  • Selis
  • Etc.

SEO Manager

Pomona
10.2018 - 09.2020

Company Overview:

Pomona is an omni-channel platform that helps brands to see sales conversion while rewarding consumers with cashback from their offline purchase. We help consumers to save more while brands can get to understand the impact of their marketing campaign and how their purchasing consumers behave in order to grow the brands sales.

  • Optimize organic performance
  • Technical audit
  • Onsite recommendation
  • Product onsite
  • Off page implementation
  • Data analyst
  • Weekly & monthly reports
  • Pomona is an omni-channel platform that helps brands to see sales conversion while rewarding consumers with cashback from their offline purchase. We help consumers to save more while brands can get to understand the impact of their marketing campaign and how their purchasing consumers behave in order to grow the brands sales.

Onsite Manager

Fabelio.com
05.2018 - 10.2018

Company Overview:

Fabelio is a design-centric e-tailer operating in Indonesia and soon in entire South East Asia. We partner with the best designers in Indonesia to create original designs and we work closely with the best factories to manufacture good-quality products at attractive prices. At fabelio we focus on furnishing happiness.

  • Onsite quality control (ensure website functionality & UI/UX recommendation)
  • Campaign lead, execution, and communicator
  • Blog management
  • Content management
  • Asset management
  • SEO Monitoring
  • Onsite data analysis
  • Create reports (weekly & monthly)
  • Fabelio is a design-centric e-tailer operating in Indonesia and soon in entire South East Asia. We partner with the best designers in Indonesia to create original designs and we work closely with the best factories to manufacture good-quality products at attractive prices. At fabelio we focus on furnishing happiness.

SEO Manager

Fabelio
04.2017 - 10.2018

Company Overview:

Fabelio is a design-centric e-tailer operating in Indonesia and soon in entire South East Asia. We partner with the best designers in Indonesia to create original designs and we work closely with the best factories to manufacture good-quality products at attractive prices. At fabelio we focus on furnishing happiness.

  • Write content
  • On-site content
  • Off-site content
  • Content strategist
  • Keyword research
  • SEO strategies
  • SEO maintenance
  • SEO Assessment
  • SEO technical issues (sitemaps, robots.txt, index, follow, canonical, etc.)
  • SEO audit
  • Data analysis
  • Create reports (weekly & monthly)
  • Fabelio is a design-centric e-tailer operating in Indonesia and soon in entire South East Asia. We partner with the best designers in Indonesia to create original designs and we work closely with the best factories to manufacture good-quality products at attractive prices. At fabelio we focus on furnishing happiness.

Performance Marketing Analyst

aCommerce - Ecommerce Solutions for Southeast Asia
05.2016 - 04.2017

Company Overview:

aCommerce powers e-commerce in Southeast Asia as a one stop shop for e-retail services including channel management, cross-border management, marketing solutions, tech development, warehousing and fulfillment, last-mile delivery, localized customer service and more.

  • Build the acquisition marketing strategy for clients
  • Collaborate with acquisition marketing team to create the most traffic across multiple channels
  • Data analysis
  • Forecasting run rates and managing targets
  • ACommerce powers e-commerce in Southeast Asia as a one stop shop for e-retail services including channel management, cross-border management, marketing solutions, tech development, warehousing and fulfillment, last-mile delivery, localized customer service and more.

SEO Analyst & Content Marketer

aCommerce - Ecommerce Solutions for Southeast Asia
04.2015 - 04.2017

Company Overview:

aCommerce powers e-commerce in Southeast Asia as a one stop shop for e-retail services including channel management, cross-border management, marketing solutions, tech development, warehousing and fulfillment, last-mile delivery, localized customer service and more.

  • Product research
  • Develop product description
  • Writing on-site content
  • Writing off-site content
  • Content strategist
  • Keyword research
  • SEO strategies
  • SEO maintenance
  • SEO Assessment
  • SEO technical issues (sitemaps, robots.txt, index, follow, canonical, etc.)
  • SEO audit
  • Data analysis
  • Create reports (weekly and monthly)
  • ACommerce powers e-commerce in Southeast Asia as a one stop shop for e-retail services including channel management, cross-border management, marketing solutions, tech development, warehousing and fulfillment, last-mile delivery, localized customer service and more.

Education

Bachelor's Degree - English Language and Literature, General

Universitas Padjadjaran
01.2008 - 01.2014

High School - Social Sciences

Cendana Senior High School Pekanbaru
01.2005 - 01.2008

Skills

Publications

Teenage Death Star Secret Gig, Afito Saleh

Certification

MMA’s Decoding AI for Marketers Training Series

Timeline

MMA’s Decoding AI for Marketers Training Series

05-2025

Sr. SEO Manager

iProspect Indonesia
09.2020 - Current

SEO Manager

Pomona
10.2018 - 09.2020

Onsite Manager

Fabelio.com
05.2018 - 10.2018

SEO Manager

Fabelio
04.2017 - 10.2018

Performance Marketing Analyst

aCommerce - Ecommerce Solutions for Southeast Asia
05.2016 - 04.2017

SEO Analyst & Content Marketer

aCommerce - Ecommerce Solutions for Southeast Asia
04.2015 - 04.2017

Bachelor's Degree - English Language and Literature, General

Universitas Padjadjaran
01.2008 - 01.2014

High School - Social Sciences

Cendana Senior High School Pekanbaru
01.2005 - 01.2008
Afito SalehSr. SEO Manager