AGGRI HAPSARI NUR A
MARKET & CONSUMER INSIGHT ANALYST
Jakarta
Summary
Experienced Market and Consumer Insight Analyst with expertise in quantitative research, competitive analysis, and consumer insights. Over 7 years of experience spanning market research agencies, telecommunications, and the retail industry. Recognized for transforming project needs into actionable insights, effective timelines, and impactful deliverables. A detail-oriented and adaptable professional who thrives under pressure.
Overview
10
10
years of professional experience
2015
2015
years of post-secondary education
2
2
Languages
Work History
STRATEGIC & BUSINESS INSIGHT ASSOCIATE
Japan Tobacco International (JTI) Indonesia
09.2023 - Current
- Responsible in research projects while closely cooperating with research agencies
- Support the team with valuable insights on all Tobacco categories and will ensure timely delivery of quality data sets as well as other crucial information for business
- Provide Consumer-Centric Insights through an Incidence and Brand Health Tracker to drive business insights and decision-making
- Execute targeted consumer and product research (both quantitative and qualitative) to address specific brand challenges or opportunities, delivering actionable insights that support key business objectives and consumer centric strategy
- Deliver insights on market trends, industry dynamics, and competitor performance by analyzing Nielsen Retail Audit Data to support business decisions
CONSUMER INSIGHT ANALYST
KAWAN LAMA GROUP
08.2022 - 08.2023
- Specializing in consumer insight for both Quantitative and Qualitative studies in All Kawan Lama Business Unit and Ecosystem
- Conducting surveys to identify loyal customers and potential buyers
- Collecting data such as geographic, habit, background, demographic, and other factors which effect consumers to be processed accurately
- Analyzing and processing data to be interpreted in report format and statistics which are informative and easily understood
- Conducting insightful program (regular visit, roadshow, research, etc) to ensure consumers' information are well received
MARKET INTELLIGENCE & COMPETITOR ANALYST
PT. SMARTFREN TELECOM, Tbk
10.2019 - 07.2022
- Specializing in competitive analysis in current market
- Responsible to propose Best Product & Programs in the Market to utilize this to Product Innovation team
- Aggregate information from Competitor through Desktop Research or Market Visit related to: Product, Program, POSM Material, GTM, User Experience
- Provide insights based on trends and information within Product Innovation team for further action
- Provide insight based on needs through consumer data & direct research trough consumers
- Weightlifting Award from Chief Digital Business
- Award for individual or team for go beyond and far for accepting business challenges
SENIOR RESEARCH PROJECT MANAGEMENT EXECUTIVE
THE NIELSEN COMPANY INDONESIA
01.2016 - 07.2019
- RPM, specializing in market research and consumer insight
- Responsible for the planning and delivery of a range of multi-disciplinary projects
- Making sure your project is done on time, do tracking where it’s off-target and give estimated completion date
- Preparing and maintaining project, stage and exception plans as required
- Monitoring overall progress and use of resources, initiating corrective action where necessary
- Leading the project process of delivery
- Simply Excellence Gold for implementing one of Nielsen value in daily work
ASSOCIATE RESEARCH CONSULTANT
PIXEL RESEARCH
09.2014 - 01.2016
- Research consultant, specializing in market research and consumer insight
- Responsible in managing multiple projects from conception through completion by high-quality deliverables, ensuring on-time and on-budget
- Successfully manage quantitative and qualitative projects on-time with a good satisfaction from the clients
- Specialized in automotive research, experienced in managing Car Clinic and FGI project for automotive clients
- Praised by both client and company for the creativity, functionality, cost-effectiveness and vision of finished project
Education
Bachelor Degree - Management
University of Brawijaya
03-2014
Skills
- Consumer Research (Quantitative & Qualitative)
- Competitive analysis
- Market analysis
- Planning and analysis
- Data analysis
- Budget management
- Team leadership
- Project controlling & monitoring
- Process improvement
Timeline
STRATEGIC & BUSINESS INSIGHT ASSOCIATE
Japan Tobacco International (JTI) Indonesia
09.2023 - Current
CONSUMER INSIGHT ANALYST
KAWAN LAMA GROUP
08.2022 - 08.2023
MARKET INTELLIGENCE & COMPETITOR ANALYST
PT. SMARTFREN TELECOM, Tbk
10.2019 - 07.2022
SENIOR RESEARCH PROJECT MANAGEMENT EXECUTIVE
THE NIELSEN COMPANY INDONESIA
01.2016 - 07.2019
ASSOCIATE RESEARCH CONSULTANT
PIXEL RESEARCH
09.2014 - 01.2016
Bachelor Degree - Management
University of Brawijaya
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