Ahmad Fadhil
Digital Performance Marketer
Tanah Abang, Jakarta
Summary
The results-driven Digital Performance Marketer with extensive experience in managing and optimizing campaigns across platforms like Google Ads, Meta, TikTok, and Programmatic advertising. Skilled in crafting data-driven strategies that align with clients' objectives, excel in analyzing performance metrics and ensuring efficient execution for maximum ROI. With a strong passion for digital marketing, constantly seek opportunities to learn and adapt to emerging trends and tools, ensuring clients benefit from the most innovative and effective solutions.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
Digital Performance Director
Meraki Agency
02.2023 - Current
- Spearheaded performance marketing strategies for 20+ clients, resulting in an average 40% increase in ROAS across campaigns
- Developed and implemented innovative solutions to optimize campaign performance, leading to a 25% reduction in client churn rate
- Created comprehensive digital marketing strategies that drove a 50% increase in online conversions for e-commerce clients
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
Chief Of Digital Marketing
Urbanasia.com
06.2020 - 01.2023
- Working together with BOD Level to maintain and execution client's campaigns
- Increased brand awareness through creation and management of social media channels, and drive performance result in sales.
- In charge of business digital performance ads in the company, starting from created digital strategy campaign until execution maintaining
- Reporting to the BOD about the campaign expenses and result
- Partnered with sales teams to align digital marketing efforts with business objectives.
- Managed cross-functional teams to execute integrated digital marketing campaigns.
Business Lead Executive
BigEvo
02.2017 - 03.2019
- Growing company business by getting new sales deal from existing services with a top-tier company
- Maintain and build great relationship network with top-level marketers for a local, regional and global company to growing the existing business and preparing new potential business
- Passionate to understand clients business and challenges, develop solution via a digital platform as part of a marketing strategy
- Lead and make great collaboration team with account management team, campaign optimization team, & creative team to deliver outstanding services to clients
- Act as a communications gateway to client to ensure the smooth delivery of the project
- Monitor and analyze the project to develop new leads
Assistant Sales Manager
Coca-Cola Amatil Indonesia
07.2016 - 02.2017
- Growing an outlet/traditional market business to increase their sales by persuasive approachment and learned about the outlet objective through their owner's need
- Manage and motivate Sub-ordinate to achieve the target
- Coaching in afternoon phase directly from outlet to outlet
- Briefing about result of achievement day by day
- Create strategy about how to increase the volume with marketing program as offered
- Find out the issue about KPI Sales Representative contribution and make it decision
Education
Bachelor's Degree - Electrical And Electronics Engineering
Sriwijaya University
Palembang, Indonesia 05.2011 - 06.2015
Skills
Performance Marketing Strategy
Analytics and Data-Driven Decision Making
Marketing Automation & CRM
Search and Display Advertising
Accomplishments
- Achieved ROAS 5-7x by completing digital marketing campaign with marketplace in beauty industry clients
- Supervised team of 15 staff members
- Documented and resolved cost per lead metrics from the clients which led to the best result between quantity and quality
- Collaborated with Google and Meta as a partner to launched the App campaign and drive a great result to meet clients expectation
Certification
Google Ads Display Certification
Additional Information
Instagram : https://www.instagram.com/fadhilsyahab/
LinkedIn : https://www.linkedin.com/in/fadhilachmad/
Timeline
Digital Performance Director
Meraki Agency
02.2023 - Current
Google Ads Display Certification
11-2020
Chief Of Digital Marketing
Urbanasia.com
06.2020 - 01.2023
Google Digital Sales
12-2017
Business Lead Executive
BigEvo
02.2017 - 03.2019
First Supervisory Training For Excellent Perfomance Program (first STEP)
10-2016
Assistant Sales Manager
Coca-Cola Amatil Indonesia
07.2016 - 02.2017
Bachelor's Degree - Electrical And Electronics Engineering
Sriwijaya University
05.2011 - 06.2015
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