Aji Yudo Kusumo N
Digital Marketer, Brand, Product, Communication
Jakarta
Summary
With extensive experience collaborating with brands, people, products, and values, I am a highly skilled Marketing Enthusiast and Digital Evangelist who firmly believes in the power of omnichannel engagement, data, and analytics. Over 14 years, I have made significant contributions to digital transformation initiatives, customer experience enhancement, and overall business growth.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Digital Customer Experience Lead (Touchpoints)
PT. XL Axiata Tbk
7 2023 - 08.2024
- Enhancing Digital Customer Experience
- Revolutionizing Digital Touch points
- Smoothen the Journey for XL HOME
- Defining roadmap for all XL HOME Touchpoints
Omnichannel customer engagement strategy partner
Roche
12.2021 - 05.2023
- Omni-channel Customer Engagement Strategy Partner
- Omni-channel strategy integration:
- Define the roadmap and direction for Omni channel digital engagement activities with integration between channels, that focuses on the needs of customer, provide personalized, seamless and unified experience
- Proactively develop effective multi channel activities across the business to ensure a cohesive customer experience
- Work with cross functional teams to understand customer needs for engaging and meaningful content so that maximum impact is gained from campaigns by repurposing content across multiple channels
- Identify new opportunities through emerging channels for the business to pilot, test and run
- Ensure robust measurement is in place on which to base recommendations for expansion or exit.
- Lead implementation of projects related to multi channel platforms and customer engagement model in the affiliate.
- Drive projects execution and roll outs related to digital engagement platforms from global/regional, eg
- EpiCX , Digital Content Lab
- Drive digital acquisition strategy, help business gain new customers through right targeting and online and offline channels
- Ensure development of omni channel engagement tracking and actionable insights generation both from quantitative and qualitative perspectives, in close collaboration with data, insights and analytics team
- Work with external providers to ensure processes are suitable for purpose and in line with appropriate
- Roche SOPs, Service Level Agreements and KPI's
- Raise the CX and digital maturity and capabilities in affiliate
Manager Digital Product
PT HM Sampoerna Tbk.
08.2017 - 08.2020
Head of Digital for Corporate Communications
Sinar Mas Land
10.2016 - 08.2017
Product Owner, Platform
GO-JEK
06.2015 - 09.2016
- Responsible for Consumer Core & Platform
- Planning and Strategy to create and maintain consumer centric apps.
- Coordination for Product Development Execution with iterative approach
- Maintaining BAU for Current Consumer Core Applications
- Evaluating projects systematically in order to capture and share learning from what to do, and to facilitate a culture of continuous individual and organisational learning.
- Accomodate and translate business needs from BOD for Consumer Core and
- Platform
- Responsible for Mobile analytics implementation for ensure a ROI and Data
- Driven decision.
Product Manager
GO-JEK
10.2014 - 06.2015
- Responsible for Core Consumer Mobile & Ride Services.
- Making Product Roadmap and Blueprint for features
- Planning and Strategy to create and maintain consumer centric apps.
- Coordination for Product Development Execution with iterative approach
- Maintaining BAU for Current Consumer Core Applications
- Evaluating projects systematically in order to capture and share learning from what to do, and to facilitate a culture of continuous individual and organisational learning.
- Implementing Agile & Scrum Methodology to ensure smooth delivery
- Accomodate and translate business needs from BOD for Consumer Core and
- Ride Services
- Responsible for Mobile analytics implementation for ensure a ROI and Data
- Driven decision.
Lead Project Manager
OgilvyOne Worldwide
12.2013 - 09.2014
- 360 Marketing
- Digital Strategy and Planning
- Vertical Penetration
- Client Facing
- Resource Allocation
- Liaise with Partners and Vendors
- Managing Campaign across Brands
- Handling own P&L
Project Manager
OgilvyOne Worldwide
01.2012 - 12.2013
- Resource Allocation throughout all OgilvyOne Department (Creative &
- Production)
- Forward Planning for Projects
- Digital Producer
- Liaise with 3rd Party Vendor
- Managing Brands / Client Support Process or Helpdesk
- Deal With Technical Documentation (FSD & FRS)
- Assess UI / UX and its documentation.
Consultant
Mediatrac Fractal Collective Intelligence
09.2010 - 12.2012
- End to End Planning for Key Account Phillip Morris and HM Sampoerna
- Proactively coordinating projects and acting as central point of contact for the project team including client, facilitators, and director
- Facilitates the definition of project scope, goals and deliverables, include define project task, individual responsibilities and resource requirements
- Creates and executes project work plans and revises as appropriate to meet changing needs and requirements, include plan and schedule project timeline
- Provide direction and support to project team
- Manages day-to-day operational aspects of a project and scope
- Reviews deliverables prepared by team before passing to client
- Effectively applies company's methodology and enforces project standards
- Prepares for engagement reviews and quality assurance procedures
- Minimizes company's exposure and risk on project
- Ensures project documents are complete, current, and stored appropriately
- Constantly monitor and report on progress of the project to all relevant parties
- Creating, writing and coordinating professional accurate timely reports either pre or post project
- Evaluating projects systematically in order to capture and share learning from what do, and to facilitate a culture of continuous individual and organizational learning
Education
Bachelor's Degree - Mass Communication
London School of Public Relations
01.2007 - 04.2011
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Al-Izhar Pondok Labu
Skills
Agile Methodologies
Certification
Google Analytics
Languages
English (Native or Bilingual)
Timeline
Omnichannel customer engagement strategy partner
Roche
12.2021 - 05.2023
Manager Digital Product
PT HM Sampoerna Tbk.
08.2017 - 08.2020
Head of Digital for Corporate Communications
Sinar Mas Land
10.2016 - 08.2017
Product Owner, Platform
GO-JEK
06.2015 - 09.2016
Product Manager
GO-JEK
10.2014 - 06.2015
Lead Project Manager
OgilvyOne Worldwide
12.2013 - 09.2014
Project Manager
OgilvyOne Worldwide
01.2012 - 12.2013
Consultant
Mediatrac Fractal Collective Intelligence
09.2010 - 12.2012
Bachelor's Degree - Mass Communication
London School of Public Relations
01.2007 - 04.2011
Digital Customer Experience Lead (Touchpoints)
PT. XL Axiata Tbk
7 2023 - 08.2024
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Al-Izhar Pondok Labu
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