Aji Yudo Kusumo N
Digital Marketer, Brand, Product, Communication
Jakarta
Summary
With extensive experience collaborating with brands, people, products, and values, I am a highly skilled Marketing Enthusiast and Digital Evangelist who firmly believes in the power of omnichannel engagement, data, and analytics. Over 14 years, I have made significant contributions to digital transformation initiatives, customer experience enhancement, and overall business growth.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Digital Customer Experience Lead (Touchpoints)
PT. XL Axiata Tbk
7 2023 - 08.2024
- Enhancing Digital Customer Experience
- Revolutionizing Digital Touch points
- Smoothen the Journey for XL HOME
- Defining roadmap for all XL HOME Touchpoints
Omnichannel customer engagement strategy partner
Roche
12.2021 - 05.2023
- Omni-channel Customer Engagement Strategy Partner
- Omni-channel strategy integration:
- Define the roadmap and direction for Omni channel digital engagement activities with integration between channels, that focuses on the needs of customer, provide personalized, seamless and unified experience
- Proactively develop effective multi channel activities across the business to ensure a cohesive customer experience
- Work with cross functional teams to understand customer needs for engaging and meaningful content so that maximum impact is gained from campaigns by repurposing content across multiple channels
- Identify new opportunities through emerging channels for the business to pilot, test and run
- Ensure robust measurement is in place on which to base recommendations for expansion or exit.
- Lead implementation of projects related to multi channel platforms and customer engagement model in the affiliate.
- Drive projects execution and roll outs related to digital engagement platforms from global/regional, eg
- EpiCX , Digital Content Lab
- Drive digital acquisition strategy, help business gain new customers through right targeting and online and offline channels
- Ensure development of omni channel engagement tracking and actionable insights generation both from quantitative and qualitative perspectives, in close collaboration with data, insights and analytics team
- Work with external providers to ensure processes are suitable for purpose and in line with appropriate
- Roche SOPs, Service Level Agreements and KPI's
- Raise the CX and digital maturity and capabilities in affiliate
Manager Digital Product
PT HM Sampoerna Tbk.
08.2017 - 08.2020
Head of Digital for Corporate Communications
Sinar Mas Land
10.2016 - 08.2017
Product Owner, Platform
GO-JEK
06.2015 - 09.2016
- Responsible for Consumer Core & Platform
- Planning and Strategy to create and maintain consumer centric apps.
- Coordination for Product Development Execution with iterative approach
- Maintaining BAU for Current Consumer Core Applications
- Evaluating projects systematically in order to capture and share learning from what to do, and to facilitate a culture of continuous individual and organisational learning.
- Accomodate and translate business needs from BOD for Consumer Core and
- Platform
- Responsible for Mobile analytics implementation for ensure a ROI and Data
- Driven decision.
Product Manager
GO-JEK
10.2014 - 06.2015
- Responsible for Core Consumer Mobile & Ride Services.
- Making Product Roadmap and Blueprint for features
- Planning and Strategy to create and maintain consumer centric apps.
- Coordination for Product Development Execution with iterative approach
- Maintaining BAU for Current Consumer Core Applications
- Evaluating projects systematically in order to capture and share learning from what to do, and to facilitate a culture of continuous individual and organisational learning.
- Implementing Agile & Scrum Methodology to ensure smooth delivery
- Accomodate and translate business needs from BOD for Consumer Core and
- Ride Services
- Responsible for Mobile analytics implementation for ensure a ROI and Data
- Driven decision.
Lead Project Manager
OgilvyOne Worldwide
12.2013 - 09.2014
- 360 Marketing
- Digital Strategy and Planning
- Vertical Penetration
- Client Facing
- Resource Allocation
- Liaise with Partners and Vendors
- Managing Campaign across Brands
- Handling own P&L
Project Manager
OgilvyOne Worldwide
01.2012 - 12.2013
- Resource Allocation throughout all OgilvyOne Department (Creative &
- Production)
- Forward Planning for Projects
- Digital Producer
- Liaise with 3rd Party Vendor
- Managing Brands / Client Support Process or Helpdesk
- Deal With Technical Documentation (FSD & FRS)
- Assess UI / UX and its documentation.
Consultant
Mediatrac Fractal Collective Intelligence
09.2010 - 12.2012
- End to End Planning for Key Account Phillip Morris and HM Sampoerna
- Proactively coordinating projects and acting as central point of contact for the project team including client, facilitators, and director
- Facilitates the definition of project scope, goals and deliverables, include define project task, individual responsibilities and resource requirements
- Creates and executes project work plans and revises as appropriate to meet changing needs and requirements, include plan and schedule project timeline
- Provide direction and support to project team
- Manages day-to-day operational aspects of a project and scope
- Reviews deliverables prepared by team before passing to client
- Effectively applies company's methodology and enforces project standards
- Prepares for engagement reviews and quality assurance procedures
- Minimizes company's exposure and risk on project
- Ensures project documents are complete, current, and stored appropriately
- Constantly monitor and report on progress of the project to all relevant parties
- Creating, writing and coordinating professional accurate timely reports either pre or post project
- Evaluating projects systematically in order to capture and share learning from what do, and to facilitate a culture of continuous individual and organizational learning
Education
Bachelor's Degree - Mass Communication
London School of Public Relations
01.2007 - 04.2011
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Al-Izhar Pondok Labu
Skills
Agile Methodologies
Brand Awareness
Customer Experience
Digital marketing
Branding
Product Development
Communication
Certification
Google Analytics
Languages
English (Native or Bilingual)
Timeline
Omnichannel customer engagement strategy partner
Roche
12.2021 - 05.2023
Manager Digital Product
PT HM Sampoerna Tbk.
08.2017 - 08.2020
Head of Digital for Corporate Communications
Sinar Mas Land
10.2016 - 08.2017
Product Owner, Platform
GO-JEK
06.2015 - 09.2016
Product Manager
GO-JEK
10.2014 - 06.2015
Lead Project Manager
OgilvyOne Worldwide
12.2013 - 09.2014
Project Manager
OgilvyOne Worldwide
01.2012 - 12.2013
Consultant
Mediatrac Fractal Collective Intelligence
09.2010 - 12.2012
Bachelor's Degree - Mass Communication
London School of Public Relations
01.2007 - 04.2011
Digital Customer Experience Lead (Touchpoints)
PT. XL Axiata Tbk
7 2023 - 08.2024
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Al-Izhar Pondok Labu