Alan Lucy
Nampa
Summary
Senior SEO leader with deep experience driving organic growth for ecommerce brands, complemented by strong working knowledge of B2B and Local SEO strategies. Proven track record owning SEO strategy and managing client relationships, from roadmap development through execution and reporting. Experienced leading technical SEO and content initiatives, translating performance data into actionable insights, and partnering cross-functionally while leveraging analytics and HubSpot reporting to support scalable, search-driven growth.
Overview
6
6
years of professional experience
Work History
SEO Manager
Digital Position
09.2024 - Current
- Led all responsibilities of the Senior SEO Account Lead role while managing and mentoring a team of 3 SEO Account Leads overseeing 30–45 client websites
- Redesigned and standardized agency workflows for keyword mapping, content research, and technical SEO audits
- Contributed to the agency’s GEO/AEO strategy to improve client visibility in AI-driven search and chatbot experiences
Senior SEO Account Lead
Digital Position
02.2024 - 09.2024
- Owned SEO strategy and client relationships for 10–12 accounts, leading client meetings, strategy development, and monthly performance reporting
- Built and executed content strategies through keyword research, competitive analysis, and collaboration with writers and internal teams
- Conducted technical SEO audits and partnered with development teams to resolve crawlability and indexability issues across platforms including Shopify, Webflow, BigCommerce, and Wordpress
SEO Account Lead
Digital Position
07.2022 - 02.2024
- Supported execution of SEO strategies while onboarding and training junior SEO Account Leads on research, audits, and client communication
Digital Marketing Specialist
Geear (Formerly WebStrategies)
06.2020 - 07.2022
- Collaborated with internal teams and clients to build and automate email and SMS marketing campaigns using HubSpot CRM
- Supported client onboarding into HubSpot, assisting with technical setup, configuration, and data readiness
- Managed contact databases by creating lists, resolving duplicates, and advising on segmentation strategies to improve campaign targeting
- Conducted keyword research and opportunity analysis using Semrush, Google Search Console, and related SEO tools
- Partnered with content, design, and development teams to translate SEO research into optimized content and on-site improvements
- Identified and prioritized technical SEO issues, providing actionable recommendations to improve site performance
- Optimized client websites and business listings across Google, Bing, and local directories to improve local search visibility
Education
Bachelor of Arts -
Rutgers University
New Brunswick01-2020
Skills
- SEO Strategy Development
- SEO Content Strategy
- Technical SEO Strategy
- Stakeholder Communication
- Cross-Functional Collaboration
- Semrush
- Screaming Frog
- GA4 Reporting
- Google Search Console
- Looker Studio
- HubSpot Reporting
- HubSpot Sales Hub
Timeline
SEO Manager
Digital Position
09.2024 - Current
Senior SEO Account Lead
Digital Position
02.2024 - 09.2024
SEO Account Lead
Digital Position
07.2022 - 02.2024
Digital Marketing Specialist
Geear (Formerly WebStrategies)
06.2020 - 07.2022
Bachelor of Arts -
Rutgers University