ALDA FEBRIMORA SIREGAR
MARKETING MANAGER
Jakarta,JK
Summary
Dynamic marketing leader with a proven track record at PT Pasifik Agro Sentosa, adept in digital marketing and strategic planning. Excelled in boosting brand awareness, leveraging social media platforms, and driving customer acquisition. Skilled in fostering team collaboration and utilizing analytical thinking to surpass marketing goals. Achieved significant lead generation without exceeding budget constraints.
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 12+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
14
14
years of professional experience
Work History
Marketing Manager
PT Pasifik Agro Sentosa (Artha Graha Network)
01.2025 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Elevated brand visibility by developing and executing comprehensive marketing campaigns across multiple digital platforms.
- Streamlined internal communication processes, ensuring alignment between marketing objectives and organizational goals.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
- Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
- Established brand guidelines to ensure consistency across all marketing materials and communications.
- Analyzed campaign performance data to adjust tactics and maximize ROI.
- Leveraged marketing automation tools to streamline campaign execution and tracking.
- Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
- Managed social media accounts, engaging with followers and creating loyal brand community.
- Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
- Developed key partnerships with influencers and media outlets, amplifying brand presence and reach.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Coordinated with design and media teams to develop high-quality creative assets.
Product Marketing Manager
PT Prakarsa Jaya Sentosa (SOREX)
12.2023 - 12.2024
- Developed compelling sales materials, including presentations, brochures, and whitepapers for prospective clients.
- Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs.
- Drove marketing initiatives to increase product visibility and market performance.
- Optimized segment space automation growth by leading marketing strategy and content creation.
- Developed and executed go-to-market plans and facilitated internal organizational readiness.
- Developed database of team members of weekly product update newsletter emails.
- Supported sales efforts with timely collateral development, ensuring that they always had up-to-date information about product offerings.
- Developed strategy and managed market communications that drove product demand.
- Created product positioning and messaging to differentiate products in market and expand visibility.
- Oversaw product development, marketing, and launches.
- Communicated value and position to sales team and developed tools to support selling process.
- Penetrated new segments through use of strategic marketing initiatives.
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Developed creative sales tools by communicating product value proposition to enable team.
- Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.
- Supported marketing programs and campaigns with content and messaging to drive demand.
- Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services and conduct PR.
- Increased product awareness by developing and executing targeted marketing campaigns.
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Devised content strategy to effectively engage target audiences.
Personal Assistant
PT Delapan Selaras Sukses (MV Agusta, Peugeot)
07.2023 - 12.2023
- Responded to emails and other correspondence to facilitate communication and enhance business processes.
- Assisted in the preparation of presentations and reports, contributing to well-informed decision making.
- Oversaw personal and professional calendars and coordinated appointments for future events.
- Maintained confidentiality and discretion while handling sensitive information relevant to company operations.
- Monitored expenses closely, maintaining an organized filing system for easy access to financial records.
- Aided executive in personal tasks such as scheduling appointments or running errands when needed.
- Maintained appropriate filing of personal and professional documentation.
- Managed travel arrangements including flights, accommodations, and itineraries for smooth business trips.
- Improved time management of the executive through effective prioritization and organization of tasks.
- Displayed absolute discretion at handling confidential information.
- Coordinated events and functions with attention to detail ensuring successful execution.
- Accomplished project deadlines by assisting with task completion whenever required.
- Used discretion when handling confidential information.
- Supported executive in achieving goals by proactively anticipating needs and addressing concerns promptly.
- Provided multifaceted services to career professionals by running errands, managing mail, scheduling appointments, and arranging transportation.
- Boosted team morale, organized team-building activities that fostered positive work environment.
- Reinforced brand consistency, oversaw updates to company website and social media profiles.
- Enhanced executives' public image, coordinated logistics for public speaking engagements and press interviews.
- Optimized expense tracking to ensure budget compliance, regularly reviewed and reconciled financial statements.
- Improved stakeholder communication, crafted and distributed concise briefing materials for executive presentations.
- Contributed to strategic planning sessions, prepared comprehensive meeting minutes for future reference.
- Participated in team meetings and staff training sessions.
Assistant Marketing Manager
PT Yanmar Diesel Indonesia
01.2019 - 07.2023
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Provided support to the sales team by creating engaging sales collateral and presentations that effectively communicated product benefits.
- Successfully managed multiple vendor relationships including agency partners, freelance designers, and technology providers ensuring timely delivery of assets necessary for marketing initiatives.
- Led creative direction for advertising campaigns, ensuring consistent branding across all channels of communication including print, digital, and social media platforms.
- Measured campaign success using analytics tools such as Google Analytics or Adobe Omniture Suite; utilized insights gained from this data analysis process to make data-driven recommendations on future marketing efforts.
- Improved overall SEO ranking through keyword optimization strategies applied throughout various content pieces.
- Coordinated successful trade shows, conferences, and events that showcased the company''s products and services to potential clients.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Met and exceeded sales and growth goals by maintaining relationships with both customers and vendors.
- Developed compelling content for company website, blog, and promotional materials to drive customer interest and sales.
- Streamlined marketing processes, resulting in improved efficiency and cost savings across the department.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed budget allocation, optimizing resources for maximum return on investment.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Created and managed social media campaigns to increase brand engagement.
Brand Marketing Assistant
PT Gajah Tunggal Tbk
03.2018 - 10.2018
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Built strong relationships with key industry influencers and bloggers, securing valuable endorsements for the company''s products or services.
- Utilized project management tools to track progress and ensure timely completion of all tasks associated with assigned marketing projects.
- Collaborated with cross-functional teams to ensure consistent branding across all marketing materials and platforms.
- Monitored competitors'' activities, adapting marketing tactics as needed to maintain a competitive edge in the marketplace.
- Generated positive press coverage by crafting engaging press releases and pitching relevant stories to appropriate media outlets.
- Maintained an organized repository of marketing materials, making it easy for team members to access and utilize as needed during various promotional activities.
- Supported product launches with targeted promotional activities that successfully drove sales growth and increased brand exposure.
- Developed compelling sales presentations that effectively communicated product benefits and differentiated the brand from competitors within the same category.
- Analyzed campaign performance data to optimize ongoing initiatives and guide future decision-making processes.
- Reviewed consumer feedback regularly to identify areas for improvement in both product offerings and communication strategies.
- Participated in regular brainstorming sessions, contributing creative ideas for new marketing initiatives or enhancements to existing campaigns.
- Coordinated trade show participation, maximizing networking opportunities while showcasing the company''s offerings to potential clients or partners.
- Designed visually appealing promotional materials that captured target audience attention while reinforcing key messaging components.
- Managed creative projects from concept development through execution, ensuring on-time delivery of high-quality assets for use in marketing campaigns.
- Assisted with budget planning process by providing accurate projections of anticipated expenses associated with various marketing initiatives throughout the fiscal year.
- Enhanced social media presence for increased brand visibility through engaging content creation and timely posting.
- Conducted market research to identify emerging trends, gauge customer preferences, and inform future marketing strategies.
- Created engaging content for Pinterest, Facebook, and Instagram.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Created customized marketing materials to increase product awareness.
- Generated reports to support development and implementation of marketing plans.
- Created and distributed surveys for data collection and analysis.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Tracked key performance indicators to measure success of campaigns.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Wrote engaging and successful marketing, advertising, and website copy.
Head of Media
PT Gajah Tunggal Tbk
06.2014 - 03.2018
- Managed crisis communications during challenging situations to maintain positive brand reputation while addressing concerns promptly and effectively.
- Coordinated cross-functional teams for seamless execution of integrated marketing campaigns.
- Championed the adoption of innovative media technologies to stay ahead of the competition in an ever-evolving landscape.
- Oversaw internal communications efforts including employee newsletters, intranet content management, and town hall presentations.
- Established thought leadership within the industry by producing high-quality blog posts, whitepapers, webinars, and speaking engagements.
- Collaborated closely with sales teams to ensure cohesive marketing messages that resonated with target audiences and generated leads.
- Increased brand visibility by developing and implementing strategic media campaigns.
- Consistently met and exceeded departmental goals for media reach, engagement, and lead generation through strategic planning and execution.
- Ensured compliance with legal guidelines surrounding advertising practices to avoid potential fines or damage control efforts.
- Developed strong relationships with key industry influencers to optimize networking opportunities and partnerships.
- Optimized digital advertising strategies through continuous testing and analysis of audience engagement metrics.
- Negotiated favorable contracts with media vendors, resulting in cost savings and improved ad placements.
- Managed advertising budgets for optimal ROI with careful allocation of resources across various channels.
- Handled external communications with media and public relations professionals.
- Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Negotiated rates with media sales companies.
- Bought advertising space in newspapers and magazines.
- Collected information about kinds of audiences targeted by different media and approximate size each group.
- Established departmental policies, yearly objectives, areas of opportunity and goals related to sales and budgeting.
- Discussed marketing goals with clients to identify needs and articulate details to marketing team.
- Developed campaigns, led design, and tracked results.
- Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Used environmentally-conscious marketing strategies for traditional products.
- Attended customer meetings, trade shows and conferences as company representative.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies.
- Collected performance data on each promotion to better plan future events.
- Inspected layouts and advertising copy and edited scripts, audio and videotapes and other promotional material to adhere to specifications.
- Monitored product development and audience response to adapt marketing and promotion campaigns accordingly.
- Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms.
- Conferred with department heads or staff to discuss contracts, advertising media selection or products to be advertised.
- Built and deployed strategic approaches in marketing and branding to enhance product sales.
HR Intern
Siemens Indonesia
06.2013 - 06.2014
- Supported HR team with the creation of comprehensive onboarding materials, improving employee retention rates.
- Managed confidential personnel files, maintaining accuracy and upholding strict privacy standards.
- Tracked employee attendance, identifying trends and providing insights for management to address any potential issues promptly.
- Streamlined recruitment processes for increased efficiency in talent acquisition efforts.
- Assisted in organizing company-wide events, boosting morale and fostering positive workplace relationships among colleagues.
- Processed payroll accurately and timely, ensuring all employees were compensated fairly for their work contributions.
- Posted job openings, screened resumes and scheduled interviews to fill positions with qualified candidates.
- Worked with HR team to coordinate company events.
- Filed paperwork, sorted, and delivered mail and maintained office organization.
- Developed strong written and verbal communication skills.
- Created and updated tracking spreadsheets using MS Excel.
- Updated and maintained employee records to respond quickly to requests for information.
- Assisted human resources and recruiting teams by scheduling phone screens and on-site interviews.
- Maintained relationships with personnel using strong collaboration and teamwork skills.
- Conducted orientations and helped employees complete necessary paperwork to get new hires established and up to speed quickly.
- Completed human resource operational requirements by scheduling and assigning employees.
- Pre-screened resumes prior to sending to corporate hiring managers for consideration.
- Assisted with writing job postings and job descriptions for boards.
- Visa handling and CEO personal needs.
Business Development Executive
CV Putra Jaya Sakti
03.2011 - 06.2014
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Developed customized solutions for clients, addressing their unique needs and helping them achieve their goals.
- Negotiated client contracts and agreements to cultivate profitable business transactions.
- Managed a portfolio of accounts, ensuring timely delivery of products/services while maintaining high levels of customer satisfaction.
- Established a robust sales pipeline by consistently identifying, qualifying, and nurturing leads through various outreach methods.
- Generated revenue growth by developing and executing targeted sales strategies to expand market share.
- Increased client base by identifying and pursuing new business opportunities through market research and networking.
- Delivered presentations at industry conferences, raising company profile and attracting potential clients.
- Negotiated contracts with key stakeholders, resulting in favorable terms for the company and long-term partnerships.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Collaborated with cross-functional teams to identify opportunities for product improvement, driving innovation in the company''s offerings.
- Improved operational efficiency, streamlining workflow processes and reducing redundancies.
- Negotiated favorable terms in vendor contracts, reducing costs and improving supply chain reliability.
- Identified opportunities for process improvements, leading to increased efficiency and cost savings.
- Facilitated professional development workshops, enhancing team skills and boosting morale.
- Elevated customer satisfaction, introducing comprehensive feedback system to better address client needs.
- Grew customer base, conducting thorough market research to identify new target demographics.
- Leveraged social media platforms to increase brand awareness and generate leads.
- Improved sales strategies, analyzing competitor activities and adjusting approaches accordingly.
- Built relationships with customers and community to promote long term business growth.
- Negotiated prices, terms of sales and service agreements.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Developed, maintained and utilized diverse client base.
- Set and achieved company defined sales goals.
Education
BBA - Business Management - Marketing
Paramadina University
Jakarta, Indonesia10-2013
Skills
Social media marketing
Digital marketing
Customer acquisition
Social media platforms
Public and media relations
Budgeting and allocation
Marketing campaign development
Partnership development
Data analytics
Marketing campaigns
Business development
Brand promotion
Strategic planning
Market analysis
Campaign management
Advertising management
Brand development
Project management
Product development
Brand-building strategies
Vendor relations
Market data collection
Marketing analytics
Competitor analysis
Influencer marketing
Customer segmentation
Corporate communications
Media buying
Partnership marketing
Program marketing
Marketing campaign management
Go-to-market strategy development
Retail marketing
Sales enablement
Problem-solving abilities
Team building
Time management
Marketing and advertising
Teamwork and collaboration
Strategic marketing
Decision-making
Multitasking
Marketing strategy
Analytical thinking
Organizational skills
Creative and innovative
Marketing strategy development
Client relationship management
Microsoft office
Event coordination
Event planning
Attention to detail
Relationship building
Timeline
Marketing Manager
PT Pasifik Agro Sentosa (Artha Graha Network)
01.2025 - Current
Product Marketing Manager
PT Prakarsa Jaya Sentosa (SOREX)
12.2023 - 12.2024
Personal Assistant
PT Delapan Selaras Sukses (MV Agusta, Peugeot)
07.2023 - 12.2023
Assistant Marketing Manager
PT Yanmar Diesel Indonesia
01.2019 - 07.2023
Brand Marketing Assistant
PT Gajah Tunggal Tbk
03.2018 - 10.2018
Head of Media
PT Gajah Tunggal Tbk
06.2014 - 03.2018
HR Intern
Siemens Indonesia
06.2013 - 06.2014
Business Development Executive
CV Putra Jaya Sakti
03.2011 - 06.2014
BBA - Business Management - Marketing
Paramadina University