Aldo Zaendar
Tangerang
Summary
Responsible manager with 15 years of practical experience and dedicated work ethic. Self-motivated to consistently provide better results with history of recognition for performance.
Overview
1
1
Language
13
13
years of professional experience
Work History
Senior Operations Manager
Bershka, Stradivarius, Oysho, Zara Home
, Indonesia, Vietnam
03.2026 - Current
- Directed daily operation of Inditex business and flexed with changing demands to consistently meet objectives.
- Conducted regular performance reviews, identifying areas for improvement and implementing corrective actions.
- Implemented strategic planning processes to achieve key performance indicators and enhance business growth.
- Coordinated regular team meetings to discuss priorities and outstanding tasks, maintaining efficient operations especially for new projects.
- Managed and purchased packaging materials needed to complete packaging requirements.
- Coordinated with HR to develop and implement staff training programmes, enhancing team capabilities and morale.
- Oversaw the integration of innovative technology solutions, significantly improving process automation and data accuracy.
Senior Brand Manager
Bershka
, Indonesia
01.2025 - 02.2026
- Developed and executed brand strategies that aligned with the brand's vision, company image, market needs, and drove sales growth to achieve revenue targets.
- Managed annual brand budget, optimising channel spend to maximise return on investment.
- Conducted market research and competitor analysis to identify opportunities for brand growth and differentiation.
- Reviewed sales data to forecast market trends and adapt marketing strategies for improved brand positioning.
- Collaborated with cross-functional departments to launch projects, increasing brand visibility and customer engagement.
- Collaborated with product development teams to ensure new products align with market needs, and customer expectations.
Brand Manager
Bershka
, Indonesia
06.2021 - 12.2024
- Achieved positive brand results and profit growth of +25% versus the previous year in 2022, +21% versus the previous year in 2023, and +5% versus the previous year in 2024.
- Developed and implemented a comprehensive brand strategy, enhancing brand image and positioning in the market.
- Identified market gaps for new and updated products through competitor analysis, informing product development strategy.
- Collaborated with marketing department to enhance customer awareness of products and brand image.
- Conducted training sessions with HR department for store teams, improving brand performance and customer service skills.
Assistant to Brand Manager
Pull & Bear
, Indonesia, Vietnam
02.2018 - 05.2021
- Managed product launches, coordinating efforts across departments for seamless execution.
- Assisted in the development of pricing strategies to maximise profitability while maintaining competitive positioning.
- Managed two markets to align with brand vision and market needs, contributing to revenue target achievement.
- Used data to build strategies for targeting specific markets and consumer demographics.
Area Visual Merchandiser
Bershka
, Indonesia
11.2013 - 01.2018
Education
Bachelor's Degree - Public Health
University of Indonesia
Depok, Indonesia2008
Skills
- Brand strategy
- Sales and marketing strategy
- Revenue growth forecasting
- Data analysis
- Budget management
- Project management
- Cross-functional collaboration
- Customer engagement
- Team training
- Visual merchandising
- Critical-thinking
- Self-motivation
- Operations planning
- Process automation
- SOP's
- KPI development and tracking
- Operational oversight
Hobbies and interests
- Travelling
- Reading
- Photography
- Languages
Languages
English
Advanced
C1
Timeline
Senior Operations Manager
Bershka, Stradivarius, Oysho, Zara Home
03.2026 - Current
Senior Brand Manager
Bershka
01.2025 - 02.2026
Brand Manager
Bershka
06.2021 - 12.2024
Assistant to Brand Manager
Pull & Bear
02.2018 - 05.2021
Area Visual Merchandiser
Bershka
11.2013 - 01.2018
Bachelor's Degree - Public Health
University of Indonesia