Alessandro Fillipi

Work for several clients in hospitality worldwide ( Italy included ) and travel industry to develop SEO strategy marketing development related. create software for the SEo and sale management.

• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
• Worked closely with owners to maintain optimum levels of communication to effectively and efficiently complete projects.
• Drove operational improvements which resulted in savings and improved profit margins.
• Led projects and analyzed data to identify opportunities for improvement.
• Identified issues, analyzed information and provided solutions to problems.
• Conducted research, gathered information from multiple sources and presented results.
• Eliminated downtime and maximized revenue by providing top project quality control.
• Resolved problems, improved operations and provided exceptional service.
• Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
• Managed team of 10/30 employees, overseeing hiring, training, and professional growth of employees.
• Worked flexible hours; night, weekend, and holiday shifts.
• Completed golas to ensure compliance with relevant timeframe regulations.

• Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Analyzed SEO outreach goals and presented findings to marketing director.
• Tracked, reported and analyzed website analytics weeklyto drive strategy and improve user experience.
• Researched and analyzed competitor website and advertising links to gain insight into new strategies.
• Executed tests, collected and analyzed resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns.
• Collaborated with sales team and clients team to investigate critical SEO-related issues and provided impactful solutions.
• Maintained Google and Bing Webmaster Tools accounts and monitored daily for crawling and indexing issues.
• Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
• Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
• Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
• Optimized copy and landing pages for search engine marketing by admin control panel and setting to achieve Google requirements..
• Researched and implemented search engine optimization recommendations in accordance with development methodology.
• Produced and submitted weekly reports outlining progress against KPI objectives.
• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
• Maintained continuous check on Google analytic, all SEO tools and Ominture metrics, optimizing and enhancing campaigns based on current trend data.
• Helped clients develop website portals and social media pages to promote businesses.
• Identified appropriate KPIs and reported key metrics from digital campaigns.
• Built, implemented and updated effective SEO strategies.
• Collected and analyzed Web metrics such as visits, time on site and page views per visit.
• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.