Summary

Overview

Work History

Education

Skills

Interests

Timeline

ALEXANDER HANSEN PURNAMA

Industrial And Transportation Designer

Semarang

Summary

I come from Semarang, Indonesia and have been a design student for 6+ years. Passionate about automotive design, I am a master's student at IED Turin with a background in industrial design in UIUC. I love new experiences as living in Indonesia, USA and Italy has brought to me a global perspective and ideas. I also bring in new ideas influenced by my love of travels, history, and music. I also do graphic design, video editing, UI design, and CMF.

I am equipped with strong problem-solving abilities, curiosity, willingness to learn, great ambition, and new ideas. I am determined to contribute to the team's success and achieve results. From my time spent in different countries, I am ready to tackle new challenges and advance organizational objectives with dedication, enthusiasm, and fresh insights.

Overview

Languages

Bachelor's in industrial design

Masters in Transportation Design

Work History

Transportation Design Thesis & Project: RAPIDA

ITALDESIGN

Moncalieri, Italy

08.2024 - 04.2025

Tasked by Italdesign to design and build a prototype car that is affordable, targeted at young people.
Brainstormed and proposed several different directions in terms of the styling of the car.
Proposed different initial designs of the car through sketches, Photoshop, and renders.
Joined the CMF group and collaborated with the team to propose and choose the car's material, color, and finishing touches for both the interior and exterior of the car.
Collaborated closely with the group, as well as Italdesign representatives, to compromise and agree on the final design.
A 1:1 prototype of the car was built at Italdesign's headquarters and was exhibited in multiple countries, such as Italy, France, and Switzerland.

Industrial Design Project

Martini & Rossi X New Holland

Pessione, Italy

08.2024 - 10.2024

Tasked by Martini & Rossi and New Holland with designing a grape harvester that can efficiently navigate through the sloping terrain of a vineyard.
Researched and investigated vineyard terrain in order to find out the most efficient way and process to harvest grapes.
Worked and brainstormed with a group consisting of four people to come up with a solution and design.
Designed "VineBot," an AI-powered bot that is able to scan and assess terrain, along with a solar-powered dock charger.
Implemented sustainable practices into product designs, promoting environmentally friendly solutions without compromising performance or aesthetics.
The design has been bought by Martini & Rossi and New Holland in the beginning of 2025.

Transportation Design Project

ICONA

Turin, Italy

02.2024 - 04.2024

Designed an aquatic mode of transportation for Brussels in 2030.
Learned and researched on transportation design standards, contributing to the development of high-quality infrastructure assets that meet community needs.
Researched the city's current conditions, needs, room for growth, and potentials in the near future.
Worked in a team of four and brainstormed possible ideas and designs.
Proposed design of a maneuverable pontoon that turns into walkable stores for passersby to shop in.
Made initial sketches and modeled a final render in Blender.

Video Producer & Editor

TSP Malleable Pipe Fittings

Semarang, JT

06.2020 - 07.2020

Shot an employee instructional company video, as well as directed and edited it.
Utilized Adobe Premiere Pro for video editing and production.
Oversaw logistical aspects from pre-production to post-production.
Coordinated closely with talent and crew to ensure smooth on-set operations during filming sessions.
Scheduled shoots and set up filming by communicating with crew.

Graphic Design Intern

CU FAIR, CHAMPAIGN IMMIGRANT AID

Champaign, Illinois, USA

01.2020 - 03.2020

Used Adobe Photoshop, Adobe Illustrator and Adobe Indesign to develop new images.
Created engaging social media content to boost online presence and follower engagement.
Designed graphics for websites, logos and promotions for marketing purposes.
Designed and proposed new logos for the company.
Prepared images to coincide with social and blog posts.
Promoted company's events by designing marketing materials such as posters, digital invites and brochures.
Participated in brainstorming sessions with cross-functional teams to generate innovative ideas for upcoming projects.
Part-time Spanish translator.

English Teacher Volunteer

IVHQ

Ubud, Bali

05.2017 - 06.2017

Taught English for a class of 25 students for an elementary school in Ubud, Bali.
Maintained accurate records of student performance, attendance, and participation to inform instructional decisions.
Developed students'' reading comprehension through literature analysis and in-depth discussions.
Increased student motivation by connecting course content to real-world situations and experiences.
Improved student writing abilities with targeted practice exercises and constructive feedback.
Enhanced language skills by implementing comprehensive lesson plans and engaging classroom activities.

Education

Masters Degree - Transportation Design

Istituto Europeo Di Design Torino

Turin, Italy

04.2001 -

Bachelors Degree - Industrial Design

University of Illinois Urbana-Champaign

Illinois, USA

01.2022

Skills

Adobe Photoshop

CMF

Adobe Illustrator design

3D modeling expertise

SolidWorks design

Adobe Premiere Pro

Adobe XD and Web Design

Sound design

Aerial videography

Blender

Sketchup