Hiking
ALEXANDER HANSEN PURNAMA
Industrial And Transportation Designer
Semarang
Summary
I come from Semarang, Indonesia and have been a design student for 6+ years. Passionate about automotive design, I am a master's student at IED Turin with a background in industrial design in UIUC. I love new experiences as living in Indonesia, USA and Italy has brought to me a global perspective and ideas. I also bring in new ideas influenced by my love of travels, history, and music. I also do graphic design, video editing, UI design, and CMF.
I am equipped with strong problem-solving abilities, curiosity, willingness to learn, great ambition, and new ideas. I am determined to contribute to the team's success and achieve results. From my time spent in different countries, I am ready to tackle new challenges and advance organizational objectives with dedication, enthusiasm, and fresh insights.
Overview
5
5
Languages
4
4
Bachelor's in industrial design
2
2
Masters in Transportation Design
Work History
Transportation Design Thesis & Project: RAPIDA
ITALDESIGN
Moncalieri, Italy
08.2024 - 04.2025
- Tasked by Italdesign to design and build a prototype car that is affordable, targeted at young people.
- Brainstormed and proposed several different directions in terms of the styling of the car.
- Proposed different initial designs of the car through sketches, Photoshop, and renders.
- Joined the CMF group and collaborated with the team to propose and choose the car's material, color, and finishing touches for both the interior and exterior of the car.
- Collaborated closely with the group, as well as Italdesign representatives, to compromise and agree on the final design.
- A 1:1 prototype of the car was built at Italdesign's headquarters and was exhibited in multiple countries, such as Italy, France, and Switzerland.
Industrial Design Project
Martini & Rossi X New Holland
Pessione, Italy
08.2024 - 10.2024
- Tasked by Martini & Rossi and New Holland with designing a grape harvester that can efficiently navigate through the sloping terrain of a vineyard.
- Researched and investigated vineyard terrain in order to find out the most efficient way and process to harvest grapes.
- Worked and brainstormed with a group consisting of four people to come up with a solution and design.
- Designed "VineBot," an AI-powered bot that is able to scan and assess terrain, along with a solar-powered dock charger.
- Implemented sustainable practices into product designs, promoting environmentally friendly solutions without compromising performance or aesthetics.
- The design has been bought by Martini & Rossi and New Holland in the beginning of 2025.
Transportation Design Project
ICONA
Turin, Italy
02.2024 - 04.2024
- Designed an aquatic mode of transportation for Brussels in 2030.
- Learned and researched on transportation design standards, contributing to the development of high-quality infrastructure assets that meet community needs.
- Researched the city's current conditions, needs, room for growth, and potentials in the near future.
- Worked in a team of four and brainstormed possible ideas and designs.
- Proposed design of a maneuverable pontoon that turns into walkable stores for passersby to shop in.
- Made initial sketches and modeled a final render in Blender.
Video Producer & Editor
TSP Malleable Pipe Fittings
Semarang, JT
06.2020 - 07.2020
- Shot an employee instructional company video, as well as directed and edited it.
- Utilized Adobe Premiere Pro for video editing and production.
- Oversaw logistical aspects from pre-production to post-production.
- Coordinated closely with talent and crew to ensure smooth on-set operations during filming sessions.
- Scheduled shoots and set up filming by communicating with crew.
Graphic Design Intern
CU FAIR, CHAMPAIGN IMMIGRANT AID
Champaign, Illinois, USA
01.2020 - 03.2020
- Used Adobe Photoshop, Adobe Illustrator and Adobe Indesign to develop new images.
- Created engaging social media content to boost online presence and follower engagement.
- Designed graphics for websites, logos and promotions for marketing purposes.
- Designed and proposed new logos for the company.
- Prepared images to coincide with social and blog posts.
- Promoted company's events by designing marketing materials such as posters, digital invites and brochures.
- Participated in brainstorming sessions with cross-functional teams to generate innovative ideas for upcoming projects.
- Part-time Spanish translator.
English Teacher Volunteer
IVHQ
Ubud, Bali
05.2017 - 06.2017
- Taught English for a class of 25 students for an elementary school in Ubud, Bali.
- Maintained accurate records of student performance, attendance, and participation to inform instructional decisions.
- Developed students'' reading comprehension through literature analysis and in-depth discussions.
- Increased student motivation by connecting course content to real-world situations and experiences.
- Improved student writing abilities with targeted practice exercises and constructive feedback.
- Enhanced language skills by implementing comprehensive lesson plans and engaging classroom activities.
Education
Masters Degree - Transportation Design
Istituto Europeo Di Design Torino
Turin, Italy 04.2001 -
Bachelors Degree - Industrial Design
University of Illinois Urbana-Champaign
Illinois, USA01.2022
Skills
Adobe Photoshop
Interests
History
Linguistics
Drums
Music Producing
Timeline
Transportation Design Thesis & Project: RAPIDA
ITALDESIGN
08.2024 - 04.2025
Industrial Design Project
Martini & Rossi X New Holland
08.2024 - 10.2024
Transportation Design Project
ICONA
02.2024 - 04.2024
Video Producer & Editor
TSP Malleable Pipe Fittings
06.2020 - 07.2020
Graphic Design Intern
CU FAIR, CHAMPAIGN IMMIGRANT AID
01.2020 - 03.2020
English Teacher Volunteer
IVHQ
05.2017 - 06.2017
Masters Degree - Transportation Design
Istituto Europeo Di Design Torino
04.2001 -
Bachelors Degree - Industrial Design
University of Illinois Urbana-Champaign
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