Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic
ALEXANDER HANSEN PURNAMA

ALEXANDER HANSEN PURNAMA

Industrial And Transportation Designer
Semarang

Summary

I come from Semarang, Indonesia and have been a design student for 6+ years. Passionate about automotive design, I am a master's student at IED Turin with a background in industrial design in UIUC. I love new experiences as living in Indonesia, USA and Italy has brought to me a global perspective and ideas. I also bring in new ideas influenced by my love of travels, history, and music. I also do graphic design, video editing, UI design, and CMF.


I am equipped with strong problem-solving abilities, curiosity, willingness to learn, great ambition, and new ideas. I am determined to contribute to the team's success and achieve results. From my time spent in different countries, I am ready to tackle new challenges and advance organizational objectives with dedication, enthusiasm, and fresh insights.

Overview

5
5
Languages
4
4

Bachelor's in industrial design

2
2

Masters in Transportation Design

Work History

Transportation Design Thesis & Project: RAPIDA

ITALDESIGN
Moncalieri, Italy
08.2024 - 04.2025
  • Tasked by Italdesign to design and build a prototype car that is affordable, targeted at young people.
  • Brainstormed and proposed several different directions in terms of the styling of the car.
  • Proposed different initial designs of the car through sketches, Photoshop, and renders.
  • Joined the CMF group and collaborated with the team to propose and choose the car's material, color, and finishing touches for both the interior and exterior of the car.
  • Collaborated closely with the group, as well as Italdesign representatives, to compromise and agree on the final design.
  • A 1:1 prototype of the car was built at Italdesign's headquarters and was exhibited in multiple countries, such as Italy, France, and Switzerland.

Industrial Design Project

Martini & Rossi X New Holland
Pessione, Italy
08.2024 - 10.2024
  • Tasked by Martini & Rossi and New Holland with designing a grape harvester that can efficiently navigate through the sloping terrain of a vineyard.
  • Researched and investigated vineyard terrain in order to find out the most efficient way and process to harvest grapes.
  • Worked and brainstormed with a group consisting of four people to come up with a solution and design.
  • Designed "VineBot," an AI-powered bot that is able to scan and assess terrain, along with a solar-powered dock charger.
  • Implemented sustainable practices into product designs, promoting environmentally friendly solutions without compromising performance or aesthetics.
  • The design has been bought by Martini & Rossi and New Holland in the beginning of 2025.

Transportation Design Project

ICONA
Turin, Italy
02.2024 - 04.2024
  • Designed an aquatic mode of transportation for Brussels in 2030.
  • Learned and researched on transportation design standards, contributing to the development of high-quality infrastructure assets that meet community needs.
  • Researched the city's current conditions, needs, room for growth, and potentials in the near future.
  • Worked in a team of four and brainstormed possible ideas and designs.
  • Proposed design of a maneuverable pontoon that turns into walkable stores for passersby to shop in.
  • Made initial sketches and modeled a final render in Blender.

Video Producer & Editor

TSP Malleable Pipe Fittings
Semarang, JT
06.2020 - 07.2020
  • Shot an employee instructional company video, as well as directed and edited it.
  • Utilized Adobe Premiere Pro for video editing and production.
  • Oversaw logistical aspects from pre-production to post-production.
  • Coordinated closely with talent and crew to ensure smooth on-set operations during filming sessions.
  • Scheduled shoots and set up filming by communicating with crew.

Graphic Design Intern

CU FAIR, CHAMPAIGN IMMIGRANT AID
Champaign, Illinois, USA
01.2020 - 03.2020
  • Used Adobe Photoshop, Adobe Illustrator and Adobe Indesign to develop new images.
  • Created engaging social media content to boost online presence and follower engagement.
  • Designed graphics for websites, logos and promotions for marketing purposes.
  • Designed and proposed new logos for the company.
  • Prepared images to coincide with social and blog posts.
  • Promoted company's events by designing marketing materials such as posters, digital invites and brochures.
  • Participated in brainstorming sessions with cross-functional teams to generate innovative ideas for upcoming projects.
  • Part-time Spanish translator.

English Teacher Volunteer

IVHQ
Ubud, Bali
05.2017 - 06.2017
  • Taught English for a class of 25 students for an elementary school in Ubud, Bali.
  • Maintained accurate records of student performance, attendance, and participation to inform instructional decisions.
  • Developed students'' reading comprehension through literature analysis and in-depth discussions.
  • Increased student motivation by connecting course content to real-world situations and experiences.
  • Improved student writing abilities with targeted practice exercises and constructive feedback.
  • Enhanced language skills by implementing comprehensive lesson plans and engaging classroom activities.

Education

Masters Degree - Transportation Design

Istituto Europeo Di Design Torino
Turin, Italy
04.2001 -

Bachelors Degree - Industrial Design

University of Illinois Urbana-Champaign
Illinois, USA
01.2022

Skills

Adobe Photoshop

Interests

Hiking

History

Linguistics

Drums

Music Producing

Timeline

Transportation Design Thesis & Project: RAPIDA

ITALDESIGN
08.2024 - 04.2025

Industrial Design Project

Martini & Rossi X New Holland
08.2024 - 10.2024

Transportation Design Project

ICONA
02.2024 - 04.2024

Video Producer & Editor

TSP Malleable Pipe Fittings
06.2020 - 07.2020

Graphic Design Intern

CU FAIR, CHAMPAIGN IMMIGRANT AID
01.2020 - 03.2020

English Teacher Volunteer

IVHQ
05.2017 - 06.2017

Masters Degree - Transportation Design

Istituto Europeo Di Design Torino
04.2001 -

Bachelors Degree - Industrial Design

University of Illinois Urbana-Champaign
ALEXANDER HANSEN PURNAMAIndustrial And Transportation Designer