Alfi Syahrina
Assistant Manager, Supply Chain
Jakarta
Summary
Music industry professional with 4+ years of experience at a major record label, specializing in music supply chain, distribution, A&R administration, and operational coordination. Highly organized, detail-oriented, and dependable, with proven ability to manage multiple priorities across cross-functional teams.
Overview
6
6
years of professional experience
3
3
Languages
Work History
Assistant Manager, Supply Chain
PT Universal Music Indonesia
06.2024 - Current
- Coordinate end-to-end music supply chain operations, including content ingestion, delivery, and catalog maintenance across Digital Service Providers (DSPs).
- Ensure accurate and timely distribution of audio and visual assets in line with global release schedules and label standards.
- Manage and validate metadata accuracy (ISRC, UPC, artist profiles, release details) to support discoverability, reporting, and royalty processes.
- Act as a liaison between local teams, regional/global supply chain units, and external partners to resolve operational issues efficiently.
- Monitor release delivery status, updates, and catalog changes to minimize errors and delays.
- Support continuous improvement of supply chain workflows, internal documentation, and operational processes.
- Prepare operational reports and handle administrative tasks related to supply chain activities.
A&R and Distribution Administrator
PT Universal Music Indonesia
06.2023 - Current
- Frequently listed and chart-monitored 4 Distribution Label Artists three times in a week on Digital Service Providers (DSP).
- Monitored Artists' social media contents once a week.
- Prepared the receipts for 1 user Corporate Credit Card and submitted to Finance Division.
A&R and Domestic Marketing Administrator
PT Universal Music Indonesia
10.2022 - 06.2023
- Coordinated and maintained contracts along with Legal Division, including Audio Production (Stems, Mixing-Mastering, Atmos Audio), Visual Production (Music Video, Photoshoot and Behind the Scenes) for 14 In-House artists and 14 Multilabel artists.
- Handled incoming Invoices and prepared the documents i.e internal Purchase Orders, Record of Work Handover, WHT Calculator and submitted the merged document to Finance division.
- Prepared the receipts for 5 users Corporate Credit Card and uploaded to Internal System to be submitted to Finance.
- Handled Domestic and International Travel Arrangement for A&R, Domestic Marketing Team and Artists.
- Created Project Code for Purchase Order system.
- Distributed the press release kit / media release to 70-100 of Media including Radios and Entertainment.
General Affair Administrator
PT Universal Music Indonesia
01.2020 - 10.2022
- Handled procurement request, issuance, inventory, pantry and medical needs, lunch catering, and disposal of office supplies and other materials controlled by the department.
- Handled Domestic and International Travel Arrangement for 50 Employees.
- Maintained records of all logistics-related documents (invoices, receipts, other related documents) to be submitted to the Finance Division.
- Ordered front office supplies and keep inventory of stock.
- Maintained and updating organizational databases and contact lists.
- Developed and maintained an up-to-date database of contacts and vendors, ensuring accurate and timely communication.
- Interfaced with internal employees regarding general affairs and administrative support functions.
- Performed other clerical receptionist duties such as filing, scanning and photocopying.
- Oversaw office services i.e cleaners and drivers and maintenance service providers.
- Updated calendars and schedule meetings.
- Managed meeting room availability for the efficiency usage.
- Received visitors at the front desk by greeting, welcoming, directing them appropriately.
Education
Bachelor Degree - English Literature
UIN Syarif Hidayatullah Jakarta
Jakarta10.2019
Skills
Ability to Multitask
Effective Time Management
Ability to Work in a Team
Music Supply Chain Operations
Digital Distribution & DSP Coordination
Metadata & Release Management
Cross-Functional Coordination
Administrative & Financial Documentation
Timeline
Assistant Manager, Supply Chain
PT Universal Music Indonesia
06.2024 - Current
A&R and Distribution Administrator
PT Universal Music Indonesia
06.2023 - Current
A&R and Domestic Marketing Administrator
PT Universal Music Indonesia
10.2022 - 06.2023
General Affair Administrator
PT Universal Music Indonesia
01.2020 - 10.2022
Bachelor Degree - English Literature
UIN Syarif Hidayatullah Jakarta