Alfridho Yuliananda
Assoc. Head Of Instructional Design
Tangerang
Summary
Learning Experience Designer with 6 years of expertise in crafting engaging, tech-driven learning solutions through storytelling. Adept at identifying performance and knowledge gaps, and creating tailored learning experiences based on instructional theory and industry best practices.
A proactive, goal-focused professional known for strong time management, problem-solving, and adaptability. Quick to learn new skills and dedicated to driving team success while supporting organizational growth.
Overview
8
8
years of professional experience
8
8
Certifications
Work History
Assoc. Head of Instructional Design Dept.
digima ASIA
07.2023 - Current
- Lead and mentor a team of instructional designers, providing guidance, support, and professional development opportunities.
- Foster a collaborative and innovative team culture that encourages creativity and continuous improvement.
- Develop and execute a comprehensive instructional design strategy that aligns with the customer’s learning and development objectives.
- Oversee the creation and maintenance of engaging, high-quality instructional materials, including e-learning modules, instructor-led training, and blended learning solutions.
- Manage multiple instructional design projects simultaneously, ensuring timely delivery and adherence to quality standards.
Senior Digital Instructional Designer & Learning Experience Designer
digima ASIA
3 2022 - 7 2023
- Manage an end-to-end Program/Course Development to ensure that every single program is in accordance with the business team's agreement
- Act as a Learning Consultant by identifying a targeted audience's performance, skills, knowledge, information, and attitude gaps and creating, selecting, or suggesting learning experiences that close these gaps based on instructional theory and best practices from the field.
- Managed multiple projects simultaneously while maintaining high-quality deliverables under tight deadlines.
- Developed instructor-led training materials that supported face-to-face classroom instruction for blended learning environments.
Content Strategist & Strategic Planner Lead
CEO Project8
01.2018 - 12.2023
- Assisted in developing a comprehensive social media strategy that supported overall business goals and objectives.
- Led brainstorming sessions with internal stakeholders to generate creative ideas for new content initiatives targeting specific audience segments.
- Optimized website traffic by implementing effective SEO techniques and keyword optimization in content creation.
- Collaborated with cross-functional teams to ensure cohesive messaging across all marketing channels and platforms.
- Provided guidance on best practices for writing compelling headlines, meta descriptions, and calls-to-action that drove conversions.
Digital Instructional Designer & Content Strategist
digima ASIA
10.2018 - 03.2022
- Work with Subject Matter Experts & Clients and others to identify what learner/employee need to learn
- Develop objectives and align content, activities, and assessments to those objectives
- Structure content and activities for employees learning, based on research and other factors.
- Applied adult learning principles to ensure optimal engagement levels among diverse groups of learners.
- Enhanced e-learning experience by designing interactive and engaging instructional materials.
Editor in Chief
Kabarnesia Group
10.2017 - 09.2018
- Leverage my strong understanding of all aspects of content strategy, from analysis and strategic planning to the ongoing creation, maintenance, and governance of content in order to achieve measurable business objectives.
- Liaised with Managing Editor to supervise daily operations and set production and performance goals.
- Increased readership through strategic content planning and audience engagement techniques.
- Supported and encouraged editorial board to provide independent and objective advice, opinions and perspectives to enhance publication.
Content Writer
Esa Unggul Digital Magazine
03.2017 - 01.2018
- Creating content for Esa Unggul digital magazine in website and landing pages.
- Working closely with marketing communication team.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
Content Writer
FnS Digital Consulting
11.2016 - 07.2017
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Enhanced website traffic by creating engaging and shareable blog posts, articles, and social media content.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
- Worked closely with stakeholders to gather input for refining messaging strategies that effectively communicated key benefits of products or services offered by clients.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
Journalist Intern
Republika
06.2016 - 10.2016
- Developed strong relationships with sources to gain exclusive insights for reporting purposes.
- Contributed to the publication''s credibility by adhering to ethical standards in reporting practices.
- Enhanced article quality by conducting thorough research and fact-checking before submission.
- Generated compelling story ideas by staying current on industry trends and local events.
- Improved overall readability of articles through careful proofreading and editing skills.
Education
Master of Communication Studies - Corporate And Government PR
Univesitas Esa Unggul
West Jakarta 04.2001 -
Bachelor's Degree - Communication Studies
Universitas Esa Unggul
West Jakarta 04.2001 -
Skills
Project Management
Certification
Business English Certification
Honors Awards
- First winner of UI english Debate competition
- Runner Up content, and first winner Visitor and Media Voting Lomba mading Jurnalistik Teh Javana
- 3rd Winner English Debate Competition Dinas Pendidikan Kabupaten Tangerang
- 1st Winner English Debater in Preparation for MTQMN 2017 at Brawijaya University
- 1st Winner English Debater for Preparation in joining MTQMN XIV 2015 at Universitas Indonesia
Languages
English
Upper intermediate
B2
Indonesian
Proficient
C2
Software
Adobe XD
MIcrosoft 365
Google Workspace
Canva
Asana
Learning Management System (Moodle)
Articulate 360
Slack
Content Management System (Wordpress)
Timeline
Agile Mindset Training
08-2023
Assoc. Head of Instructional Design Dept.
digima ASIA
07.2023 - Current
Design Thinking
05-2023
Presentation Skills Training
03-2023
Communication & Influencing
02-2023
The Complete Copywriting Course: Write to Sell Like a Pro
02-2021
Digital Instructional Designer
04-2019
Digital Instructional Designer & Content Strategist
digima ASIA
10.2018 - 03.2022
News Scripwriting & Editorial Management Certification
09-2018
Business English Certification
03-2018
Content Strategist & Strategic Planner Lead
CEO Project8
01.2018 - 12.2023
Editor in Chief
Kabarnesia Group
10.2017 - 09.2018
Content Writer
Esa Unggul Digital Magazine
03.2017 - 01.2018
Content Writer
FnS Digital Consulting
11.2016 - 07.2017
Journalist Intern
Republika
06.2016 - 10.2016
Master of Communication Studies - Corporate And Government PR
Univesitas Esa Unggul
04.2001 -
Bachelor's Degree - Communication Studies
Universitas Esa Unggul
04.2001 -
Senior Digital Instructional Designer & Learning Experience Designer
digima ASIA
3 2022 - 7 2023
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