Muhammad Algadri Nafian
Entrepreneur
Summary
Business Development Enthusiast, successful in seizing viable opportunities for expansion and innovation with +5 years of experience in developing small-medium businesses. Achieved a Year-over-Year (YoY) sales increase of 103% and reduced 21% operational costs in Q3 2022. Experienced in leading operational and marketing teams.
Overview
6
6
years of professional experience
7
7
years of post-secondary education
2
2
Certifications
Work History
Founder
Pata Coffee
Bekasi, Jawa Barat
03.2022 - Current
- Studied the coffee shop market in Bekasi to determine optimal pricing of goods and capitalize on emerging opportunities.
- Identified business development challenges and customer concerns for proactive resolution.
- Collaborated with external media and F&B brands to increase engagement and potential revenue
- Interviewed, supervised and motivated 5 staff members to achieve optimal productivity.
Co-Founder
Bigarmour, PT Big Adventure Indonesia
Bekasi, Jawa Barat
10.2020 - Current
- Established the brand foundation (concept, vision, mission, structure, etc) and the short and long-term strategy
- Developed marketing materials and campaigns to boost brand awareness and customer engagement. Which resulted in the increase of 10k followers within 3 months
- Successfully campaigned and developed the "Layering System" product for Indonesian hikers, generating IDR 1.500.000.000 in annual revenue under the new Bigarmour project.
- Drove performance initiatives, facilitating 19% revenue increase.
- Collaborate with 10 outdoors stores in 8 cities around Indonesia as a distributor
Marketing Leader
Bigadventure, PT. Big Adventure Indonesia
Bekasi, Jawa Barat
05.2016 - 01.2020
- Boosted brand awareness on Instagram in the form of giveaways and campaign videos which resulted in the increase of 40k new followers.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Maximized advertising efforts by developing content for social media posts and building a community for Bigadventure users (Bigfamily)
- Held "Camping Ceria" in 2017 as coordinator to appoint the head of the Bigfamily community in each area in Indonesia, attended by 200+ participants. which now has 3000+ contributing members around Indonesia
Education
Bachelor of Engineering - Geological Engineering
Institut Teknologi Bandung
Bandung, Indonesia 08.2016 - 10.2020
High School -
SMA 81 Jakarta
DKI Jakarta, Indonesia 07.2013 - 06.2016
Skills
Business Development
Certification
Entrepreneurship
Timeline
Founder
Pata Coffee
03.2022 - Current
Co-Founder
Bigarmour, PT Big Adventure Indonesia
10.2020 - Current
Entrepreneurship
09-2020
Marketing
09-2020
Bachelor of Engineering - Geological Engineering
Institut Teknologi Bandung
08.2016 - 10.2020
Marketing Leader
Bigadventure, PT. Big Adventure Indonesia
05.2016 - 01.2020
High School -
SMA 81 Jakarta
07.2013 - 06.2016
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