Summary
Overview
Work History
Education
Skills
Websites
Languages
Affiliations
Timeline
Generic

Allen Reyes Greco Mena

Rexburg

Summary

Finance major with experience in market research, strategic planning, and business model innovation. Skilled in applying tools such as SWOT, Porter’s Five Forces, and the Business Model Canvas to analyze industries and develop actionable strategies. Strong background in consumer behavior analysis, marketing strategy, and competitive benchmarking. Skilled in financial planning and analysis, I excel in identifying growth opportunities, and enhancing operational processes for sustainable success.

Overview

2
2
years of professional experience

Work History

Consultant

Smart Fit
Querétaro
05.2025 - 06.2025
  • Researched and analyzed Latin American fitness market, emphasizing Smart Fit.
  • Conducted surveys and interviews with young adults to evaluate consumer behavior.
  • Proposed strategic recommendations to align services with contemporary customer needs.

Consultant

ZEITGEIST Consulting Group
Querétaro
02.2025 - 03.2025
  • Conducted analysis of Mexico’s consulting industry, focusing on Querétaro’s industrial sectors.
  • Provided advice on operational processes, business development initiatives, organizational changes and other areas of improvement.
  • Explored trends in digital consulting, artificial intelligence, and nearshoring strategies.

Consultant

Kellanova
Querétaro
08.2024 - 09.2024
  • Conducted SWOT analysis, Porter’s Five Forces assessment, and Business Model Canvas evaluation for strategic positioning.
  • Identified risks in processed products and capitalized on health trend opportunities.
  • Developed strategies for sustainable growth and e-commerce market expansion.

Co-founder

ACROLAST
08.2023 - 11.2023
  • Developed biometric payment solutions using fingerprint authentication.
  • Focused on enhancing transaction security and user convenience.

Co-founder

ADVANTUM
01.2023 - 05.2023
  • Designed a motion-sensing Arduino-based security system.
  • Built a cost-effective prototype enhancing personal and property safety.

Education

High School Diploma -

The Monterrey Institute of Technology And Higher Education
Atizapán de Zaragoza, Estado de México
05.2024

Course - Financial Planning & Personal Finance

Columbus Asesores Patrimoniales
Ciudad de Mexico, MX
11.2023

Certificate - International Relations

St Andrew’s College Cambridge
Cambridge, UK
07.2023

Bachelor of Science - Finance

Brigham Young University–Idaho
Rexburg, ID

Skills

  • Financial planning and analysis
  • Accounting principles
  • Research methodologies
  • Data interpretation
  • Microsoft Office proficiency
  • Problem solving strategies
  • Effective communication
  • Organizational skills

Languages

  • Spanish, Native/Bilingual
  • English, Professional Working Proficiency
  • Italian, Elementary Proficiency
  • French, Limited Working Proficiency

Affiliations

  • High school basketball team
  • College soccer team

Timeline

Consultant

Smart Fit
05.2025 - 06.2025

Consultant

ZEITGEIST Consulting Group
02.2025 - 03.2025

Consultant

Kellanova
08.2024 - 09.2024

Co-founder

ACROLAST
08.2023 - 11.2023

Co-founder

ADVANTUM
01.2023 - 05.2023

High School Diploma -

The Monterrey Institute of Technology And Higher Education

Course - Financial Planning & Personal Finance

Columbus Asesores Patrimoniales

Certificate - International Relations

St Andrew’s College Cambridge

Bachelor of Science - Finance

Brigham Young University–Idaho

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Allen Reyes Greco Mena