ALLYSSA SALSABILA
Account Executive
Summary
Highly organized and motivated Account Executive with demonstrated track record of building relationships with clients, developing successful sales campaigns, and managing teams of account managers. Skilled customer service and problem-solving. Experienced in coordinating activities with various departments to achieve strategic objectives.
Overview
5
5
years of professional experience
Work History
Account Executive
Bates CHI&PARTNER
05.2023 - Current
Handling PMI & Sampoerna Product Portfolio (IQOS, A MILD, AVOLUTION, A SPLASH, AND KRETEK).
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Developed detailed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.
- Collaborated with cross-functional teams to develop comprehensive brand communications strategies.
- Monitored industry trends and competition to further improve brand communications and adjust brand strategies accordingly.
- Successfully managed portfolio of high-value accounts, maintaining focus on customer satisfaction and account growth.
- Developed and maintained comprehensive understanding of competitive landscape to effectively position client's products.
- Developed a deep understanding of client's industry and business goals, enabling the creation of tailored digital strategies that delivered measurable results.
Product Development Intern
BLP BEAUTY
01.2023 - 04.2023
- Assisted in developing project plans, ensuring timely completion of deliverables within timeline.
- Optimized manufacturing processes by working closely with packaging designers and factories to identify potential improvements and cost savings measures.
- Contributed to successful product launches by coordinating with marketing and sales teams on promotional materials.
- Analyzed competitor products, identifying areas for differentiation and improvement in our offerings.
- Improved product design by collaborating with cross-functional teams and incorporating customer feedback.
Account Executive Intern
Hakuhodo Digital Indonesia
12.2021 - 03.2022
- Organized content calendar for client company's social media
- Proofread and edited social media content and marketing material before publication
- Worked closely with the Social Media Executives and Data Analyst to increase engagement rate on client's social media including Instagram, Facebook, Youtube and TikTok
- Assist in increasing 734 followers on client company's Instagram account and reach up to 1.73% engagement rate on each posts
Market Research Intern
K-12 ACTIVITY ACADEMY
07.2021 - 10.2021
- Built up massive database of past and current clients and conducted market analysis to source for potential customers in Indonesia
- Conducted market research on the targeted audiences of investors and developed marketing campaigns
- Built a business strategy for the company to penetrate Indonesian edutech market
Social Media Staff
Wakamono
01.2020 - 09.2020
- Contributing to the company's Instagram followers by 150% in a 6 months of working
- Organized and maintained online company files invoices and other digital documentation
- Designed and executed all the company's social media contents
- Developed a cross-channel social media advertisement to engage different customer segments on Instagram and Facebook
Education
Bachelor Degree - Business Management and Marketing
University of Binus International
07.2018 - 7 2022
Bachelor Degree - Entrepreneurship and Innovation
University of Newcastle
07.2020 - 7 2022
Skills
Effective communication
Problem-solving skills
Forecast analysis
Collaborative teamwork proficiency
Client relationship building
Negotiation skills
Strong organizational skills
Effective task prioritization
Activities
- Lentera Sintas Indonesia, Jakarta, DKI Jakarta, Indonesia, Student Volunteer, 08/01/19, 12/01/19, Helps to promotes educational campaign focused on health and psychology., Help to improve awareness for communities towards the organization by assisting in creating campaign named #MulaiBicara on their social media., Developing creative projects such as seminars and social campaigns in Universities, impacting more than 200 students to join the organization.
- Binus Marketing Club, Jakarta, DKI Jakarta, Indonesia, Liaisons Officer, 09/01/19, 04/01/20, Responsible to encourage purpose-driven programs for BINUS International Students., Established relationship between BIMARC and stakeholder., Promoting insights into BIMARC members by elevating their marketing potential through workshop, seminars and other events.
- UNSA (University of Newcastle Students Association), Newcastle, New South Wales, Australia, Student Volunteer from Indonesia, 09/01/20, 01/01/21, Coordinates the double-major students to identifies and represents the views, interests, and needs of university students studying at the Binus University., Leads campaigns on all relevant issues and supports the advocacy of the Binus University students and their concerns related with University of Newcastle., Coordinates events from UoN to fit with cultures, habits, and preferences of students studying in Binus University.
Timeline
Account Executive
Bates CHI&PARTNER
05.2023 - Current
Product Development Intern
BLP BEAUTY
01.2023 - 04.2023
Account Executive Intern
Hakuhodo Digital Indonesia
12.2021 - 03.2022
Market Research Intern
K-12 ACTIVITY ACADEMY
07.2021 - 10.2021
Bachelor Degree - Entrepreneurship and Innovation
University of Newcastle
07.2020 - 7 2022
Social Media Staff
Wakamono
01.2020 - 09.2020
Bachelor Degree - Business Management and Marketing
University of Binus International
07.2018 - 7 2022