ALLYSSA SALSABILA

Handling PMI & Sampoerna Product Portfolio (IQOS, A MILD, AVOLUTION, A SPLASH, AND KRETEK).

• Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
• Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
• Developed detailed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.
• Collaborated with cross-functional teams to develop comprehensive brand communications strategies.
• Monitored industry trends and competition to further improve brand communications and adjust brand strategies accordingly.
• Successfully managed portfolio of high-value accounts, maintaining focus on customer satisfaction and account growth.
• Developed and maintained comprehensive understanding of competitive landscape to effectively position client's products.
• Developed a deep understanding of client's industry and business goals, enabling the creation of tailored digital strategies that delivered measurable results.

• Assisted in developing project plans, ensuring timely completion of deliverables within timeline.
• Optimized manufacturing processes by working closely with packaging designers and factories to identify potential improvements and cost savings measures.
• Contributed to successful product launches by coordinating with marketing and sales teams on promotional materials.
• Analyzed competitor products, identifying areas for differentiation and improvement in our offerings.
• Improved product design by collaborating with cross-functional teams and incorporating customer feedback.

• Organized content calendar for client company's social media
• Proofread and edited social media content and marketing material before publication
• Worked closely with the Social Media Executives and Data Analyst to increase engagement rate on client's social media including Instagram, Facebook, Youtube and TikTok
• Assist in increasing 734 followers on client company's Instagram account and reach up to 1.73% engagement rate on each posts

• Built up massive database of past and current clients and conducted market analysis to source for potential customers in Indonesia
• Conducted market research on the targeted audiences of investors and developed marketing campaigns
• Built a business strategy for the company to penetrate Indonesian edutech market

• Contributing to the company's Instagram followers by 150% in a 6 months of working
• Organized and maintained online company files invoices and other digital documentation
• Designed and executed all the company's social media contents
• Developed a cross-channel social media advertisement to engage different customer segments on Instagram and Facebook