Summary
Overview
Work History
Education
Skills
Websites
Languages
Certification
Timeline
Generic
ALVIAN FATHONI

ALVIAN FATHONI

Digital Product Specialist
Jakarta

Summary

I began my career with an internship in Public Relations at a State-owned Enterprise and later worked as a Social Media Executive for a Food and Beverage company. In 2018, I pursued an MBA to deepen my marketing knowledge, participated in a summer class at Goldsmiths, University of London, and attended an incubator seminar at Coventry
University. After completing my MBA, I did a Performance Marketing apprenticeship at Oxstreet in Singapore, transitioned to Product Management at RevoU, and now serve as a Senior Product Specialist at Jalin. These experiences
have fueled my passion for the tech world, and I am eager to develop a career in Product Management.

Overview

4
4
years of professional experience
6
6
years of post-secondary education
1
1
Certification

Work History

Senior Digital Product Specialist

Jalin
07.2023 - Current
  • Product Owner of Qris, Loyalty, and Kiosk
  • I ensure product plans are implemented on time, prepare and complete the necessary documentation for revenue recording, explore customer potential and meet targets, report to regulators, ensure compliance and risk management, measure product achievements, and lead regulator-mandated Working Groups.

Senior Product Specialist

RevoU
08.2022 - 06.2023
  • Ensuring core faculty (Learning Experience and Curriculum) operations run smoothly
  • Work together with the operations excellency team to optimize the current faculty ops process
  • Responsible for improving and decreasing the effort and duration of all operational process
  • Maintaining faculty dashboard used for day-to-day operations.

Senior Product Executive

RevoU
07.2021 - 06.2022

I develop efficient and personalized projects with customers throughout their lifecycle journey and enhance the learning experience. I collaborate with RevoU Labs and RevoU Career Support to meet project needs according to the company timeline. I support various teams, including Next, Admissions, Acquisition, and Content, to create innovative programs that boost alumni engagement, referrals, and collaboration. Additionally, I research potential solutions to improve the efficiency of student and instructor operations and work with product and development teams to implement tech improvements successfully.

Product Owner of CRM & LMS

RevoU
01.2021 - 06.2021

(CRM: Customer Relationship Management, LMS: Learning Management System)

To ensure high levels of customer (student) engagement the faculty must constantly be communicating with the students (as well as communicating with each other) and have easy access to all of the required learning resources and schedules. The role is responsible for facilitating all communication functions and learning facilities through- out the customer journey, from onboarding (post admissions) to participation in the alumni network.

Junior Product Executive

RevoU
09.2020 - 12.2020

Learning Point:
• Running and developing the Digital Marketing Program Course learning process.
• Preparing the learning curriculum and class operational needs
• Directly involved with the product manager, to manage the main product.
• Learn about product and project management deeper
• Agile Project Management
• Waterfall and Objectives Key Result Management

Performance Marketing

OxStreet
08.2020 - 09.2020
  • As part of the RevoU Labs program, I am currently working as a performance marketer helping manage the Facebook ads campaigns for Oxstreet
  • I want to be better prepared to jump in as a full-stack marketer
  • I joined the RevoU program to be better prepared for industry 4.0
  • I take advantage of the experience here to learn a lot of technical things.

Public Relations Intern

PT. Telkom Indonesia
  • I gained extensive organizational experience working at a company as large as Telkom
  • I began my Public Relations career in 2015, at a time when social media was emerging as an alternative means of communication with external parties
  • My interest in this field led me to learn a great deal
  • As an intern, I was among the first to initiate public relations activities through social media
  • My responsibilities included monitoring public relations via social media, handling international affairs agreements and mediation, and conducting audience engagement audits.

Social Media Executive

Babakaran
  • At PT
  • Majesty Anarawata, Babakaran, a traditional satay culinary franchise known for its distinctive chili sauce, I initially held the position of Content Director
  • After a year, I was promoted to Officer of Marketing, overseeing a larger team specializing in advertisements, content creation, and operations
  • My interest in managing social media, particularly Instagram, grew as it was the primary marketing channel for our products
  • I managed the marketing program through social media content, conducted engagement audits, performed audience research through A/B testing, and developed strong time management skills.

Content Marketing Lead

Babakaran
  • I developed and managed the content marketing program, overseeing social media and project management
  • My responsibilities included budgeting and allocating resources for the marketing program, leading the content marketing team, and conducting content engagement audits
  • I also performed audience research and implemented A/B testing to optimize our content strategy
  • Through these experiences, I honed my skills in leadership, strategic planning, and data-driven marketing.

Digital Marketing Specialist

HYJK
  • I conducted comprehensive market research to inform our product marketing strategies
  • I managed product marketing initiatives and implemented effective social media organic marketing, particularly focusing on Instagram
  • Additionally, I handled performance marketing through Facebook Ads and oversaw budget allocation to ensure efficient use of resources
  • These experiences enabled me to develop a strong understanding of both organic and paid marketing strategies, as well as effective budget management.

Marketing Research Analyst

Jupiter Garage
  • Jupiter Garage is a research consulting company where I worked while completing my thesis, driven by a keen interest in understanding business from various industry perspectives
  • I joined the consulting firm to gain diverse business insights from a wide range of clients
  • During my time there, I focused on consumer behavior analysis, customer journey analysis, market research, and data analysis
  • I mastered Microsoft Excel, developed skills in forecast budgeting, and crafted effective media plans
  • Additionally, I engaged in root cause management to identify and address underlying business issues.

Mar-Comm Consultant

Donat King Nassar
  • Donat King Nassar is a business that focuses on the Pastry and Beverage sector, especially in the Bread and Coffee, with the main product being donuts
  • I have experience working in the F&B industry, this time I tried to learn to do an independent consultancy to one of my networks
  • I had the opportunity to get a business client from an Indonesian singer
  • Here I get a higher learning handle marketing communication.

Education

Entrepreneurship in a UK Context, Business Modelling and Sustainability -

Goldsmiths, University of London
04.2019 - 05.2019

Product Management - undefined

Apiary, Digital Technology School
07.2023 - 05.2023

MBA - Business Administration And Management

Bandung Institute of Technology
04.2018 - 05.2019

Bachelor of Arts - Communication And Rhetoric

Padjadjaran University
Bandung, Indonesia
05.2012 - 04.2017

Skills

    Product Management

    Design Thinking

    Business Model Innovation

    Go-to Market Strategy

    Root Cause Analysis

    Expert Problem Solving

Languages

Indonesian
Native language
English
Upper intermediate
B2

Certification

Product Management Apiary, Digital Technology School

Timeline

Senior Digital Product Specialist

Jalin
07.2023 - Current

Product Management Apiary, Digital Technology School

07-2023

Product Management - undefined

Apiary, Digital Technology School
07.2023 - 05.2023

Senior Product Specialist

RevoU
08.2022 - 06.2023

Senior Product Executive

RevoU
07.2021 - 06.2022

Product Owner of CRM & LMS

RevoU
01.2021 - 06.2021

Junior Product Executive

RevoU
09.2020 - 12.2020

Performance Marketing

OxStreet
08.2020 - 09.2020

Entrepreneurship in a UK Context, Business Modelling and Sustainability -

Goldsmiths, University of London
04.2019 - 05.2019

MBA - Business Administration And Management

Bandung Institute of Technology
04.2018 - 05.2019

Bachelor of Arts - Communication And Rhetoric

Padjadjaran University
05.2012 - 04.2017

Public Relations Intern

PT. Telkom Indonesia

Social Media Executive

Babakaran

Content Marketing Lead

Babakaran

Digital Marketing Specialist

HYJK

Marketing Research Analyst

Jupiter Garage

Mar-Comm Consultant

Donat King Nassar
ALVIAN FATHONIDigital Product Specialist