ALYSSA OLVERA
Boise
Summary
Marketing specialist with a focus on strategic planning and social media management, leveraging experience in public relations and content creation to enhance brand visibility. Demonstrates the ability to develop innovative marketing strategies that align with corporate objectives and the brand, driving engagement and customer satisfaction.
Overview
4
4
years of professional experience
Work History
Social Media Content Creator
Red Star Coffee
Moscow
08.2022 - Current
- Designed monthly marketing plans, featuring unique specialty drinks, and weekly themes.
- Crafted engaging social media content and advertisements.
- Amplified social media presence through trend-conscious content.
- Participated in biweekly strategic planning sessions with management and the social media team.
Digital Marketing Intern
Lamb Weston
Eagle
05.2025 - 08.2025
- Developed content for websites, blogs, and social media platforms to increase brand awareness and engagement.
- Supported email marketing campaigns through content creation and scheduling.
- Participated in brainstorming sessions for new promotional strategies and campaigns.
- Created a 6-month content calendar running across all channels to support our campaigns, innovative products, and brand awareness.
Idaho Chicks Social Media Manager
Barstool Sports
Moscow
01.2022 - 07.2024
- Managed Idaho Chicks' social media platforms, creating engaging content, and growing the follower base by over 50%.
- Collaborate with the team to align the brand message across platforms.
- Develop and execute social media strategies for Idaho Chicks, driving engagement, and expanding reach.
- Coordinate with the marketing team to ensure a consistent Idaho Chicks brand voice across social platforms. Foster community engagement through interactive content.
Public Relations Director
Kappa Kappa Gamma
Moscow
12.2023 - 02.2024
- Oversaw community-related events and external affairs.
- Mastered content design, contributing to creative content production that was tailored to our audience.
- Collaborated with leadership to align communications with organizational goals and values.
- Developed creative content strategies across platforms, fostering team collaboration. Developed key skills in design, content creation, and digital marketing.
Education
B.S. - PSYCHOLOGY, BUS MARKETING
University of Idaho
Moscow, ID12.2025
Skills
- Content creation
- Social media strategy
- Brand management
- Creative writing
- Digital marketing
- Email campaigns
References
- Chuck, Howlett, Professional Sales Director/Educator, Chowlett@uidaho.edu, 630-461-3242
- Sara, Kimberling, Shop Manager, redstarcoffee@gmail.com, 208-596-1657, Red Star Coffee
Relevant Courses
- Marketing 422: Advanced Sales, University of Idaho, Aug 2024 - Dec 2024
- Marketing 432: Advanced Sales Management, University of Idaho, Jan 2024 - May 2025
Timeline
Digital Marketing Intern
Lamb Weston
05.2025 - 08.2025
Public Relations Director
Kappa Kappa Gamma
12.2023 - 02.2024
Social Media Content Creator
Red Star Coffee
08.2022 - Current
Idaho Chicks Social Media Manager
Barstool Sports
01.2022 - 07.2024
B.S. - PSYCHOLOGY, BUS MARKETING
University of Idaho
Similar Profiles
Erin SandovalErin Sandoval
Barista at Red Star Coffee CompanyBarista at Red Star Coffee Company
KEHINDE FRANCIS AINAKEHINDE FRANCIS AINA
Credit Control/ Sales Liaison Executive at Red Star Express Plc, FedEx Red Star Express PlcCredit Control/ Sales Liaison Executive at Red Star Express Plc, FedEx Red Star Express Plc
Glenda GomezGlenda Gomez
Sales Manager/Accounting Assistant at Five Star Coffee Roasters/DLF Coffee ImpotersSales Manager/Accounting Assistant at Five Star Coffee Roasters/DLF Coffee Impoters
Ian FaulknerIan Faulkner
Assistant Store Manager-OMNI at West ElmAssistant Store Manager-OMNI at West Elm
Ely ShilaikisEly Shilaikis
Armament Maintenance Supervisor at USAFArmament Maintenance Supervisor at USAF