Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Amalia Kharisma Putri

Jakarta

Summary

Content and communications strategist with 5+ years of experience in digital media, content production, and brand storytelling across Southeast Asia. Worked with global platforms like YouTube (via 1021 Creative), Grab, and top Indonesian media including Detik.com and Trans TV. Skilled in managing content projects end-to-end, collaborating with production teams, and crafting strategies that engage diverse audiences. Passionate about storytelling, trend insights, and creating high-quality content that aligns with brand values.

Overview

8
8
years of professional experience

Work History

Content Strategist

1021 Creative
Jakarta
10.2022 - Current
  • Collaborate directly with YouTube's Culture & Trends team to support marketing strategy through trend research and content analysis.
  • Research and analyze YouTube Shorts trends in Indonesia, providing actionable insights to guide local campaign direction.
  • Monitor short-form video content across Instagram Reels, TikTok, and other platforms to identify emerging patterns and cross-platform opportunities.

Employer Branding & Recruitment Marketing

Grab
Jakarta
12.2021 - 10.2022
  • Managed employer branding initiatives, including social media campaigns and recruitment marketing.
  • Organized and promoted brand events to attract top talent and strengthen Grab's employer image.
  • Partnered with stakeholders to implement content strategies that enhanced candidate engagement.

Content Specialist

PT Ternak Uang Nusantara
Jakarta
06.2021 - 12.2021
  • Developed and executed content strategies to increase user engagement and brand awareness.
  • Managed digital campaigns across multiple platforms to drive audience growth.
  • Collaborated with cross-functional teams to create compelling financial education content.

Journalist & Creative

Detik.com & Trans TV
Jakarta
01.2019 - 06.2021
  • Conducted interviews with public figures and industry leaders, producing high-impact stories.
  • Created engaging multimedia content, including articles, videos, and social media posts.
  • Covered major events and trends, ensuring timely and insightful reporting.
  • Assisted in the development of TV programs, contributing to scriptwriting and content planning.
  • Researched audience preferences and market trends to inform programming decisions.

Internship

Recommend Group (Sejasa.com, Recommend.my)
Jakarta
12.2017 - 02.2018
  • Optimized the end-to-end transaction flow, ensuring seamless conversion from customer requests to job completion.
  • Provided customer and service provider support, guiding them in using the platform efficiently.
  • Assisted in the onboarding process for new service providers, ensuring a smooth integration into the platform.

Education

Bachelor of Arts - Global Studies & Journalism

Monash University Malaysia
04.2019

Skills

  • Content Strategy & Marketing
  • Employer Branding & Recruitment Marketing
  • Public Relations & Media Engagement
  • Relationship Management & Communication
  • Digital & Social Media Strategy
  • Trend Analysis & Insights

Additional Information

Fluent in Indonesian & English, Passionate about brand storytelling, digital content, and audience engagement, Experienced in working with global brands and fast-paced industries

Timeline

Content Strategist

1021 Creative
10.2022 - Current

Employer Branding & Recruitment Marketing

Grab
12.2021 - 10.2022

Content Specialist

PT Ternak Uang Nusantara
06.2021 - 12.2021

Journalist & Creative

Detik.com & Trans TV
01.2019 - 06.2021

Internship

Recommend Group (Sejasa.com, Recommend.my)
12.2017 - 02.2018

Bachelor of Arts - Global Studies & Journalism

Monash University Malaysia

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