Summary
Overview
Work History
Education
Skills
Certification
Training Workshop
Timeline
Generic
AMANDA FAJRINA FITRI N

AMANDA FAJRINA FITRI N

Experienced Marketer
Depok

Summary

Data-driven Marketing Strategist and Educator with 10+ years of experience building brands and communities across APAC. Specializes in turning cultural insights into high-impact campaigns (Jago Coffee rebranding, 810K+ game app downloads) and mentoring 500+ professionals through practical digital marketing frameworks. Combines operational excellence in marketing tech (SEO, PPC, CRM) with human-centric storytelling to drive measurable growth.

Overview

14
14
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
4
4
Languages

Work History

Sr. Digital Strategist

CFactory
02.2024 - Current
  • Developing brand narrative, content, and value proposition:
  • Creating content research for client
  • Creating pitching deck based on market research
  • Monitored online trends, conversations and innovations to optimize strategies.
  • Strengthened brand communication with in-depth analyses of competitors, market and economic changes.

Part Time Business Lecturer & Curriculum Developer

Ruangguru
10.2024 - Current
  • Optimized instructional materials by routinely analyzing learner data and adjusting content based on emerging trends or gaps in understanding.
  • Collaborated with colleagues in developing benchmark lessons and identifying curriculum needs of faculty.
  • Contributed to the establishment of organizational policies regarding curriculum standards, ensuring consistency across programs or departments.
  • Enhanced curriculum quality by conducting thorough research and incorporating best practices in instructional design.

Part Time Marketing Analytics Instructor

Rumah Siap Kerja
04.2023 - Current
  • Deliver learning materials for both sync and async
  • Assisted in curriculum development, ensuring alignment with state standards and best practices for effective instruction.
  • Grading rubrics for students' submission task
  • Promoted a positive learning environment by establishing clear expectations and maintaining consistent classroom management techniques.
  • Applied various teaching aids to minimize learning gaps and instruct and motivate students.

Part Time DM Instructor & Curriculum Developer

Hacktiv8 Indonesia
01.2022 - Current
  • Manage the end-to-end training process, from developing the curriculum to giving student evaluations and reporting the results to management.
  • Create a scoring rubric to standardize the evaluation process.
  • Promoted a positive learning environment by establishing clear expectations and maintaining consistent classroom management techniques.
  • Tested and evaluated students on materials presented in workshops and classes.
  • Increased student participation via engaging lectures and assignments.
  • Oversaw curriculum development and implementation in alignment with best practices.

Marketing Manager

Axross Pte Ltd
09.2023 - 04.2024
  • Developing brand narrative, content, and value proposition:
  • Defining and communicating the unique value propositions for resellers.
  • Designing and updating the website content.
  • Conducted market research to identify new opportunities and target markets.
  • Assisting in the design and development of the reseller journey.
  • Implementing marketing experiments and projects related to sales, marketing, partnership, products, and operations.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.

Marketing Head

Jago Coffee
07.2021 - 11.2022
  • Led the marketing team to deliver the KPI successfully for social media marketing by increasing 2X of engagement rate
  • Create a partnership program to strengthen brand positioning.
  • Increase brand visibility through PR campaigns, email marketing, and social media activations.
  • Increase the number of app downloads from 8k to 13k through integration of online and offline marketing strategy campaigns such as social media ads, Google ads, social media marketing, event marketing, PR campaigns, and tactical marketing activations.
  • Initiate and execute re-branding identity with the Creative team.
  • Maintain a 7% of email open rate for email marketing campaigns.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Led cross-functional teams for product launch events, significantly enhancing market penetration.
  • Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
  • Conducted market research to identify trends, informing product development and positioning strategies.
  • Managed social media accounts, engaging with followers and creating loyal brand community.
  • Executed email marketing campaigns to nurture leads and convert prospects into customers.

Operations Specialist

Kelas Literasi
08.2019 - 08.2021
  • Oversee the development, implementation, and continuous improvement of training curriculums to meet educational standards and industry demands.
  • Organize and manage class schedules, instructor assignments, and resource allocation to ensure efficient operation of training programs.
  • Implement and maintain quality assurance processes to monitor and evaluate the effectiveness of training programs, making adjustments as necessary to improve outcomes.
  • Generate and analyze reports on operational performance, student progress, and program effectiveness to inform strategic decision-making.


Marketing Head

UnionSpace
03.2021 - 07.2021
  • Manage a sales and marketing team of 15 people across Jakarta, Bandung, and Surabaya.
  • Develop a marketing strategy that increased the average occupancy rates from 1% to 30% in three months during the pandemic.
  • Generating 5X ROAS through Google Ads and community activation.
  • Do market research and customer validation for re-branding initiatives with the Creative team.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.

Digital Marketing Specialist

Business Intelligence Technologies
07.2019 - 03.2021
  • Generate leads through email marketing, event marketing, and webinars.
  • Acquire new partnership through digital and offline activation.
  • Develop marketing strategy and brand positioning for three products; HRIS, Hotel CRM, and Higher Education CRM.
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
  • Increased brand awareness with ambassador partnerships and targeted email campaigns.
  • Create creative briefs to guide video production for marketing collateral material.
  • Negotiated with vendors and service providers for cost-effective solutions, improving marketing efficiency.
  • Coordinated with sales teams to align digital marketing efforts with sales objectives, resulting in synchronized growth.
  • Enhanced online customer experience by optimizing website design and functionality, which led to increased user satisfaction.
  • Developed and deployed content marketing strategies to improve organic search traffic.

Digital Marketing Head

CFactory
01.2019 - 07.2019
  • Managed cross-functional teams to execute successful digital marketing initiatives aligned with company objectives.
  • Leveraged customer data insights to develop personalized communication strategies resulting in increased customer retention rates and improved lifetime value.
  • Managed budget allocation and ROI tracking for all digital marketing campaigns to ensure optimal spending and maximum returns.
  • Spearheaded the creation of high-quality content such as blog posts, infographics, videos, and webinars to establish thought leadership in the industry.
  • Forged strategic partnerships with influencers and industry experts to amplify brand reach and credibility.
  • Supported new client acquisition with superior strategy and world-class presentations.
  • Monitored and analyzed market and competitor metrics to inform digital marketing strategies.

Business Manager

Gushcloud Indonesia
10.2018 - 12.2018
  • Executed business plans to further strengthen and maximize territory sales and profits.
  • Mentored junior staff members, helping them grow professionally and contribute more effectively to the team''s goals.
  • Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.
  • Fostered strong, enduring relationships with key clients to secure repeat business and referrals.

Creative Strategist

Funsoft Mobindo Indonesia
02.2018 - 09.2018
  • Led brainstorming sessions that encouraged open dialogue among team members and resulted in fresh ideas for groundbreaking creative concepts.
  • Managed ads budget of Rp 20 mio monthly to generate a million app downloads in less than a year.
  • Developed innovative marketing campaigns by researching industry trends and analyzing target audiences, resulting in increased brand awareness.
  • Identified potential partnership opportunities with complementary brands, facilitating mutually beneficial collaborations that increased exposure for both parties.
  • Utilized advanced analytics tools to monitor campaign performance metrics, enabling continuous optimization of strategies based on real-time data insights.
  • Developed an original program as a brand-unique selling proposition that can increase DAU from 15% to 20%.
  • Increase brand awareness significantly by combining the strategy of social media ads usage, community development, brand identity development, partnership, and event marketing.
  • Expanded brand reach and online presence by developing engaging social media content that resonated with target audiences.
  • Developed a strategic marketing roadmap and product marketing blueprint.
  • Collaborated with cross-functional teams, including designers and copywriters, to ensure seamless execution of strategic brand initiatives.
  • Analyzed multi-touch attribution touchpoints to develop perspective on creative sequencing across platforms and gameplan for iteration and improvement.

Product Specialist

Microsoft Indonesia
06.2017 - 08.2017
  • Performed sales gap analysis between existing numbers or processes and desired state, identifying areas for improvement or enhancement for three products: Microsoft Azure, Microsoft 365, and Microsoft Dynamics.
  • Develop a marketing playbook as a follow-up action plan for the sales projections for Microsoft Azure, Microsoft 365, and Microsoft Dynamics.
  • Monitor sales pipeline hygiene and conduct a purchase pattern study of the existing customers.
  • Execute global CSR activity with local content and approaches.
  • Boosted customer retention by providing exceptional product support and addressing user concerns for Microsoft Azure, Microsoft 365, and Microsoft Dynamics.
  • Conducted competitive analyses to inform strategic decisions, positioning products effectively in market.

Digital Strategist

Datasearch Consulting
03.2016 - 09.2016
  • Conduct a comprehensive product analysis.
  • Create initial digital marketing assets such as website mockup wireframes, social media, and blog content pillars.
  • Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
  • Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
  • Established a strong social media presence for clients by developing engaging content plans tailored to each platform''s unique audience.
  • Created content strategies for digital media.
  • Conducted market research and competitor analysis to inform search marketing strategies.

Digital Strategist

Web Architect Technology
08.2014 - 12.2015
  • Integrate online-offline digital marketing strategy to develop an online community while increasing the number of offline sales at the same time.
  • Monitored online trends, conversations and innovations to optimize strategies.
  • Led projects to redesign web pages, diversify strategies and revitalize social media presence.
  • Surpass the target to develop 10,000 online community members by successfully gathering 12,000 through social media ads, website gamification, and serial Twitter campaign.
  • Led 8 person cross-departmental staff to develop and execute all digital and social marketing initiatives.
  • Create a proven strategy to increase brand awareness that translates to business revenue using a Twitter campaign where I successfully generate 1200 new organic followers, #3 worldwide trending topics on the first day of the campaign launch, and 750% sales growth in a month.
  • Managed a campaign that successfully attracted 1200 people to join the contest.
  • Provide monthly reporting to clients.
  • Strengthened brand communication with in-depth analyses of competitors, market and economic changes.

Account Executive

Think Digital Asia
12.2013 - 08.2014
  • Developed and implemented strategic account plans that increased client acquisition and retention.
  • Led cross-functional teams to deliver on client projects, ensuring alignment with client objectives and timelines.
  • Negotiated contracts and agreements with new and existing clients, enhancing profitability and client satisfaction.
  • Conducted regular business reviews with clients to identify needs and opportunities.
  • Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
  • Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.

Academic Staff

International Design School
07.2011 - 03.2012
  • Maintained daily class operations such as absent checks, assignment submissions, lecture presence confirmation, class accommodation, and evaluation forms distribution.
  • Program analysis that provides insight into an improvement plan.
  • Participate in event marketing.

Education

MBA - Business Administration

Institut Teknologi Bandung
Bandung, Indonesia
04.2016 - 01.2017

Bachelor of Science - Educational Technology

Universitas Negeri Jakarta
Jakarta, Indonesia
04.2008 - 01.2013

Skills

Project management

Content Marketing

Content writing

Market analysis

Meta ads

Google ads

Cross-cultural communication

Operations management

Online teaching

Leadership training

Team collaboration

Public speaking

Strategic planning

Analytical skills

Business strategy

Certification

Google AdWords - Basic, Google Digital Garage

Training Workshop

  • Google Sales Soft Skills Training
  • Google AdWords
  • Google Digital Garage
  • Jakarta Social Media Week
  • TIA Product Development Conference

Timeline

Part Time Business Lecturer & Curriculum Developer

Ruangguru
10.2024 - Current

Sr. Digital Strategist

CFactory
02.2024 - Current

Marketing Manager

Axross Pte Ltd
09.2023 - 04.2024

Part Time Marketing Analytics Instructor

Rumah Siap Kerja
04.2023 - Current

Part Time DM Instructor & Curriculum Developer

Hacktiv8 Indonesia
01.2022 - Current

Marketing Head

Jago Coffee
07.2021 - 11.2022

Marketing Head

UnionSpace
03.2021 - 07.2021

Operations Specialist

Kelas Literasi
08.2019 - 08.2021

Digital Marketing Specialist

Business Intelligence Technologies
07.2019 - 03.2021

Digital Marketing Head

CFactory
01.2019 - 07.2019

Business Manager

Gushcloud Indonesia
10.2018 - 12.2018

Creative Strategist

Funsoft Mobindo Indonesia
02.2018 - 09.2018

Product Specialist

Microsoft Indonesia
06.2017 - 08.2017

MBA - Business Administration

Institut Teknologi Bandung
04.2016 - 01.2017

Digital Strategist

Datasearch Consulting
03.2016 - 09.2016

Digital Strategist

Web Architect Technology
08.2014 - 12.2015

Account Executive

Think Digital Asia
12.2013 - 08.2014

Academic Staff

International Design School
07.2011 - 03.2012

Bachelor of Science - Educational Technology

Universitas Negeri Jakarta
04.2008 - 01.2013

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AMANDA FAJRINA FITRI NExperienced Marketer