Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Ameylia

Ameylia

15 Years Sales Experience In Electronics Industry
Jakarta,Indonesia

Summary

Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client retention & acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.

Key Account Management Specialist | Modern Trade & E-commerce | Business Analyst & Development | People Management.

Overview

15
15
years of professional experience
3
3
years of post-secondary education

Work History

E-commerce Sales Director

realme Indonesia
Jakarta
03.2022 - 04.2023
  • Built & managing e-commerce business for retail, marketplace and official website in order achieve sales growth, GMV target, and other KPI (Traffics, Conversion Rate, ROAS, ASP)
  • Worked closely with organizational leadership to guide operational strategy.
  • Trained and guided 10 team members (5 KAM, 3 Ops, 2 Marketing) to maintain high productivity and performance metrics.
  • Formed strategic e-commerce partnerships and connected with potential clients to drive business development.
  • Steer cross-functional team (sales, operation, supply chain, marketing)
  • Built sales database and dashboard, to track performance, derive insight, and find solution
  • Coordinate with GTM Go to Market to discuss product roadmap and planning and implement product launch in e-commerce channel
  • Coordinate with marketing team to create social media marketing to enhance awareness in digital ecosystem
  • Impact: Gain back realme phone market share become 11% (+5% YoY) and manage significant sales growth 60% YoY.

Award: Best Contributor employee (2023) for highest sales performance.

Head of Biz. Development & Data Analytic

JD.ID (PT. Ritel Bersama Nasional)
Jakarta
06.2021 - 02.2022
  • Develop new business channel: distribution, JD partner, Other Online Platform
  • Trained and guided 10 team members (3 KAM, 5 Junior KAM, Ops, 5 Data Analyst ) to maintain high productivity and performance metrics.
  • Data Management for 3C (electronics) category.
  • Collaborate with the Merchandising Team, Finance, Logistic and Legal teams to ensure planning & implementation of all of project are rolled out seamlessly.
  • Determines key strategic direction and objectives of operation department.
  • Cultivated interpersonal skills by building positive relationships with others supporting division.
  • Enhance coordination with Finance team in order to get accurate P&L

Impact: Develop new business opportunity for 3C Category sell in other platform

Award: Best Employee JD Worldwide (2022).

  • Collaborated with sales and marketing departments to support client acquisition

E-commerce Head of Sales (Mobilephone | CE)

Samsung Electronics Indonesia
Jakarta
01.2018 - 06.2021
  • Established and cultivated solid business relationships with key E-commerce Platform and retailer partner in order to maximize sales
  • Initiate and negotiate tailor-made action, alignment with product marketing, internal marketing and category manager about promotion, exclusive products, brand exposure on-site and other sales initiatives aligned with e-commerce sales fundamentals e - 4Ps
  • Key interface between E-commerce partner and all relevant internal division (Finance, Supply Chain, Marketing, Logistics)
  • Prepare Quarterly Business Review for key e-commerce partner
  • Built and manage Samsung's official online store through online platform offering full range of Samsung's product portfolio and comprehensive Marketing collaboration
  • Manage, inspire and train 3 Key Account Manager and 5 Key Account Executive performance.
  • Maintained ethical and positive working environment to reduce turnover

Impact:

  • Highest sales increment 186% 2017 to 2018 (CE)
  • Enhance Market Share (#1) 2019 in most category (TV, UHD TV, & Washing Machine)
  • Maintain no.1 market share for mobile phone category (2020-2021).

Key Account Manager

Samsung Electronics Indonesia
Jakarta
06.2010 - 12.2017
  • Managed for 2 - 3 major account to build, manage, and maintain professional relationship with key customers in order to maximize sales
  • Managed trade spent optimization and budget for promotion for sell out activity
  • Managed a team of 2-3 KAM & 100+ Field Promoters
  • Preparing Quarterly Business Review for key customer
  • Facilitated strategic quarterly meetings with key stakeholders to understand customer needs and develop action plans.
  • Analyzed key competitors to respond to competitive threats.

Impact:

2016: Increase & Develop Giant (hypermarket) revenue double within a year

2011: Increase Hypermart revenue almost 20 times

Award (2017):

Best Sales (Team)

Best Sales Achievement (individual).

Key Account Executive

PT. Sharp Electronics Indonesia
Jakarta
04.2008 - 06.2010
  • Achieve revenue target for Hypermarket Channel
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
  • Built relationships with customer store operation to promote long term business growth.
  • Met client to review current sales performance and expand sales opportunities.
  • Check and review competitor price & promotion activities
  • Worked with sales team (70+ field promoter's) to collaboratively reach targets, consistently meeting or exceeding personal quotas.

Impact:

Increase revenue multiple times for both category TV & HA within a year

Award: Best Salesman award (2010).

Education

Bachelor of Engineering - Industrial Engineering

Parahyangan Catholic University
Banding
07.2005 - 04.2008

Skills

    Key account management

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Timeline

E-commerce Sales Director

realme Indonesia
03.2022 - 04.2023

Head of Biz. Development & Data Analytic

JD.ID (PT. Ritel Bersama Nasional)
06.2021 - 02.2022

E-commerce Head of Sales (Mobilephone | CE)

Samsung Electronics Indonesia
01.2018 - 06.2021

Key Account Manager

Samsung Electronics Indonesia
06.2010 - 12.2017

Key Account Executive

PT. Sharp Electronics Indonesia
04.2008 - 06.2010

Bachelor of Engineering - Industrial Engineering

Parahyangan Catholic University
07.2005 - 04.2008
Ameylia 15 Years Sales Experience In Electronics Industry