Andhika Sarasono

Part of Digital Marketing team that work on paid media strategy based on client's campaign brief and resource, explore the opportunities to bring the best result and revenue.

- Leading account strategy/ad operations and media planning team for overseeing, implementing and optimizing campaign performance for KPI achievement
- Work closely with Business Development, Account Management, Creative and Publisher team for campaign optimization
- Develop media planning and strategy on pitching proposal for new potential client
- Digital trends and update sharing from regional team and platform partners (Google, Meta, etc) to all members
- Execute and set up paid/biddable and programmatic campaign throughout multiple channels (Google, DV360, Meta, Tiktok, and more) from various brands and industries
- Direct reporting to Country Manager and Regional Director

- Responsible for AnyDigital (Digital Marketing) business growth and provide more ad solutions.
- Lead regional initiative meeting to explore more opportunity and accelerated growth for ad operation member with key sharing session
- Project leader of brand handled for: Kalbe Nutritional (Morinaga, Prenagen, etc), Onitsuka Tiger, Lemonilo, Trakindo, Mandom (Gatsby, Pixy), Kool Fever, Goon, Unicharm, Idemitsu and many more

Full Stack Digital Marketing Online Course Instructor - Seasonally

Achievement:

Google Ads Fundamental
(FSDM Batch May 2022)
Student satisfaction: 4.70/5.00
Faculty satisfaction: 4.92/5.00
(FSDM Batch August 2022)
Student satisfaction: 4.88/5.00
Faculty satisfaction: 5.00/5.00
(FSDM Batch January 2023)
Student satisfaction: 4.77/5.00
Faculty satisfaction: 5.00/5.00
(FSDM Batch May 2023)
Student satisfaction: 4.96/5.00
Faculty satisfaction: 5.00/5.00
(FSDM Batch Sep 2023)
Student satisfaction: 4.82/5.00
Faculty satisfaction: 5.00/5.00
(FSDM Batch Jan 2024)
Student satisfaction: 4.96/5.00
Faculty satisfaction: 4.37/5.00
(FSDM Batch May 2024)
Student satisfaction: 4.98/5.00
Faculty satisfaction: 5.00/5.00

Mini Course Spokesperson, Jan 2023
Engagement rate: 4.52%
Mini Course Spokesperson, Apr 2025
Engagement rate: 4.67%

Subsidiary of IREP Co. Ltd and part of Hakuhodo Group Japan
- Manage & execute campaign to achieve and meet client's KPI
- Monitoring and tracking budget pace, analysis and optimize campaign performance for on-going campaign
- Making media buying, media planning and quotation
- Optimizing Ads copy and Landing Page by doing A/B Testing and LP Testing
- Creating campaign report and presentation to clients
- Copywriting, keyword analysis and market research for new industry
- Working closely across agency with I-Dac and DAX for client collaboration of media buying
- Notable clients: Mitsubishi, Suzuki, Indomobil Nissan, OCBC NISP, Erajaya, Springhill Yume Lagoon, Danamas, Tokyuland, Daikin, Hitachi, etc.

Freelance

- Support media planning and buying process on Meta and Google Ads

- Ad creation, execution, implementation focus on upper funnel (awareness) and mid to lower funnel (traffic and lead generation)

- Create report analysis on weekly basis and make recommendation to brand team

Freelance

- Develop media plan strategy on quarterly basis for B2B industry approach, including insights and platform best practice on Google and Meta

- Ad implementation for always-on campaign, with objective covers, but not limited to: traffic, click to whatsapp, SEM, Performance Max, Demand Gen

- Create audience strategy combining core and custom audience to increase user quality for retargeting and look alike.