ANDI SAPUTRO
PROJECT MANAGER
Yogyakarta,YO
Summary
With a focus on creating and managing impactful social media campaigns, my expertise lies in analyzing performance data to optimize content strategies for maximum reach and engagement. I specialize in platforms like Facebook, Instagram, and TikTok. By collaborating with cross-functional teams, I consistently align campaigns with brand objectives and effectively connect with target audiences.
Overview
10
10
years of professional experience
14
14
years of post-secondary education
2
2
Languages
Work History
Project Manager
We Are Solstice
07.2022 - Current
- Designed and implemented content strategies tailored to platform-specific trends and audience behaviors
- Developed compelling narratives and brand stories for clients including WIX Filters, SP Group, Fluke SEA, and OMRON
- Ensured brand consistency across all digital touchpoints, strengthening messaging and audience connection
- Coordinated diverse teams to execute campaigns efficiently, meeting project goals and timelines
- Oversaw project workflows, managing resources and deliverables to maintain high execution standards
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
Content Writer (Freelance)
Sirclo.com
07.2021 - 12.2024
- Managed internal requests for product descriptions, optimizing content with SEO and keyword strategies for marketplace visibility.
- Crafted engaging and creative copy for social media, marketing campaigns, and brand storytelling to drive audience engagement.
- Ensured clarity, consistency, and high-quality copywriting across all communication channels.
- Developed and maintained a distinct, compelling brand voice, reinforcing identity across marketing materials.
- Wrote persuasive copy for brochures, newsletters, ads, and social media, enhancing customer acquisition efforts.
- Scripted impactful video content to support digital marketing initiatives.
Off-Page SEO Writer (Freelance)
SehatQ.com
01.2019 - 12.2023
- Created SEO-optimized web content on health and wellness in both English and Indonesian, enhancing online visibility and engagement.
- Researched and developed informative, reader-friendly articles tailored to diverse audiences.
- Ensured content accuracy, clarity, and alignment with industry best practices.
Sr. Content Writer
Orami.co.id
01.2015 - 07.2018
- Edited and performed comprehensive Quality Control (QC) checks to ensure accuracy and consistency in product descriptions.
- Crafted SEO-optimized, engaging product descriptions, covering specifications, features, sizes, and ingredients to enhance discoverability and appeal.
- Developed persuasive and creative ad copy for marketing campaigns, including banners and digital promotions.
- Wrote impactful scripts for promotional and creative video content to drive audience engagement.
- Revamped existing web copy to align with updated branding guidelines, improving overall site cohesion and messaging clarity.
Education
Bachelor of Arts - English Literature
State University of Yogyakarta
Yogyakarta, Indonesia 04.2001 - 06.2015
Skills
- SEO
- Copywriting
- Brand Identity
- Storytelling
- Communication
- Editing
- Project management
- Client relations
- Project planning and development
- Strategic planning
- Team collaboration
Timeline
Project Manager
We Are Solstice
07.2022 - Current
Content Writer (Freelance)
Sirclo.com
07.2021 - 12.2024
Off-Page SEO Writer (Freelance)
SehatQ.com
01.2019 - 12.2023
Sr. Content Writer
Orami.co.id
01.2015 - 07.2018
Bachelor of Arts - English Literature
State University of Yogyakarta
04.2001 - 06.2015
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