Andre Rusdi
Senior General Manager
Jakarta Timur,JK
Summary
For over 17 years, have been developing and executing sales and marketing strategies for the telecommunications infrastructure industry, with a focus on B2B clients and new business opportunities. Have a proven track record of delivering results, building long-term relationships, and leading high-performing teams across multiple regions and functions.
As the Senior General Manager, Lead the sales and marketing and provide reliable and cost-effective solutions for the customers, while ensuring the highest standards of quality and safety. Collaborate with internal and external stakeholders to identify and pursue new growth opportunities and enhance customer satisfaction. The mission is to deliver results, build long-term relationships, and lead high-performing teams across multiple regions and functions.
Dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
17
17
years of professional experience
Work History
Head of Sales and Marketing
PT Epid Menara Assetco
Jakarta, JK
06.2022 - Current
- Maintain relation with 3 MNOs key persons (Telkomsel, XL Axiata & Smart Telecom)
- Suggested innovative ideas to increase sales and improve customer experience.
- Analyzed sales and marketing data for improved strategies.
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
- Evaluated market data to develop and create business strategies and marketing plans.
- Conducted market research to identify customer needs and preferences.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Continually maintained and improved company's reputation and positive image in markets served.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Division Head Area Operation 4 Borneo, Sulawesi, Maluku, and Papua
PT. Tower Bersama Group, Tbk.
09.2019 - 05.2022
- Representing Board of Director Tower Bersama Group to be responsible for managing business against processes and activities in Area 4, which is in charge of Sales and Marketing, Project Implementation, Asset Operation and Business Support
- Besides dealing with Telecommunications operator, I am also related to sub contractor, land lord, Provincial Government, City or Regency Government, other related Government agencies such as Military or Police and others to run and managing company business in order to reach beyond target as company promise to investors.
- Met divisional objectives by recruiting and qualifying vendor and trade bases.
- Controlled costs by streamlining operations and reducing waste.
- Established clear and consistent policies and procedures.
- Handled escalated complaints involving division operations and work of personnel under supervision.
- Built relationships with customers and community to establish long-term business growth.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
Sales & Marketing Department Head
PT. Tower Bersama Group, Tbk.
01.2014 - 09.2019
- Set up and execute Sales Planning & Strategy, Monitoring & Supervising Regional Account Manager, Customer’s Relation Management, Competitor & Customer Analysis
- Led regular meetings with team leaders and front-line staff to convey important operational information and new targets.
- Evaluated performance continuously to identify areas in need of improvement and implement strategies to keep team on-track.
- Managed efficient workflows by creating effective schedules and delegating work based on personnel strengths and knowledge.
Marketing Support Department Head
PT. Tower Bersama Group, Tbk.
12.2013 - 01.2014
- Strategic Planning, Progress & Data Analysis, Technical Planning, Order Monitoring Progress
- Evaluated performance continuously to identify areas in need of improvement and implement strategies to keep team on-track.
- Led regular meetings with team leaders and front-line staff to convey important operational information and new targets.
- Improved department operations by capturing numerous opportunities to streamline processes and reduce waste.
- Managed efficient workflows by creating effective schedules and delegating work based on personnel strengths and knowledge.
- Implemented strong control and evaluation procedures to maximize departments' work quality.
- Collaborated with department personnel to coordinate multifaceted solutions to emerging problems.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Developed and managed department budget to monitor financial performance and minimize expenses.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Performed statistical analyses to gather data for operational and forecast team needs.
Regional Account Development Department Head
PT. Tower Bersama Infrastructure, Tbk.
02.2012 - 12.2013
- Maintain Relation All Operator at Regional & Head Office, To Achieve All Operator (Telkomsel, Indosat, XL Axiata, H3I & Others) Collocation Target.
- Led regular meetings with team leaders and front-line staff to convey important operational information and new targets.
- Evaluated performance continuously to identify areas in need of improvement and implement strategies to keep team on-track.
- Cultivated collaborative, performance-oriented culture to keep team motivated and enthusiastic about achieving shared goals.
- Performed statistical analyses to gather data for operational and forecast team needs.
Telkomsel Inner Tower Account Department Head
PT. Tower Bersama Infrastructure, Tbk.
08.2011 - 02.2012
- Maintain Relation Telkomsel, To achieve target B2S & Collocation Target.
- Evaluated performance continuously to identify areas in need of improvement and implement strategies to keep team on-track.
- Led regular meetings with team leaders and front-line staff to convey important operational information and new targets.
Telkomsel Tower Account Officer
PT. Tower Bersama Infrastructure, Tbk.
05.2010 - 08.2011
- Responded to requests for information and resolved issues quickly.
- Drove growth in area by implementing operational process improvements.
- Maintained tough quality standards to optimize delivery of orders.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Coordinated with internal teams to facilitate prompt delivery of client projects.
- Facilitated client satisfaction and renewed customer relations to drive growth.
Indoor Account Officer
PT. Solusindo Kreasi Pratama (indonesiantower)
10.2009 - 05.2010
- Responded to requests for information and resolved issues quickly.
- Drove growth in area by implementing operational process improvements.
- Maintained tough quality standards to optimize delivery of orders.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
Senior Government Relation
PT. Solusindo Kreasi Pratama (indonesiantower)
Jakarta, JK
11.2006 - 10.2009
- Make cooperation agreement on the arrangement of telecommunication towers between The City or Regency Government (with more than 100 Agreement & MOU) with Indonesian Tower.
- Provided detailed reports based on regulations analyses.
- Offered advise on policy initiatives to improve coordination and oversight of activities.
- Monitored and analyzed policy, legislation and regulatory activities at local, state and federal government levels.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
Education
Bachelor of Science - Architecture
Universitas Trisakti Jakarta
Jakarta 04.2001 -
High School Diploma -
Xaverius I Senior High School
Palembang South Sumatera 04.2001 -
Skills
Business & Development
Skills
Business & Developmentundefined
Timeline
Head of Sales and Marketing
PT Epid Menara Assetco
06.2022 - Current
Division Head Area Operation 4 Borneo, Sulawesi, Maluku, and Papua
PT. Tower Bersama Group, Tbk.
09.2019 - 05.2022
Sales & Marketing Department Head
PT. Tower Bersama Group, Tbk.
01.2014 - 09.2019
Marketing Support Department Head
PT. Tower Bersama Group, Tbk.
12.2013 - 01.2014
Regional Account Development Department Head
PT. Tower Bersama Infrastructure, Tbk.
02.2012 - 12.2013
Telkomsel Inner Tower Account Department Head
PT. Tower Bersama Infrastructure, Tbk.
08.2011 - 02.2012
Telkomsel Tower Account Officer
PT. Tower Bersama Infrastructure, Tbk.
05.2010 - 08.2011
Indoor Account Officer
PT. Solusindo Kreasi Pratama (indonesiantower)
10.2009 - 05.2010
Senior Government Relation
PT. Solusindo Kreasi Pratama (indonesiantower)
11.2006 - 10.2009
Bachelor of Science - Architecture
Universitas Trisakti Jakarta
04.2001 -
High School Diploma -
Xaverius I Senior High School
04.2001 -
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