Summary
Overview
Work History
Education
Skills
Timeline
Generic

Andrie Santoso

Deputy Business Manager
Jakarta

Summary

Dynamic business leader with a proven track record at PT. Buana Finance, Tbk, Kemayoran Branch.

Product Development - Marketing Analyst - Sales

More than 7 years experience behind the desk and 5 years in the field

2023’s 2nd Best National Sales Head - Buana Finance

Overview

13
13
years of professional experience

Work History

Deputy Business Manager

PT. Buana Finance, Tbk
04.2024 - Current
  • Increased revenue growth by identifying new business opportunities and creating targeted marketing strategies.
  • Fostered strong relationships with key stakeholders, including clients, partners, regulatory agencies, and industry associations.
  • Improved team performance through consistent coaching, mentoring, and providing constructive feedback.
  • Developed strategic plans to achieve short-term and long-term business objectives.
  • Implemented business strategies, increasing revenue, and effectively targeting new markets.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.

Sales Head

PT. Buana Finance, Tbk
09.2020 - 03.2024
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.

Market Analyst & Spec. Asset Management Dept. Head

PT. Buana Finance, Tbk
11.2017 - 08.2020
  • Collaborated with cross-functional teams to implement successful product launches and campaigns.
  • Streamlined data collection processes for enhanced efficiency and accuracy in market research.
  • Increased market share by conducting in-depth competitor analysis and identifying emerging trends.
  • Enhanced marketing strategies, closely monitoring industry developments and consumer preferences.
  • Maintaining inventory repo asset, and creating strategies to achieve good recovery rate.

Business Planning Analyst

PT. Buana Finance, Tbk.
04.2017 - 11.2017
  • Conducted scenario analyses to assess potential risks and opportunities associated with various strategic options.
  • Analyzed sales data to identify patterns and trends, informing targeted marketing efforts for increased revenue generation.
  • Developed custom metrics to track progress against strategic goals, enabling more effective performance management and decisionmaking.
  • Leveraged data-driven insights to inform management decisions, resulting in more informed choices and improved outcomes.

Marketing Planning & Control Officer

OTO Multiartha
03.2015 - 04.2017
  • Monitored and reported on aligned group risk concentration, identifying current and emerging risk, assessing risk appetite and facilitating business dialogue.
  • Understood risk framework, business policies and available programs, translating into plans for business growth, risk management and threat mitigation.
  • Performed large dataset analysis to provide thematic insights, identify financial discrepancy root causes and reveal risk levels, simultaneously developing comprehensive remediation plans.
  • Increased productivity with the implementation of process improvements and automation tools.

Product Development Specialist

PT CIMB Niaga Auto Finance
01.2013 - 01.2015
  • Collaborated with Research and Development, Marketing and IT teams from development to product launch to achieve milestone deadlines.
  • Facilitated brainstorming sessions to generate new ideas for product improvements and line extensions.
  • Developed comprehensive product documentation, leading to improved communication between stakeholders and a smoother launch process.
  • Enhanced product performance by identifying and implementing innovative design changes.

Education

Marketing Management - Management

Trisakti School of Management
Jakarta
04.2001 -

Skills

    Operations management

    Performance analysis

    Corporate communications

    Data collection

    Sales and marketing

    Strategic planning

Timeline

Deputy Business Manager

PT. Buana Finance, Tbk
04.2024 - Current

Sales Head

PT. Buana Finance, Tbk
09.2020 - 03.2024

Market Analyst & Spec. Asset Management Dept. Head

PT. Buana Finance, Tbk
11.2017 - 08.2020

Business Planning Analyst

PT. Buana Finance, Tbk.
04.2017 - 11.2017

Marketing Planning & Control Officer

OTO Multiartha
03.2015 - 04.2017

Product Development Specialist

PT CIMB Niaga Auto Finance
01.2013 - 01.2015

Marketing Management - Management

Trisakti School of Management
04.2001 -

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Andrie SantosoDeputy Business Manager