Aviation/Aerospace
ANDY YUDHISTIRA
E-Commerce, CRM, Pricing, Market Insights Manager
Depok
Summary
A results-oriented professional with a strong passion for numbers, bringing extensive experience within the hospitality industry. Background includes a deep understanding of market intelligence, pricing strategies, and CRM. With a commitment to continuous learning, strives to stay ahead of industry trends and leverage skills to drive business success.
Overview
20
20
years of professional experience
3
3
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
CRM Manager
Atradius
08.2024 - 03.2025
- Coordinated with involved stakeholders to implement HubSpot integration as new CRM tool and ensure related team understands to use the tool
- Built custom reports and dashboards to provide insights into sales and marketing performance
E-Commerce and Pricing Supervisor
RedDoorz
11.2019 - 01.2024
- Managed cluster of almost 500 properties and responsible to devise pricing strategy in all distribution channel of that portfolio to optimize profitability by monitoring data metrics such as RevPAR, ADR, occupancy, on-booked, market intelligence and using revenue management system, OTA extranets, rate shopping tool, and Looker Studio
- Succeeded to maintain relatively stable RevPAR (around IDR 40,000) and traffic of my portfolio during early Covid-19 period (Apr-Jun 2020)
- Experimented A/B testing to understand the accurate price setting
- Built good partnership with OTA market manager
- Involved with product team to improve internal product design or feature
Revenue (Temporary)
Zuzu Hospitality
07.2019 - 11.2019
- Managed about 30 budget properties and responsible for the revenue management by monitoring data metrics such as RevPAR, occupancy, ARR, etc
- Worked closely with content team to ensure about the comprehensiveness of property information and photo, good review score in each OTA to increase OTA conversion metrics
Key Account Manager
GTA Travel (Kuoni Global Travel Services)
02.2013 - 08.2018
- Managed around 100 active B2B customer base (using SalesForce) and prioritized top 10 customers by regularly monitoring and analyzing sales trend then devising tactical program (using Tableau) and researching competitor's activities
- Increased sales around 12% of top customers although overall country sales achievement in 2017 decreased from 2016 due to coming of more competitors
- Organized or attended roadshows or workshops to build network and promote company products
Travel and Event Officer
Gesellschaft für Internationale Zusammenarbeit (GIZ)
03.2012 - 01.2013
- Streamlined the invoice claim process by using basic Lean Six Sigma principle so that all invoices can be paid in shorter time from average 2 weeks to one week (50% reduction time)
- Managed the business trip planning and contract agreement with external parties (airlines, hotels, travel agencies)
- Calculated and analyzed business trip cost and expense reimbursement claim
Travel Consultant
AntaVaya
08.2006 - 02.2012
- Made airline and hotel reservation and issued ticket and voucher accordingly with GDS (Galileo or Sabre)
- Backed up cashier by receiving payment and calculating daily sales report
Reservation and Ticketing
Sriwijaya Air
08.2005 - 08.2006
- Responsible for all airline ticket reservations, cancellations or alterations
- Coordinated with revenue department to handle group bookings in order to get competitive price and allotment
Education
Diploma 3 - German Studies
University of Indonesia
Depok, Indonesia 08.2001 - 07.2004
Skills
Tableau
Extra-Curricular Activities
English Debating Society, University of Indonesia, Depok, 05/01/03 - 08/31/03
Certification
Inbound Marketing, HubSpot
Interests
Futsal and Badminton
Reading
Traveling
Timeline
CRM Manager
Atradius
08.2024 - 03.2025
Inbound Marketing, HubSpot
11-2020
Hotel Management: Distribution, Revenue and Demand Management, Coursera
07-2020
E-Commerce and Pricing Supervisor
RedDoorz
11.2019 - 01.2024
Revenue (Temporary)
Zuzu Hospitality
07.2019 - 11.2019
Key Account Manager
GTA Travel (Kuoni Global Travel Services)
02.2013 - 08.2018
Travel and Event Officer
Gesellschaft für Internationale Zusammenarbeit (GIZ)
03.2012 - 01.2013
Galileo Reservation System, Travelport
06-2009
Travel Consultant
AntaVaya
08.2006 - 02.2012
Reservation and Ticketing
Sriwijaya Air
08.2005 - 08.2006
Diploma 3 - German Studies
University of Indonesia
08.2001 - 07.2004
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