Angela Madsen
Kamiah
Summary
Dynamic Executive Director with over 20 years of leadership in senior care, specializing in operational excellence, census growth, and resident-focused care. Expert in leveraging PointClickCare, Yardi, and Eldermark to streamline operations and enhance data-driven decision-making. Proven success in exceeding occupancy targets, optimizing budgets, and building community partnerships. Seeking to drive innovation and quality care as an Executive Director for Assisted Living - Independent and Memory Care Communities.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Traveling Executive Director / Operations Specialist
Integral Senior Living
Carlsbad
08.2022 - Current
- Oversee operations for multiple assisted living and memory care communities nationwide, utilizing PointClickCare and Eldermark to occupancy and streamline clinical reporting.
- Implement Yardi for financial and property management, reducing operational costs by across sites.
- Develop marketing strategies to boost move-ins leveraging referral partnerships and community outreach.
- Train leadership teams on software tools and compliance, improving staff retention and resident satisfaction
- Lead turnaround initiatives for underperforming communities, optimizing care programs and operational workflows.
- Weekly calls with investment managers to provide updates on communities
- Organizing large community events with local partners
- Community Leader – Assisted Living Preservation Initiative
- Spearheaded a series of town hall meetings addressing the conversion of assisted living facilities into apartment complexes, bringing together residents, families, elected officials, state regulators, and media representatives.
- Built coalitions with community members and successfully engaged state regulatory agencies to voice concerns about resident care standards, safety, and potential displacement.
- Managed media relations, resulting in news stories or segments that elevated the issue to broader public and regulatory attention.
- Prepared and presented community concerns to state regulatory agencies during public comment periods and town halls.
- Worked with numerous agencies to ensure proper oversight of Medicaid services
- Oversight of all nursing services to ensure compliance and reporting was done timely and consistent
Executive Director
Brookdale CDA
Coeur d'Alene
06.2021 - 07.2022
- Managed a 70-unit assisted living community, achieving 98% + occupancy using CRM
- Managed independent living services
- Managed 8 2 bedroom cottage on campus
- Executed marketing plans , maintaining expenses within budget and increasing move-ins by 30%
- Strengthened referral networks with medical partners, driving consistent client conversions.
- Ensured compliance with state regulations, overseeing adverse event investigations and documentation.
- Enhanced resident programs, improving satisfaction scores by 15% through recreation and respite services.
- Top performing community west region within 6 months of start of employee hiring and retention
- Top performing community of west region tour to ratio move ins
- Top performing community of west region call to tour
- Bonus on hiring staff and retention
Executive Director
Cordata Court
Bellingham
10.2019 - 06.2021
- Surpassed NOI targets for four quarters, earning awards for occupancy gains and tour-to-close ratios in 2020.
- Maintained a COVID-19-free community, achieving 90%+ resident satisfaction using protocols and partnerships of State of Washington
- Optimized labor costs to remain 10% under budget while maintaining operational efficiency.
- Developed policies aligning with best practices, enhancing care quality.
- Remained top performing community throughout tenure
- Started overseeing renovation process
- Successfully managing the sensitive transition away from Medicaid acceptance, minimizing resident and staff impact.* Effectively implementing comprehensive COVID-19 lockdown protocols.* Strategic elimination of the "anytime dining" program, a long-standing key differentiator.* Streamlining staffing levels to meet new operational standards Successfully managing the sensitive transition away from Medicaid acceptance, minimizing resident and staff impact.* Effectively implementing comprehensive COVID-19 lockdown protocols.* Strategic elimination of the "anytime dining" program, a long-standing key differentiator.* Streamlining staffing levels to meet new operational standards efficiently. efficiently.
Administrator/Marketing
Rosetta Assisted Living
Helena
07.2017 - 03.2018
- Led a marketing campaign achieving 80%+ occupancy despite new competitors, increasing inquiries by 25%.
- Oversaw financials for a multi-unit campus, reducing overtime by 12% using Yardi for scheduling.
- Managed 23 staff, ensuring regulatory compliance and high-quality care.
- Served as the primary liaison for stakeholders, supporting census growth.
Executive Director/Director of Sales & Marketing
The Wellington/Meridian Senior Living
Minot
06.2016 - 07.2017
- Promoted to Executive Director within four months, increasing occupancy from 72% to 94%.
- Launched a high-profile marketing event, generating 30+ leads and boosting visibility.
- Expanded recreation programs, improving resident satisfaction by 15%.
- Managed a $6M budget, reducing expenses by 8%.
Office & Landscape Design
DakotaPro Landscapes
Williston
01.2014 - 01.2016
Administrator
Harbour House Memory Care
Nampa
01.2006 - 01.2013
Administrator & Marketing Director
Meadow Creek Memory Care
Nampa
01.2003 - 01.2004
Marketing & Sales
Harbour House Memory Care
Nampa
01.2001 - 01.2003
Activity Director/Marketing
Southwind Assisted Living
Boise
01.1999 - 01.2001
Education
National Administrator Board (NAB) Training Course -
Idaho Residential Care Administrator (RCA) License -
Idaho Department of Health and Welfare
Skills
- Leadership & Operations: Multi-site management
- Policy development
- Regulatory compliance
- Sales & Marketing: Census development
- Referral network expansion
- Market analysis
- Financial Management: Budget oversight
- P&L analysis
- Cost optimization
- Resident Care: Care program design
- Resident engagement
- Satisfaction enhancement
- Technical Proficiencies: PointClickCare
- Yardi
- Eldermark
- Microsoft Office Suite
- CRM platforms
Certification
- Certified Assisted Living Administrator, 2006
- Dementia Care Specialist, 2006, Ongoing Training
- PointClickCare Specialist, Ongoing
- Yardi, Ongoing
- Eldermark, Ongoing
- PointclickCare, Ongoing
Hobbies and Interests
- Volunteer coordinator for senior wellness programs
- Advocate for Alzheimer's research
- CPR/First Aid
Languages
English (Fluent)
Professional Affiliations
Member, National Center for Assisted Living (NCAL)
Timeline
Traveling Executive Director / Operations Specialist
Integral Senior Living
08.2022 - Current
Executive Director
Brookdale CDA
06.2021 - 07.2022
Executive Director
Cordata Court
10.2019 - 06.2021
Administrator/Marketing
Rosetta Assisted Living
07.2017 - 03.2018
Executive Director/Director of Sales & Marketing
The Wellington/Meridian Senior Living
06.2016 - 07.2017
Office & Landscape Design
DakotaPro Landscapes
01.2014 - 01.2016
Administrator
Harbour House Memory Care
01.2006 - 01.2013
Administrator & Marketing Director
Meadow Creek Memory Care
01.2003 - 01.2004
Marketing & Sales
Harbour House Memory Care
01.2001 - 01.2003
Activity Director/Marketing
Southwind Assisted Living
01.1999 - 01.2001
National Administrator Board (NAB) Training Course -
Idaho Residential Care Administrator (RCA) License -
Idaho Department of Health and Welfare