Anggi Septiana
South Jakarta
Summary
Sales professional with strong focus on building and maintaining client relationships, driving revenue growth, and managing sales teams. Adept at conducting market research, developing sales strategies, and implementing effective sales processes. Strong communicator with knack for negotiating and closing deals, ensuring customer satisfaction and repeat business.
Overview
2
2
Languages
23
23
years of professional experience
Work History
Sales Manager
PT FUMIRA
01.2024 - Current
- Led sales team towards achieving quarterly targets through strategic planning and effective resource allocation.
- Guided sales team through challenging negotiations, securing deals that met both client and company objectives.
- Established new business partnerships that enhanced customer acquisition and revenue generation.
- Managed Fumira sales revenue through implementation of strategic initiatives and volume optimisation.
- Motivated sales team to continuously improve strategies through competitions and personalised coaching plans.
- Created innovative marketing campaigns that significantly increased sales.
- Coordinated with the marketing department to create compelling sales campaigns and promotional activities.
- Analysed market trends and customer needs to inform product development and positioning.
- Collaborated with product development team to align offerings with customer demands and market opportunities.
- Directed after-sales support services, maintaining high levels of customer satisfaction and repeat business.
- Established pricing and delivery terms based on current market trends and costs.
Executive Director
Asosiasi Roll Former Indonesia (ARFI)
Jakarta
01.2019 - 01.2024
- Led and supported management initiatives in the areas of Organization Goals, lobbying efforts on Government Policy.
- Engaged in government policy initiatives related to light weight steel to advocate for industry interests.
- Initiated and oversaw implementation of SNI (Standard National Indonesia) policy for light weight steel products to ensure compliance and promote industry standards.
- Achievement: ARFI is becoming a reputable association across the Indonesian Steel Industries.
- Administered all organisational functions.
- Launched and produced content for association's social media networks Instagram, Facebook, and website to inform members and promote association's presence.
- ARFI is a non-profit organisation, a legal entity organised and operated for collective, public, and joint purposes major in Steel Industries Business specified in lightweight Steel Product.
Marketing Manager
PT Saranacentral Bajatama, Tbk
Jakarta
01.2016 - 01.2018
- Owned marketing and branding strategy, analytics, and Executed those strategies for Steel Constructions project segment.
- Successfully launched of SaranaColor to the market proven as a steel coating good quality product from Indonesia.
- Gathered and analysed product feedback from customers, voice of internal stakeholders, and sources of market data to identify top threats, needs and opportunities.
- Executed specification selling to project owners, consultants, and contractors through targeted events, direct outreach, and workshops.
- Monitored project status to ensure compliance with specifications, facilitating implementation of steel raw materials.
- Worked with cross function team together with sales team to meet customer requirement (product performance, price, and lead time).
- Engaged in sales activities to meet individual sales targets in tonnage and value.
- Implemented product specifications for a private project in collaboration with PT Alsun Suksesindo in Kalimantan, using SaranaColor as the raw material for roof metal sheets.
Key Account Manager Geothermal, Oil & Gas Project, and Mortar Segment
PT Holcim Indonesia, Tbk
Jakarta
01.2012 - 01.2015
- Achievement: Perform new business development with key account, PT Halliburton Indonesia, gain profit and sales value by new product implementation in customer project.
- For the first time, Holcim has supply blended cement (OWC, Silica Flour and addictives) to Halliburton project site in Gunung Salak.
- Quantity of supply up to 500 Tones/month with margin percentage reach to 25%.
- Generate revenue increase of 30%-50% over a variety product lines.
- Developed strategic mapping of target markets to identify opportunities and implemented targeted approaches to engage key stakeholders, driving sales and securing a deal with a mortar manufacturer.
- Specification Selling to present product Oil Well Cement as a solution in Oil Company, Services Company, and related industries.
- Develop Market in Oil, Gas & Mining for OWC type of cement, and type 1 cement, OPC, PCC for mortar segment.
- Conducted frequent travel to maintain client relationships and explore new business opportunities with existing and potential customers.
- Updated project status from contract process to project completion, managing works progress, payment, delivery, and complaint handling.
- Compiled a comprehensive monthly report detailing project progress and challenges and conducting the progress meeting (progress project coordination, client complain, payment progress status) Skill/Accomplishment/Project
- Perform a sustain positive relationship with key accounts.
Senior Sales Engineer – Pre-Engineered Building
PT Bluescope Lysaght Indonesia
Jakarta
01.2006 - 01.2011
- Specification Selling/Presentation of product “Pre-Engineered Building System” to Owner, Consultant and Contractor in Building Material Construction Environment.
- Prepared and proposed technical and commercial project proposals to clients, ensuring alignment with project requirements.
- Achieve Sales Budget in Volume and Gross Margin.
- Facilitated technical and commercial meetings to clarify project requirements and enhance client understanding.
- Achievement: Generate big apple customer, such as Petrosea, Trakindo Utama, and other Mining Company that have a repeat Purchase Order of their requirement for Pre-Engineered Building in almost all their project site.
- Identified potential projects in market, generating new business opportunities.
- Develop Market in Industrial & Commercial Developer, Oil, Gas & Mining, Agro Industry, Power Station, Processing Plant.
- Initiated project collaboration from Japan company (first time order from Japan Company), PT Jaya Obayashi, Reservoir Building in Cibitung Area, steel tonnage consumed around 150 tons.
Structure Engineer
PT Wiratwan and Associates
Jakarta
01.2004 - 01.2006
- Contributed to the design and modelling of structures for notable projects, including Pearl Garden Apartment Jakarta, Sudirman Tower, and FX Sudirman Jakarta.
- Designed and modelled structures for high-rise building projects, ensuring compliance with engineering standards.
- Prepared tender and construction design structures and drawings, facilitating project execution and clarity.
Education
Magister of Management - Magister Management
University of Ciputra
Surabaya01-2004
Bachelor Degree - Civil Engineer
University of Pancasila
Jakarta01-2004
Skills
- B2B sales expertise
- Sales strategies
- Revenue generation
- Business development
- Sales analysis
- Market analysis
- Pricing analysis
- After-sales support
- KPI monitoring and analysis
- Customer segmentation
- Strategic planning
- Team leadership
- Decision-making strategies
- Client relations
- Relationship management
Languages
English
Advanced
C1
Indonesia
Proficient
C2
Interests
- Music Concert Enthusiast
- Travelling
Timeline
Sales Manager
PT FUMIRA
01.2024 - Current
Executive Director
Asosiasi Roll Former Indonesia (ARFI)
01.2019 - 01.2024
Marketing Manager
PT Saranacentral Bajatama, Tbk
01.2016 - 01.2018
Key Account Manager Geothermal, Oil & Gas Project, and Mortar Segment
PT Holcim Indonesia, Tbk
01.2012 - 01.2015
Senior Sales Engineer – Pre-Engineered Building
PT Bluescope Lysaght Indonesia
01.2006 - 01.2011
Structure Engineer
PT Wiratwan and Associates
01.2004 - 01.2006
Magister of Management - Magister Management
University of Ciputra
Bachelor Degree - Civil Engineer
University of Pancasila