Anggita Yolanda

• From 2024 to 2025, Homedoki Indonesia expanded its presence by opening offline stores in multiple cities across Indonesia, including Tangerang, Serang, Bandung, Semarang, Surabaya, Banjarmasin, Balikpapan, Bandar Lampung, Palembang, Pekanbaru, Medan, Banda Aceh. This expansion demanded a strategic shift, integrating online and offline marketing efforts to ensure consistent branding and impactful local engagement.

Key Responsibilities:

• Led and executed integrated marketing strategies to support offline store launches and ongoing regional growth initiatives
• Developed and managed regional marketing campaigns tailored to specific city needs and customer behaviors
• Planned and implemented offline and online marketing activations, successfully driving foot traffic to physical stores and engagement across digital channels
• Oversaw content marketing strategy, including campaign copywriting, visual direction, and performance tracking
• Managed influencer partnerships and KOL marketing, resulting in increased brand visibility and local relevance
• Coordinated event sponsorships and in-store activations to enhance brand experience and customer interaction
• Worked closely with the social media team to align content with broader campaign goals and ensure strong brand presence across platforms

Key Achievements:

• Increased brand awareness by 100% through a mix of influencer campaigns, Meta ads, and offline marketing events
• Achieved a 30% increase in offline store sales within 6 months through collaborations with local influencers and community networks.
• Increased store traffic by an average of 20% per month through local marketing strategies such as flyers, community events, and cross-branding with local brands.
• Contributed to the opening of 3 new offline stores each quarter, overseeing planning, merchandise preparation, and launch campaigns.
• Boosted TikTok sales by 200% by launching a TikTok-focused strategy involving affiliate partnerships, livestreaming, and short-form video content

• Responsible for managing and strengthening the Homedoki brand in the Indonesian furniture market by crafting consistent communication strategies across ATL and digital platforms, content planning, influencer outreach, and seasonal campaign management.

Key Responsibilities:

• Created ATL and digital marketing materials to support brand visibility and messaging consistency
• Led content strategy and campaign planning across social media, e-commerce platforms, and website
• Managed media relations and coordinated with external partners for promotional placements and public exposure
• Executed influencer/KOL marketing strategies to grow brand relevance and customer engagement
• Developed special campaigns for holiday periods, resulting in spikes in traffic and sales
• Managed ad budgets and performance tracking for Meta (Facebook/Instagram) and Google Ads campaigns
• Supported branding consistency across all customer touchpoints, from online content to offline activations

• Led the digital marketing strategy for a healthcare service brand with a strong focus on growth, awareness, and conversion. Developed data-driven marketing plans through market research and competitor analysis, and executed impactful campaigns across multiple digital platforms.

Key Responsibilities:

• Designed and implemented comprehensive growth strategies based on market research and competitor insights
• Managed and executed paid digital campaigns across Meta Ads, TikTok Ads, and Google Ads, targeting both brand awareness and conversion
• Oversaw end-to-end campaign management, including budgeting, content planning, copywriting, and scheduling
• Led influencer marketing efforts, including performance tracking and optimization to ensure brand alignment and ROI
• Conducted A/B testing on Meta ads and made ongoing optimizations to improve campaign performance
• Coordinated cross-functionally with design, finance, and administration teams to align business and marketing goals
• Collected, analyzed, and reported on campaign data to refine digital strategies and maximize effectiveness
• Collaborated with 10 major digital media outlets to publish promotional articles within a limited budget

Key Achievements:

• Increased patient visits by 30% through an influencer-led campaign involving 15 influencers (June–August 2022).
• Grew Facebook followers by 150% and Instagram followers by 100% within 6 months.
• Delivered high-performing campaigns with limited budgets by leveraging data, creative partnerships, and strategic planning.

• Planned and executed digital and integrated marketing campaigns for Shine Titan’s key sub-brands: Shine Badminton (sporting goods) and Shine Nutrition (imported and local honey products). Focused on brand development, content creation, influencer collaboration, and performance marketing.

Key Responsibilities:

• Developed and executed digital campaigns across Instagram, e-commerce, and paid media to promote products and brand activities
• Created and maintained engaging social media content for @shinebadminton and @shinenutrition.id, collaborating closely with design and product teams
• Managed KOL/influencer campaigns including brief development, communication, and results tracking
• Analyzed campaign performance, optimized ad spend, and reported key metrics to support ongoing growth
• Researched trends and customer insights to inform new campaign ideas and growth strategies
• Supported Shine Nutrition’s product launch, regulatory process, and early-stage brand awareness initiatives

Key Achievements:

• Secured BPOM license for Shine Clover Honey and Halal MUI certification for Madu 100, enabling legal and ethical market expansion
• Achieved media coverage for Shine Clover Honey (4 outlets) and Shine Badminton events (5 outlets)
• Increased Instagram followers from 1.2K to 2.2K for @shinebadminton and grew @shinenutrition.id from 0 to 246 organically
• Drove 80% growth in e-commerce sales (Shopee & Tokopedia) in November
• Successfully partnered with 20+ communities, expanding brand reach and engagement

• Planned and executed digital and integrated marketing campaigns for Shine Titan’s key sub-brands: Shine Badminton (sporting goods) and Shine Nutrition (imported and local honey products). Focused on brand development, content creation, influencer collaboration, and performance marketing.

Key Responsibilities:

• Developed and executed digital campaigns across Instagram, e-commerce, and paid media to promote products and brand activities
• Created and maintained engaging social media content for @shinebadminton and @shinenutrition.id, collaborating closely with design and product teams
• Managed KOL/influencer campaigns including brief development, communication, and results tracking
• Analyzed campaign performance, optimized ad spend, and reported key metrics to support ongoing growth
• Researched trends and customer insights to inform new campaign ideas and growth strategies
• Supported Shine Nutrition’s product launch, regulatory process, and early-stage brand awareness initiatives

Key Achievements:

• Secured BPOM license for Shine Clover Honey and Halal MUI certification for Madu 100, enabling legal and ethical market expansion
• Achieved media coverage for Shine Clover Honey (4 outlets) and Shine Badminton events (5 outlets)
• Increased Instagram followers from 1.2K to 2.2K for @shinebadminton and grew @shinenutrition.id from 0 to 246 organically
• Drove 80% growth in e-commerce sales (Shopee & Tokopedia) in November
• Successfully partnered with 20+ communities, expanding brand reach and engagement