Anindita Ningtyas
Data-driven And Creative Marketer
Jakarta,JK
Summary
Experienced in marketing, branding, campaign management, and operations with a demonstrated history of working in an advertising firm and technology company. Driven marketing initiative from data.
Overview
15
15
years of professional experience
Work History
CO-FOUNDER
Scents of Pluto
02.2024 - Current
- Establishing the company's long-term vision and mission to guide product development, branding, and growth strategies.
- Grew the customer base through targeted outreach and networking events.
- Increased company revenue by developing and implementing innovative marketing strategies.
CHIEF MARKETING OFFICER
BukuAku - Pelita Harapan Foundation
04.2023 - 01.2024
- Developing and implementing innovative marketing strategies aligned with business objectives to enhance brand visibility, customer engagement, and market penetration.
- Leading and mentoring a high-performing marketing team, fostering a culture of creativity, collaboration, and excellence.
- Managing marketing budgets, allocating resources effectively, and optimizing marketing spend to achieve business goals and maximize ROI.
AVP BRANDING & PR
Ajaib Sekuritas
09.2022 - 12.2022
- Translate the company's strategic goals and direction into marketing initiative & OKR and be accountable for its achievement.
- Develop brand guideline to build the right brand proposition and communicate more relevant to the target audience.
- Leading Scope of Work Contract and marketing assets production with Lisa Black Pink and YG Management for Ajaib Brand Ambassador .
SENIOR BRAND MANAGER FOR BUYER AND SELLER
Bukalapak
09.2020 - 08.2022
- Translate the company's strategic goals and direction into marketing initiative & OKR and be accountable for its achievement.
- Establish understanding on how marketing initiative drive metric of impression and PDP visit and converted to order to help grow business GMV and continually refine and sharpen the process.
- Manage and allocate marketing budgets, and maintain the burn rate.
SALES & MARKETING LEAD FOR FMCG OTHERS & LONG TAIL
Tokopedia
01.2019 - 08.2020
- Using data to drive marketing initiatives and successfully contribute up to 70% of total order business of Tokopedia from FMCG, Others & Long Tail Category.
- Successfully establish booth habitual and tactical campaign that ready to monetize by each category including Level 1 FMCG, Others & Long Tail Category (Beauty, Food & Beverages, Health, Personal Care, Office Stationery, Books and Pets).
- Define long and short term strategy and plan for teams to achieve operational excellence.
SENIOR BRAND SPECIALIST
Tokopedia
04.2018 - 02.2019
- Developing effective and impactful campaigns that are relevant to the target audience, ensuring the activities are in line with Tokopedia's strategic business direction.
- Managing marketing campaign planning and execution by working closely with the business unit, internet marketing team, social media Team, KOL Team, creative team, and agency.
- Assuring marketing and branding initiatives are performed with the required quality, within agreed cost & timescales.
SENIOR ACCOUNT MANAGER
VMLY&R
01.2017 - 04.2018
- Drive business growth through existing clients, developing a proactive marketing initiative plan.
- Working together with the planner to interrogate client briefs and develop communications briefs that meet marketing objectives in an effective and accountable way.
- Leader for my team, offering direction and support, ensuring the agency have the correct level of skills to grow the accounts.
SENIOR ACCOUNT MANAGER
Arcade
02.2015 - 01.2016
- Establishes, builds, and maintains key relationships, directing and managing the client’s business, and is accountable for the delivery of communication activity for the clients business.
- Helping the client evaluate the effectiveness of their digital programs and monitoring competitive activities, and planning appropriate response/action.
- Working with the Creative team to ensure creative development is aligned with communication plan and marketing objective.
ACCOUNT MANAGER
Leo Burnett
01.2014 - 01.2015
- Continuously challenging clients to ensure briefs are on target and meet the marketing objectives.
- Contribute to brand plan strategy development including researching the market industry and target audience behaviour.
- Supervised below the line activities and digital activities related to accounts for quality control and assurance of continuity with campaign plan communication.
ACCOUNT EXECUTIVE
Bates Chi & Partners
01.2010 - 12.2013
- Managing 3 major brands and gaining strong knowledge and understanding of brands and products.
- Retain accounts through the development of a strong relationship with key accounts and oversee existing campaigns to grow key accounts.
- Managing production processes along with detail required from each material deliverables.
Education
Bachelor of Arts - Arts And Entertainment Management
Nanyang Academy of Fine Arts
Singapore 04.2001 -
High School Diploma -
First Media Design School
Singapore 04.2001 -
Skills
Marketing
Brand Building
Campaign Operational
Campaign Management
Ideation & Creativity
Marketplace Product Merchandising
Strategic Partnership
Timeline
CO-FOUNDER
Scents of Pluto
02.2024 - Current
CHIEF MARKETING OFFICER
BukuAku - Pelita Harapan Foundation
04.2023 - 01.2024
AVP BRANDING & PR
Ajaib Sekuritas
09.2022 - 12.2022
SENIOR BRAND MANAGER FOR BUYER AND SELLER
Bukalapak
09.2020 - 08.2022
SALES & MARKETING LEAD FOR FMCG OTHERS & LONG TAIL
Tokopedia
01.2019 - 08.2020
SENIOR BRAND SPECIALIST
Tokopedia
04.2018 - 02.2019
SENIOR ACCOUNT MANAGER
VMLY&R
01.2017 - 04.2018
SENIOR ACCOUNT MANAGER
Arcade
02.2015 - 01.2016
ACCOUNT MANAGER
Leo Burnett
01.2014 - 01.2015
ACCOUNT EXECUTIVE
Bates Chi & Partners
01.2010 - 12.2013
Bachelor of Arts - Arts And Entertainment Management
Nanyang Academy of Fine Arts
04.2001 -
High School Diploma -
First Media Design School
04.2001 -
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