Anju Hasiholan
Depok City
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Brand Manager OTC Kids Product
PT Bernofarm Pharmaceutical
01.2023 - Current
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Researched and identified new opportunities for product and brand development.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Cultivated relationships with key stakeholders, vendors, EO and industry influencers to create positive brand experiences.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Created and managed social media campaigns to increase brand engagement.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Chief Executive Officer
PT Arjuna Citra Indonesia
10.2018 - 12.2022
- Established foundational processes for business operations
- Developed and implemented one year strategic business plan informing future business expectations and direction
- Spearheaded expansion strategies to increase business market share, drive growth and bring in more than 100% new customers in 2020/21
- Increased company revenue 115% in 2020/21 through aggressive new market strategies
- Evaluated departments to assess performance and develop improvements to key structures
- Built productive relationships with industry partners to support strategic business objectives
- Developed key operational initiatives to drive and maintain substantial business growth.
Chief Operations Officer
PT Belimbing Island Indonesia
08.2016 - 12.2020
- Oversaw operations and coordinated with managers to increase quarterly revenue by 150%
- Administered management tracking systems to effectively monitor, evaluate and report operational progress against strategic objectives
- Collaborated with product manager and business development to develop and implement recommendations for product improvement
- Maintained agile, responsible organisation with sustained revenue growth by monitoring forecasts, honing budgets and adjusting marketing strategies
- Strengthened operations by proactively managing and optimising revenue and customer service level.
Senior Product Executive OTC
PT Bernofarm
08.2014 - 07.2016
- Recommended nature and scope of present and future product lines by reviewing product specifications and requirements, appraising new product ideas and product or packaging changes to maximise growth
- Defined and analysed metrics to measure product performance
- Determined customers' needs and desires through customer behaviour, identifying research required to adequately obtain market information and business opportunity
- Boosted customer base penetration 50% by devising creative promotional approaches
- Conceptualised and deployed enhanced product features and optimised implementation for use in marketing strategies
- Collaborated with sales, marketing and support teams to launch products on time and within budget
- Managed OTC product development cycle, including prototyping designs and coordinating mass production.
Commercial Sales Executive
PT. Pfizer Indonesia
03.2013 - 07.2014
- Developed key opinion leaders, including GPs, midwives, dentist, internist promote Ponstan, Zitromaxx products, generating Rp
- 2 billion in additional revenue
- Visited stakeholders at hospitals and physician offices to provide information of [Product
- Established an effective follow-up in Pfizer Sales system to ensure consistent maximisation of sales opportunities
- Analysed market competition and created sales forecasts
- Completed a daily call average of 5 -10 pharmacies per day with 120% conversion rate
- Grew referral base by more 40% through effective relationship management with existing clients
- Provided customers with technical advice and appropriate training on the safe and effective use of Ponstan and Zitromaxx, maintaining 85% customer satisfaction.
Education
The Professional Programme in Pharmacy: Industry Pharmacy -
University of Indonesia
Depok, West Java01.2013
Bachelor of Pharmacy: Pharmacy Science -
University of Indonesia
Depok, West Java01.2012
Skills
- Market trends
- Business development
- Business planning
- Process improvements
- Business analysis
- Operational oversight
- E-commerce management
- Advertising copywriting
- Digital Marketing Performance analysis
- Business relations
Certification
- 2018, Google Indonesia, Jakarta, Indonesia, Digital Marketing Cource: Digital Marketing
- 2018, Envolve Indonesia, Jakarta, Indonesia, Mini-MBA Program: Management & Business
- 2017, Royal Academy Engineering, London, UK, Innovation Leader Fellowship : Management & Business
Accomplishments
- First Winner Young Entrepeneur National Business Competition 2020 by Bank Mandiri
- Top 10 Food Startup Indonesia 2018 by Indonesian Creative Economy Agency
- Best Performance Young Sociopreneur 2017 by Universitas Gadjamada
- Entrepeneur Impact Award 2017 by University of Indonesia
Timeline
Brand Manager OTC Kids Product
PT Bernofarm Pharmaceutical
01.2023 - Current
Chief Executive Officer
PT Arjuna Citra Indonesia
10.2018 - 12.2022
Chief Operations Officer
PT Belimbing Island Indonesia
08.2016 - 12.2020
Senior Product Executive OTC
PT Bernofarm
08.2014 - 07.2016
Commercial Sales Executive
PT. Pfizer Indonesia
03.2013 - 07.2014
The Professional Programme in Pharmacy: Industry Pharmacy -
University of Indonesia
Bachelor of Pharmacy: Pharmacy Science -
University of Indonesia
Similar Profiles
Lek Kim KeeLek Kim Kee
Section Manager – QA Operations at Novartis Singapore Pharmaceutical Manufacturing PtSection Manager – QA Operations at Novartis Singapore Pharmaceutical Manufacturing Pt
Gas JoelGas Joel
Head of Administration at Bernofarm CompanyHead of Administration at Bernofarm Company
SREELATHA DINESHSREELATHA DINESH
Manager & Lead – Procurement and Outsourcing at Zoetis Pharmaceutical Research Pvt Ltd. (formerly Pfizer Pharmaceutical India Pvt Ltd.)Manager & Lead – Procurement and Outsourcing at Zoetis Pharmaceutical Research Pvt Ltd. (formerly Pfizer Pharmaceutical India Pvt Ltd.)