ANNKUR PANDEY

• As a Marketing Advisor with Publicis Media, I have worked with clients in various industries such as Consumer Electronics, Financial Services, Hospitality, Media & Entertainment. Through my experience, I have gained a thorough understanding of marketing trends and strategies, which has enabled me to develop effective campaigns that have yielded tangible results. My exceptional communication and interpersonal skills have helped me build strong relationships with clients and understand their unique needs, which has allowed me to deliver customized solutions that meet their objectives. I take pride in my ability to manage projects efficiently, ensuring that they are completed on time and within budget. My experience leading and coaching cross-functional teams has helped me achieve successful outcomes and exceed client expectations.

• Implemented operational strategies and effectively built customer and employee loyalty.
• Introduced new methods, practices, and systems to reduce turnaround time.
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
• Developed and maintained relationships with customers and suppliers through account development.
• Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
• Collaborated with cross-functional teams to develop innovative solutions.
• Implemented innovative programs to increase employee loyalty and reduce turnover.
• Assisted in recruiting, hiring and training of team members.
• Negotiated price and service with customers and vendors to decrease expenses and increase profit.

• Worked cross-functionally with various departments on projects.
• Managed, coached and developed direct reports.
• Created engaging content optimized for specific platforms and intended audience.
• Analyzed and reported digital campaign performance with focus on program optimization.
• Designed and implemented digital, web and social strategies to align with client business goals.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Mentored local personnel on best practices and protocols to maximize productivity.

This role involved building and executing workable marketing strategies for the startups that are part of the fund’s portfolio. Growth hacking techniques along with community building are part of the strategic focus in this role. This also involved networking, branding, and creating strategies to increase deal flows for the fund.

• Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
• Analyzed problematic areas to provide recommendations and solutions.
• Aligned closely with business owners and employees to gather information and gain operational insight.
• Created and developed detailed work plans to meet business priorities and deadlines.
• Helped clients on their digital transformation journey and successfully project managed marketing programs.
• Created and managed project plans, timelines and budgets.

I played a role of Global head of digital marketing and managed digital marketing mandates across different business units – India, Dubai & Australia. Was fortunate to have an awesome team working with me thru various stages of customer life cycle, right from acquisition to retention. Because of which we could able to nurture customer relationships better, together.

Some of the key digital marketing tactics used - account based marketing, programmatic buying, paid media, search engine optimisation, social media marketing , influencer marketing, online reputation management, marketing automation and etc.

• Managed all brand communications through digital channels, from delivering standalone projects to integrated campaigns, developing brand presence, tracking online and delivering brand email through a focused marketing program.
• Managed online branding, communications, campaigns through platforms like email marketing, social media marketing, search engine optimization and search marketing.
• Have done reputation management on platforms like Tripadvisor and Facebook for the hospitality brand.
• Have extensively managed third party vendors for assignments related to website design, search engine optimization, mobile marketing and media buying.
• Managed, developed and led an in-house team of talented resources designated as – visualiser, graphic designer, digital marketing manager and content writer.
• Have handled budgets effectively to ensure that the objective was met in a cost effective way.
• Have driven improvements in design, usability, content and growth of all the social media profile of the company.

· Managed all brand communications through digital channels, from delivering on standalone projects to integrated campaigns, developing brand presence, tracking online, and delivering brand through a focused marketing program

· Strategized and built the web presence of the corporate entities, keeping at par with the best practices. Built, optimized, and managed web launches for premium segment properties ensuring seamless UX/UI for users to experience, converse, and convert (goal-based)

· Built strategy and managed execution on digital for a massive corporate rebranding initiative

Insync with offline media as well as the PR drives

· Chartered the periodic social media presence management – including content framework, calendarizing events, aligning to offline events, intra-company announcements, etc. Have driven improvements in design, usability, content, and growth of all the social media profiles of the company.

· Program managed media buying activities for multiple properties thru internal (teams) and external (vendors) partners ensuring adherence to the planned approach, and mitigating errors thru establishing governance & controls.

· Orchestrated digital transformation drive through management buy-in, advocating thru cost-benefit analysis, and key stakeholder participation. Led the entire project from planning to execution with the successful implementation of a robust CRM, and LMS system.

· Regularly conducted digital training programs for the entire company thru a cohort-based approach – management, operations, marketing, and sales teams. This led to active and increased participation in brand-related conversations on social channels as well as an understanding of digital dynamics. Especially helped property sales staff to enhance presence and build more sales opportunities.

· Handled negative reputation management thru processes, and TATs leading to quick repression of negative comments on media.

· Ensured that the brand (corporate vs property) presence on the search engine is enhanced, scoring the top position for important keywords and maintaining a positive search engine saturation.

· Conducted regular focused chat sessions for creating traction on corporate and related properties leading to garnering leads on social media.

· Managed, developed, and led an in-house team of talented resources designated as – visualizers, graphic designers, digital marketers, and content writers. Managed content creation and management through inter-group communication between the in-house content team & freelance content writers.

· Introduced innovative ways of garnering conversational leads thru chats on corporate and property websites.

· Created live streaming projects for under-construction property status to establish brand connections and credibility.

· Created multiple experience zones thru kiosks across property off-sites and major touch points like malls, premium points, etc. Also did a sampling on AR/VR for virtual property drive-through.

• •Handled product launches (soft)
  •Handled Website Design and Layout development complying with the SEO needs & Specifications.
  •Handled alliances with various websites and portals to have a topical presence.
  •Developed brand building strategy using digital media.
  •Created & promoted blogs through contextual marketing.
  •Responsible for content creation and management through inter-group communication between the in-house content team & freelance content writers.
  •Managed & executed an effective email marketing initiatives.
  •Developing the referral marketing strategy for an effective viral marketing activity.

Valuenotes.com was created to provide an information resource to the investment and business community. Unlike most other sites that provide research and information on Indian business and financial markets, we are committed to "providing an Independent and Unbiased source for information and research".

My Contribution :-
- Developed revenue source on the portal and managed it
- Enhanced Website Traffic.
- Managed affiliate, email and search engine marketing programs and campaigns
- Sourced content through various channels
- Worked closely with the research, design, production, quality assurance and SEO teams to ensure a high-quality customer experience
- Designed, Conducted and Analyzed surveys on the site.
- Worked closely with customer services team to facilitate improvements based on the user feedback.