Anisa Rahma Dita Dwinanda
PRODUCT DEVELOPMENT STAFF
Sidoarjo
Summary
Product Development Specialist at PT PUTERARACKINDO SEJAHTERA, adept at market research analysis and strategic negotiation. Successfully enhanced product performance through innovative design changes and secured funding for new initiatives, driving significant growth and customer satisfaction. Skilled in pricing strategy formulation and product launch planning.
Overview
4
4
years of professional experience
1
1
Language
Work History
Product Development Specialist
PT PUTERARACKINDO SEJAHTERA
12.2021 - Current
- Maintained up-to-date knowledge on industry trends and emerging technologies, providing vital input for strategic decision-making within the organization.
- Studied emerging marketplace trends to determine demand for key product features.
- Conducted market research and analyzed competitor products for the development of unique features and functionalities.
- Analyzed market trends and competitor pricing to assist in strategic pricing initiatives.
- Presented product concepts to executive management teams, securing buy-in and funding approval for further development efforts.
- Negotiated contracts with external partners to ensure favorable terms regarding pricing, delivery timescales, and quality assurances were maintained during production phases of projects.
- Implemented effective quality assurance measures, ensuring high standards for end products and customer satisfaction.
- Enhanced product performance by identifying and implementing innovative design changes.
- Managed product lifecycles by monitoring product research, development and determining retirement dates.
- Regularly attended international trade fairs (such as the Canton Fair and CIFF) to conduct market analysis and source suppliers for products not yet manufactured internally.
- Developed and sustained strategic partnerships with a wide network of suppliers to support long-term collaboration and facilitate the sourcing of new products for commercial expansion.
Online Marketer
PT PUTERARACKINDO SEJAHTERA
12.2021 - Current
- Collected and analyzed data to improve strategies.
- Established and maintained communication with Relationship Managers (RMs) from various e-commerce platforms (e.g., Tokopedia, Shopee, Lazada)to support promotional activities, drive sales, and enhance overall performance during campaign periods.
- Coordinated and executed promotional activities, including flash sales, vouchers, bundles, and special event campaigns to drive traffic and sales.
Education
Bachelor of Arts - Law
AIRLANGGA UNIVERSITY
Surabaya, Indonesia 04.2001 -
Skills
Product launch planning
Customer feedback analysis
Pricing strategy formulation
Market research analysis
Product specifications
Product performance metrics
Product strategy development
Strategic negotiation
Timeline
Product Development Specialist
PT PUTERARACKINDO SEJAHTERA
12.2021 - Current
Online Marketer
PT PUTERARACKINDO SEJAHTERA
12.2021 - Current
Bachelor of Arts - Law
AIRLANGGA UNIVERSITY
04.2001 -