Summary
Overview
Work History
Education
Skills
Timeline
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ANTONIA NIKEN

ANTONIA NIKEN

Commercial Marketing Director
DKI Jakarta

Summary

13+ years of experience as a Sr Creative Marketing . Solutions drove, innovative and results-oriented Channel and Sales and Marketing Manager, offering the benefit of over 1 year of success in leading teams that service highly competitive and volatile markets. Track record of strong and sustainable revenue gains based on talent for growing client base, developing productive sales and marketing programs and maximizing behind-the-scenes administrative operations. Strong leadership, networking, presentation, negotiating, and sales closing skills.

Overview

13
13
years of professional experience
7
7
years of post-secondary education

Work History

Commercial Marketing Director

PT Lumina Kaya Indonesia (KAYA.ID)
10.2022 - Current

Responsible for a distribution channel for all Kaya.id products (curated SME products ),which focus on offline channels. Current offline channels: Modern Trade, Export, and Horeca. Varieties range of products : FnB, Fashion, Snacks, and Foodcourt Management

Sr. Creative Marketing Manager

PT Lumina Kaya Indonesia (KAYA.ID)
06.2019 - 09.2022

Act as an incubator development team, which focuses on product concept, production,marketing plan, strategic partnership, and distribution channel for curated SMEs nationally wide. Varieties of products of FnB and other products which relate with FnB like snacks.

Account Director

IRIS Worlwide
05.2018 - 10.2018

Maintain client relationship and oversees the day-to-day requirements needed to complete tasks for advertising for Samsung Account, for all their line up products : smartphone, home appliances, office tools, etc.

Marketing Communications Manager

Brawijaya Healthcare Group
06.2017 - 04.2018

This role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hospital. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness

CRM & Digital Partnership Manager

Watsons Indonesia
06.2016 - 03.2017

Develop comprehensive and aligned strategic marketing plan to drive awareness,customer acquisition, and retention specifically for Watsons ’ Members.Manage and responsible for marketing team in campaign creation and
execution for loyalty program.

Head of Marketing Communications

CIMB Niaga Auto Finance
10.2015 - 05.2016

Promote awareness of brand image internally and externally.
Develop marketing materials and assemble information packages (e.g., brochures, promotional materials) for promotional events, gatherings, and conferences.

Head of Customer Relations Management

CGV Cinemas Movie Theater
01.2014 - 09.2015

Lead overall Product Planning Development: to prepare new system and concept forblitzCard re-launch.
Working closely with Sales and Promotion to implement and deliver product result.

Product Manager

CGV Cinemas Movie Theater
01.2011 - 12.2013

Assisting blitzCard - Product Management Department for the overall development and implementation of Local Marketing activities and programs.
Create Consumer Promotion to increase product usage.

Education

Bachelor of Science - Marketing Management

Trisakti University
Jakarta
08.1998 - 04.2002

Social Sciences Education

Tarakanita Senior High School
07.1995 - 07.1998

Skills

Management Level Experience with strong national network Strategic Business Development Marketing Strategy Distribution, Online & Offline Sales channels SME's Development Trainer

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Timeline

Commercial Marketing Director

PT Lumina Kaya Indonesia (KAYA.ID)
10.2022 - Current

Sr. Creative Marketing Manager

PT Lumina Kaya Indonesia (KAYA.ID)
06.2019 - 09.2022

Account Director

IRIS Worlwide
05.2018 - 10.2018

Marketing Communications Manager

Brawijaya Healthcare Group
06.2017 - 04.2018

CRM & Digital Partnership Manager

Watsons Indonesia
06.2016 - 03.2017

Head of Marketing Communications

CIMB Niaga Auto Finance
10.2015 - 05.2016

Head of Customer Relations Management

CGV Cinemas Movie Theater
01.2014 - 09.2015

Product Manager

CGV Cinemas Movie Theater
01.2011 - 12.2013

Bachelor of Science - Marketing Management

Trisakti University
08.1998 - 04.2002

Social Sciences Education

Tarakanita Senior High School
07.1995 - 07.1998
ANTONIA NIKENCommercial Marketing Director