Anton Parulian Lubis
Jakarta
Summary
Strategic-minded and Seasoned Senior Sales & Operation Manager with a demonstrated history of working in the consumer electronics industry. Skilled in Sales, Marketing, Negotiation, Business Planning, and Operations.
Overview
17
17
years of professional experience
Work History
Division Head (Asst. General Manager)
PT. Gobel Dharma
Jakarta
04.2021 - Current
- Managing Sales & Marketing department
- Ensuring achievement Sales Performance in term of revenue, channel development, project pipeline and profitability
- Managing P/L total business
- Identifying new business prospect and opportunities
- Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
- Reporting to Sales Director
Corporate Planning Manager
PT. Gobel Dharma Nusantara
Jakarta
07.2019 - Current
- Taking lead for developing company's strategic business plan
- Developing company's digital infrastructure
- Developing company's new business model
- Reporting to CEO
Senior Sales & Marketing Manager
PT. Gobel Dharma Nusantara
Jakarta
07.2019 - 04.2021
- Managing Business Unit CAWANG AC Pro (Air Conditioner product)
- Developing new brand awareness CAWANG
- Establishing new sales channel distribution and designing area distribution by each channel.
- Preparing sales schemes, campaign and price structure
- Push sales volume to meet sales target
- Responsible for P/L management CAWANG AC Pro
- Analyzed market trends in consumer industries to implement appropriate marketing and sales methods.
- Reporting to Sales Director
Senior Category Manager
Lazada Indonesia
Jakarta
12.2018 - 05.2019
- Defining the category strategy Lazada should adopt for category products in Indonesia
- Running the analysis to understand the impact of category decisions on the sales and profits and refining the strategy
- Identifying assortment gaps and provide Sales team with key industry contacts
- Advising Key Account Management team on top tier merchant performance and competitiveness
- Driving the category pricing and marketing strategy
- Reporting to Category Director (Sr
- VP)
Sales Operation & Planning Manager
PT. Panasonic Gobel Indonesia
Jakarta
10.2014 - 12.2018
- Set up mid term and long term (annual) target in each area (designated to each branch)
- Set up short ~ mid term action plan and activities for each area (branch)
- Implementing strategic sales plan in term of share growth, market penetration, and goods distribution
- Evaluating channel performance based on each channel portfolio
- Monitoring & evaluating National (16 branches’) sales performance in term of sales revenue, sales operational, sales activities, and sales force productivity
- Generating improvement action plan for each branch by each channel to enhance the performance
- Mapping the area to capture new potential account, to review brand awareness in each area, and to solve issue in the market
- Coordinating with product Managers to develop each product in each potential market.
Branch Sales Operation Manager
PT. Panasonic Gobel Indonesia
Jakarta
09.2011 - 10.2014
- Developing branches and company's sales performance
- Monitoring branches' sales activities and operation
- Coordinator & a liason agent for branch managers to other related departments
- Managing & developing sales channels (traditional, modern, online and B to B)
- Exercising strategic sales plan in term of share growth, penetration, and goods distribution
Assistant Sales Manager
DAEWOO International Corporation
Jakarta
03.2006 - 08.2011
- To Achieve sales target by promoting and selling overseas steel products to Indonesian market
- Capture prospect customers (BtoB) and develop new project pipeline
- Doing import / export steel & steel raw material
- Supplying steel plate and coil to automotive industries (car/motorcycle manufacturers, automotive part manufacturers)
- Promoting Korean automotive component to Indonesian car manufacturers
- Supplying and developing steel plate business to ship building companies, pipe manufacturers, kitchen ware manufacturers, and electronic manufacturers
- Supplying and promoting steel raw material (billet, etc.) to steel manufacturers
- Monitoring shipments and administration process
- Handling complains and inquiries from customers
- Generating short and long term action plan to achieve target
- Maintaining good relationship with corporate accounts (BtoB) as well as reseller (Retail)
Deputy Project Manager
PT. Prima Setya Makmur
Jakarta, Indonesia
02.2005 - 02.2006
- In monitoring, updating, and controlling construction progress in regular base (daily, weekly & monthly)
- Conduct document, administration, and purchasing control at site-office
- In charge of raw material & tools procurement and controlling site-office inventory
- Handling site-office’s petty cash
- Handling labor’s payment
- Maintained tactical control of project budgets and timelines to keep teams on task and achieve schedule targets.
Customer Care Staff
Indovision
Jakarta
01.2005 - 02.2005
- Handling complain and inquiries from regular customers as well as prospects
- Follow up pending issues related to network performance and payment
- Conduct as first line troubleshooter for customer's complain.
Education
Bachelor Civil Engineering - Civil Engineering
Trisakti University
Jakarta 08.1998 - 02.2004
Master - Marketing
PPM School of Management
Jakarta 01.2008 - 01.2012
Skills
National accounts management
Courses & Training
- Business Development at Daewoo Corporate Training
- Import and Export at Daewoo Corporate Training
- Sales Management at Panasonic Gobel in house training
- Leadership at Prasetya Mulya University
- Strategic Planning at Panasonic Leadership Program
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The only easy day was yesterday
Timeline
Division Head (Asst. General Manager)
PT. Gobel Dharma
04.2021 - Current
Corporate Planning Manager
PT. Gobel Dharma Nusantara
07.2019 - Current
Senior Sales & Marketing Manager
PT. Gobel Dharma Nusantara
07.2019 - 04.2021
Senior Category Manager
Lazada Indonesia
12.2018 - 05.2019
Sales Operation & Planning Manager
PT. Panasonic Gobel Indonesia
10.2014 - 12.2018
Branch Sales Operation Manager
PT. Panasonic Gobel Indonesia
09.2011 - 10.2014
Master - Marketing
PPM School of Management
01.2008 - 01.2012
Assistant Sales Manager
DAEWOO International Corporation
03.2006 - 08.2011
Deputy Project Manager
PT. Prima Setya Makmur
02.2005 - 02.2006
Customer Care Staff
Indovision
01.2005 - 02.2005
Bachelor Civil Engineering - Civil Engineering
Trisakti University
08.1998 - 02.2004
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