Summary
Overview
Work History
Education
Skills
Timeline
Languages
Generic
APRILIA LESTARI

APRILIA LESTARI

SALES & MARKETING
Surabaya

Summary

I am highly driven as professional sales with more than seven years of experiences. Specializing in Financial Industry, I am most able work with target. Not only become a target-minded, I also deliver value in communicating, negotiating, connecting and building relationship even with partners or end-customers.


In my most recent position as professional sales, I have received several awards and achievements. For enhancing my skills, I am enthusiast to apply new role in other industries.


Passionate about marketing, creative strategy, and cross-functional collaboration. Currently focused on developing impactful campaigns that combine data-driven insights with innovative ideas. I am open to connect with like-minded professionals, please reach me out!

Overview

18
18
years of professional experience
1
1
Language

Work History

Sales & Marketing Coordinator

National Culinary Service Academy
01.2025 - Current
  • Sales Pipeline Management
  • Concepting Sales Strategy for team
  • Generate Leads from many sources
  • Monitoring Sales Target
  • Sales Reporting (Daily, Monthly and Annually)
  • Develop and execute multi-channel marketing campaigns aligned with overall marketing and business goals.
  • Presenting and School Visit to socialize School Program
  • Collaborate and Establish Partnership with School (especially for Hospitality and Culinary Major)
  • Developed Promotion Campaign
  • Planned Seasonal Promotions
  • Monitoring Enrollment Process

Premiere Professional Financial Consultant

PT Asuransi Jiwa Astra
05.2021 - 12.2022
  • Selling, Handling and Maintaining Priority Banking Customer Portfolio
  • Generate Leads from many sources
  • Meet and exceed Monthly (and Yearly-Trip) Target
  • Making appointment and Visit Priority Banking Customers
  • Conduct Product Presentation and Financial Consultation
  • Product Knowledge Refreshment for Bank Staff
  • Assist customers in completing applications and ensuring compliance with UW requirements
  • Provide After-Sales Service; including policy updates and claims support
  • Sales Reporting (Daily and Monthly)
  • Building Relationship with Partners (Permata Bank)
  • Support Customer Gathering Event
  • Sales Training; Sales Refreshment; Team Meeting and Regular Briefing
  • Bancassurance Development Program


  • Achievements as PPFC at PT Asuransi Jiwa Astra:

- Best PFC Quaterly APE – 2021

- Best PFC Semester APE – 2021

- Rookie Qualifier Awards – 2022

- Gold Qualifier Awards – 2023

- Best PFC Region by Basic Premium – 2023

- Best PFC Region by Cases – 2023

Financial Advisor

PT AXA Mandiri Financial
11.2020 - 04.2021
  • Selling and Handling Customer Referral From Bank Staff
  • Generate Leads from many sources
  • Meet and exceed Monthly Target
  • Making appointment and Visit Banking Customers
  • Conduct Product Presentation and Financial Consultation
  • Product Knowledge Refreshment for Bank Staff
  • Assist customers in completing applications and ensuring compliance with UW requirements
  • Provide After-Sales Service; including policy updates and claims support
  • Sales Reporting (Daily and Monthly)
  • Building Relationship with Partners (Mandiri Bank)
  • Sales Training; Sales Refreshment; Team Meeting and Regular Briefing

Professional Financial Advisor (Sales Funding)

PT Bank Maybank Indonesia
07.2017 - 08.2020
  • Promote and sell funding products to individual and corporate clients.
  • Acquire new customers and expand the bank’s funding portfolio
  • Build and maintain strong relationships with Customer and Business Client
  • Conduct client needs and offer financial solutions based on risk profile and financial goals.
  • Achieve and exceed monthly and quarterly funding targets based on KPI
  • Provide excellent customer service and ensure high levels of client satisfaction and retention.
  • Stay updated on market trends; and competitor products
  • Collaborate with other banking units such as wealth management and credit to support Customer
  • Maintain accurate records of client interactions and prepare regular sales and activity reports.

Bancassurance Officer

PT Panin Dai-ichi Life
11.2016 - 06.2017
  • Selling and Handling Customer Referral From Bank Staff
  • Generate Leads from many sources
  • Meet and exceed Monthly Target
  • Making appointment and Visit Banking Customers
  • Conduct Product Presentation and Financial Consultation
  • Product Knowledge Refreshment for Bank Staff
  • Assist customers in completing applications and ensuring compliance with UW requirements
  • Provide After-Sales Service; including policy updates and claims support
  • Sales Reporting (Daily and Monthly)
  • Building Relationship with Partners (Panin Bank)
  • Sales Training; Sales Refreshment; Team Meeting and Regular Briefing

Secretary of Regional Manager – East Area

PT Matahari Department Store Tbk
03.2014 - 10.2016
  • Provide administrative and secretarial support to the Regional Manager in day-to-day operations.
  • Manage and coordinate schedules, meetings, and appointments, ensuring time management.
  • Prepare, review, and organize reports, presentations, correspondence, and internal documents.
  • Act as a liaison between the Regional Manager and internal departments or external stakeholders.
  • Handle travel arrangements, including booking flights, accommodations, and preparing itineraries.
  • Organize and take minutes of meetings, and ensure timely follow-up on action items.
  • Monitor and assist with regional reporting deadlines, document submissions, and compliance tasks.
  • Support the planning and coordination of regional events, meetings, and training sessions.
  • Maintain files and records in an organized and easily accessible manner.
  • Support Supplier and Vendor National Gathering

Personal Assistant to the Chief Executive Officer

PT SELARAS HUSADA
03.2013 - 02.2014
  • Participated in organizational events as needed, showcasing professionalism while promoting company values.
  • Served as a primary point of contact for the CEO''s direct reports, assisting them with their requests or directing them to appropriate resources.
  • Prepared executive presentations, reports, and meeting agendas to support decision-making processes.
  • Handled sensitive information discreetly while maintaining strict confidentiality protocols.
  • Assisted in developing comprehensive briefing documents before important meetings, ensuring the CEO was well-prepared for every discussion.
  • Facilitated a well-organized office environment by maintaining filing systems and overseeing office supply inventory management.
  • Planned business and social itineraries by managing personal calendar.
  • Booked travel by coordinating and reserving transportation and lodging.

Freelance Author

Jawa Pos Group
08.2007 - 07.2008
  • - Research, write, and edit original content for newspaper (Fashion Page).
  • - Collaborate with editors or clients to meet project goals, tone, and branding.
  • - Ensure content is SEO-friendly, grammatically correct, and plagiarism-free.
  • - Work independently to meet strict deadlines and word count requirements.
  • - Stay updated on fashion industry trends, writing styles, and audience preferences.
  • - Handle revisions and feedback in a timely and professional manner.

Education

Sastra Inggris

Universitas Negeri Surabaya
01.2007

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SMA Negeri 20 Surabaya
01.2005

Skills

Communication

Timeline

Sales & Marketing Coordinator

National Culinary Service Academy
01.2025 - Current

Premiere Professional Financial Consultant

PT Asuransi Jiwa Astra
05.2021 - 12.2022

Financial Advisor

PT AXA Mandiri Financial
11.2020 - 04.2021

Professional Financial Advisor (Sales Funding)

PT Bank Maybank Indonesia
07.2017 - 08.2020

Bancassurance Officer

PT Panin Dai-ichi Life
11.2016 - 06.2017

Secretary of Regional Manager – East Area

PT Matahari Department Store Tbk
03.2014 - 10.2016

Personal Assistant to the Chief Executive Officer

PT SELARAS HUSADA
03.2013 - 02.2014

Freelance Author

Jawa Pos Group
08.2007 - 07.2008

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SMA Negeri 20 Surabaya

Sastra Inggris

Universitas Negeri Surabaya

Languages

English
Native or Bilingual
APRILIA LESTARISALES & MARKETING